“Search engines only love you, if everyone else loves you first.”
Are you a search engine-dependent business? Or your business has just lifted off to initial sales? In any of the above cases, you will need SEO audit services for your business to grow, develop and win rich traffic to websites from search engines. In this blog, we’ll discuss some of the basic prospects of the SEO auditing process and services.
Any web page that is meant to commerce on the platform of the internet, needs an SEO strategy just to survive the competition. The ranking factors in the process of SEO auditing are filtered out and analyzed for better results. Also, various SEO tools are also used in the process to bring accuracy to results like Google Search Console, Google Analytics, etc.
Moving forward to the definition of SEO audit services.
What are SEO audit services?: A brief
SEO audit services are the services that bring inspection to a website seeking organic traffic from search engines. This inspection is done to extract off SEO loopholes in the website content, structure, and architecture. This inspection is either performed by SEO auditing tools or by some expert at the job. Moving forward to the next question of the episode.
Reasons why your website needs an SEO audit?
There can be various reasons why your website should need SEO Auditing in the first place. Let us discuss some prime of them:
Your organic traffic has declined
After the inauguration of your website, there come instances when you need to redesign your website or migrate to new web hosting or rebrand your business. In such scenarios website’s structure changes and thus website gets reindexed to SERPs. Therefore, ranking falls in most cases, decreasing overall traffic.
Technical faults have accumulated
Plugins used in the development of a website are sometimes outdated and produce hindrance in the website operation. In worse cases scenarios, they block search engine bots/crawlers/spiders. Thus causing a measured blowback to revenue.
The website lacks an HTTPS certificate
Here, your HTML certificate is not installed on the website. Therefore, the site is prone to brutal hacking attacks, that may ruin the reputation of your business. It is then better to audit your website for SEO and remove the possible errors.
The websiṭe lags in speed
Your website’s content is outdated
The content on your website is either too old or outdated for some reason. In such a case, the website is audited to find out faults in the content.
Website’s poor mobile experience
In such a case the website is not optimized for mobile usage. This affects the organic traffic as the majority of traffic comes from mobile devices
Content duplication issues
Here the content is plagiarized and copied from other websites. In such a case as well, the website needs an SEO audit service.
Sometimes you delete a page and forget to delete all the threads (of the page) shared on the internet. This produces a 404 error or in other words, are called broken links. These broken links produce a bad image of your website in front of search engines. This decreases overall SERP rank and decreases overall traffic to the website.
Blocked or hidden content
Sometimes blocked or hidden content becomes an issue. As per Google guidelines for SERPs, in order to rank in its SERPs, you need to have original content for a particular query or keyword.
Not following Google’s webmaster design guide
Google’s webmaster has certain website design guides. All the websites competing to rank in SERPs need to follow them. If your website doesn’t follow the rules, it will be excluded from the SERPs. This will induce low traffic and might become a big problem. Thus to deal with it you have to offer SEO audit services to your website.
What should be the frequency of SEO audit services?
The annual or half-yearly audit is normally considered healthy for any website. However, for a website that is consistently changing its content strategy, SEO audit services can be more frequent. We recommend half-yearly SEO audits for your website in normal situations. Consider auditing your website if any of the below lines categorizes your content strategy.
- Website content changes on a regular basis.
- Code changes frequently on your website.
- There are many authors on your site.
- You’ve changed your industry.
- The industry chosen is highly competitive online.
While talking about the frequency of SEO audits, one should take the example of doctor and patient. “Patient goes to the doctor for regular checkups, and when he gets sick”. Similar is the case of SEO audit services.
Benefits of SEO audit services
The benefits of SEO audit services include the following benefits:
- The loopholes in the website are sorted and taken out during SEO auditing and services.
- Various content opportunities are identified during the process. These opportunities are well exploited to rank well in SERPs.
- By performing an SEO audit, you acknowledge variously the different parameters of your website’s digital health. In this way, you understand the existence of a website on the world wide web.
- A complete study of your website’s backlink profile is measured using SEO audit services.
- Performing this act improves your user experience and accessibility both for search engines and users.
