10 Reasons for eCommerce website redesign
eCommerce websites need something new whenever they are ineffective. A redesign can be a challenge.
A complete modification is quite a job and, therefore, startups like to stay away from such project plans, because the cost to redesign e-commerce websites is quite high, though worth it, considering the returns.
Redesigning an eCommerce website isn’t cheap and after investing thousands in it, the idea of redesigning a website would not cross a mind so easily.
Although there can be some exceptions if you know that some issues on your website cannot be repaired without modifying then it deserves a thumbs up.
But, what are the issues that require a website redesign?
So let’s discuss the reasons to get started with smart website redesigning:
Increased bounce rate
It happens a lot that visitors don’t shop at one online store for a long period of time, and there can be some reasons for that:
Boring products on the page,
No regular changes,
No new features,
No discounts, and
A webpage is not loading fastly and properly.
Another main reason could be that it can take a long time for the web pages to load and show properly on certain displays.
If the sales numbers are continuously going down and even during your peak season, you are not able to attract new customers.
Redesigning your eCommerce is what should first come to your mind.
A bad user interface and uncertainty often become one of the most common determining factors in users opting for a different service, which could be a reason for the disappointing sales figures.
Lack of SEO
If it is not Search Engine Optimization (SEO) friendly, then all your efforts will have been vain.
You may know that ranking in the Search Engine Results Page (SERP) is the key to drive organic traffic.
But if your website has not been renovating to score higher on Google’s SEO standards, your website will not be awarded a top ranking on the SERP, and your company’s digital front will remain unnoticed.
Each eCommerce platform offers a completely different degree of SEO that matches its market and targeted audience.
If a website is not responsively mobile-friendly, you are probably missing out on a larger number of buyers who might be interested in purchasing your products or services.
To ensure mobile compatibility and friendliness, you will need to redesign and optimize your eCommerce store.
Optimizing an eCommerce website for mobile devices will also decrease the need for the development of a dedicated mobile application.
Outdated Design And Technology
A website that lacks responsiveness definitely results in low conversion rates despite high traffic.
Only a responsive design can help you manage that.
Along with its responsiveness, there are some other features that an outdated design lacks and can ruin your business in the following ways:
Drop your eCommerce sales
Disrupt the buyers’ experience
Mismatch with modern plugin requirements
It is essential to drive sales in eCommerce.
Websites with quality content should provide relevant information via different means like text, images, and videos on every page.
The content that these sites share must not be impulsive.
Every part should be well-planned beforehand by experienced content marketers.
Content planning is often more extensive than one expects, and to create impactful content that drives organic conversion, web design also plays a crucial role.
The Load Time
A major problem that every eCommerce website faces, is that the internet users want a website to load rapidly on every device irrespective of the network speed.
Users do not want to stay on a website that takes forever to load.
A survey conducted by Google also indicates that the bounce rate is proportionally related to the load time of your website.
If an eCommerce store costs you beyond ease due to complete dependence on paid marketing then it’s time to shift to Search Engine Optimization for economical and guaranteed results.
And for that, you have to first make your eCommerce store appropriate for reaping the complete benefits of SEO.
Some people think that it is done post-development but actually it begins during the web development process in itself. So, expecting complete of SEO benefits later is impractical.
The number of cyberattacks on companies, be it small and large, governments, and private users is drastically growing all around the globe, and eCommerce websites are among cybercriminals’ favorite targets.
In order to tackle the increasing cyber threat, you will need to provide bank-level security to your website.
For example, if your website is unable to load on HTTP, then many site visitors may be put off from your website because of potential security weaknesses.
Additionally, customers will be entering their payment gateway and their personal details in your website, which is why providing maximum top-notch security for your users is of the utmost importance.
Redesigning an eCommerce website is a possible solution to all the problems mentioned above, especially when you are dealing with several of them.
So, to decrease your expenditure, some cost-cutting can be done by modifying your current design or selecting the finest website designing packages.
There are several eCommerce themes that are available on the internet for you to explore and find fresh and new design ideas.
Additionally having a flexible budget for consulting professional web designers, then is the best option for your eCommerce business.