- Therefore, this increases rank for your organic keywords, increases quality organic search traffic thus increasing overall sales and revenue.
- By SEO auditing your website experience a change in the sales channel that works 24*7*365. It works round the clock even if you’re sleeping.
- This forces you to understand: ‘how search engines apprehend your website?’.
After discussing some prime benefits of SEO audit services, let us now discuss various channels through which it is performed. Also moving forward to the discussion of constraints that affect your SEO.
Here is a 14 step guide to SEO audit services.
Step 1: Auditing domains and subdomains
The first step we take in the SEO auditing process is auditing domains and subdomains. Here we find the loopholes in niche pursuits of your business. Problems found here are sorted out on an emergency basis by finding new domains and subdomains for the business.
Step 2: Duplicate content and thin pages
Duplicate content is a major problem for any website. As per the new rules of Google webmasters: ‘A website shall not be indexed if the content on it was found plagiarized’. Also, thin pages having low word count are acknowledged and removed of problems.
Step 3: 301 Redirects and broken links
301 Redirects and broken links decrease the image of a website in front of search engine crawlers. These give unnecessary fatigue to crawlers of search engines. This in turn induces crawlers to a presumption mode in which they skip such pages and consider not to index them.
Step 4: Underoptimized pages and data feed optimization
As per SEO rules, all pages of the website must be well optimized as per the requirement of SERPs. So, in this step, we optimize the underoptimized pages and data feed for product pages. A schema is presented in order to define a meaning for the pages.
Step 5: Indexing issues and crawl issues
Indexing and crawling issues are detected and sorted out for the SEO front demonstrating the blog posts or website pages. From Indexing 101 errors to 302 errors, every problem is sorted and corrected out.
Step 6: Conversion, analytics, and SEO auditing tools
The sixth step in the process is a check for conversion ratio and related analytics. For this tools like Google Search Console, Google Analytics, etc are used. There can be pros and cons of used tools here. All such merits and demerits can be utilized as per requirement.
Step 7: Local targeting and international targeting
Using SEO auditing the target customers are taken into concern. The target-in-region majorly depends on keywords and content. Hence, the local and SEO targeting is done through optimization of the same. In this type of optimization, keywords and content are synchronized as per the demand of the particular query per region.
Step 8: Canonicalization issues and page load times
In this step, the optimization of canonicalization issues and the page load is completed. That’s why this step is called technical SEO. The website pages are checked for plagiarism and problematic content is replaced with original ones. The speed of the website is checked through Google’s page speed insights. This step clearly defines the core web vitals and their necessity in making a web page rank higher in SERPs.
Step 9: Image, mobile optimization, and citation improvements
Heavier images impact the website’s load speed. Images are optimized as per the requirement and availability of related plugins. It is also done for the mobile web. The more are the Accelerated Mobile Pages (AMPs), the better are the SERP rankings.
Step 10: Structured data suggestions and HTML, XML sitemaps
In the 10th step, if the website gets a “structures of data” or HTML/XML sitemap availability test. Errors found are eliminated and the SEO auditing process continues on to the next step.
Step 11: Internal linking and external linking strategies
In this step, the points of discussion are internal linking and external linking strategies. In both cases, the size of linking structures and the average size and length of anchor texts is put to a decision.
Step 12: Content and blog posts optimization
You might have heard, “content is the king”. It is said for a reason. This implies content and blog posts are the tools that guide the traffic. They decide the age and location of a reader. In this way, they are as important as other steps in this process.
Step 13: Social media indicators and information architecture
There should be a social media share button on each page of your website and the information structure on the website should be as per the focus key phrase or related keywords. If not present already, the SEO auditing process suggests: it should be correct as per requirement.
Step 14: keywords, page title, meta tags, and meta description
At last, but not the least keywords, page titles, meta tags, meta descriptions are checked for their parameter. For example, meta descriptions are checked for their 150 character limit, and so on.
In this blog after discussion, we have sorted out 14 things that are essential in SEO audit services. Have we missed a point? Do suggest, by commenting in the box below.