Do you want to increase the Abandoned Cart Recovery Rate on your website but don’t know where (or how) to begin?
Abandoned Cart recovery rate is one of the most severe issues that online merchants confront. Every year, billions of dollars are wasted due to customers failing to complete the checkout process.
That is why, in today’s post, we are thrilled to share with you seven unique strategies for decreasing shopping cart abandonment.
But first, let’s define shopping cart abandonment and why it’s a problem you should be concerned about.
What Is the Definition of Shopping Cart Abandonment?
Shopping cart abandonment occurs when clients add products to their online shopping basket but then leave without paying.
And if you don’t believe it’s a problem for your eCommerce shop, you could be surprised at how much money you’re losing. Here we show the reasons behind shopping cart abandoned rate!
This is because 67.91% of all shopping carts are abandoned.
This means that nearly two-thirds of consumers who add items to their shopping basket will depart without using their payment card. That’s a lot of wasted income and wasted possibilities.
Want to improve abandonment cart recovery rate?
The good news is that there are ways to halt it. And if you follow the advice in this post, you will witness an increase in the Abandoned Cart recovery rate and a rise in earnings.
Are you ready to learn how? Then, let’s get this party started.
How to Lower Shopping Cart Abandonment?
If you’ve ever looked into preventing shopping cart abandonment, you’re undoubtedly familiar with the conventional suggestions and tactics. But, unfortunately, it’s no secret that abandonment rates are pretty high.
Many articles on cart abandonment offer you several approaches to accomplish one goal: enhance your checkout flow.
While this is usually sound advice, we did not want to recreate the wheel. That is why we developed these seven distinct techniques for increasing the Abandoned Cart recovery rates throughout your website.
Now, let’s get into our shopping cart abandonment prevention techniques.
1. Make Use of Exit-Intent Popups
Creating a popup that employs Exit-Intent® Technology is one of the most effective methods to prevent shopping cart abandonment.
When a person is actively exiting your checkout page, an exit-intent popup will show your campaign. This implies you may attract your user’s attention just when they are about to abandon their carts.
And, if you want to increase the Abandoned Cart recovery rate, you may take this opportunity to provide a coupon code or a special discount to your potential consumer. For example, this campaign might resemble the following:
You can persuade reluctant clients to complete their purchases by connecting with them at this critical point in their customer journey.
This is a particularly effective tactic for online retailers with customers who prefer to “window shop.” In addition, an exit-intent popup may turn casual users into lifetime clients.
2. Reactivate Inactivity SensorTM Popups
The world of eCommerce may be challenging to navigate. Millions of websites compete for your attention every day, making it simple for customers to become sidetracked.
It’s easy to see how this may happen.
Assume your buyer has just added a few of your goods to their shopping basket. Then, seemingly out of nowhere, they receive a push message from Google Calendar reminding them of a meeting scheduled for later that afternoon.
So they decide to double-check that they have all of the necessary paperwork for the meeting. As a result, they receive a Facebook notice in their email, which directs them to Facebook Messenger, which directs them to… well, you get the picture.
When buying online, it is easy for customers to lose track of time. As a company owner, your job is to redirect their attention to your store and ensure that your consumers obtain the things they desire.
The easiest method to accomplish this is to use OptinMonster‘s InactivitySensorTM. This trigger will display your popup or campaign when a person has been inactive on their browser page for a set length of time.
And, like with exit-intent popups, you may sweeten the bargain by including a coupon code or discount.
You can create a comparable campaign in minutes to re-engage your users and decrease shopping basket abandonment.
3. Customize Your Messaging
Some internet entrepreneurs are wary about popups. When users visit their favorite websites, they are bombarded with obnoxious popups that degrade the user experience (UX).
As a result, when it comes to their store, they shun such promotions at all costs.
This, we believe, is a huge mistake.
That’s because the issue isn’t with the popups themselves but with how they’re used. However, with OptinMonster, you can customize your ads and engage with your clients on a more personal level.
The more you can customize how you engage with customers, the more probable it is that you will lower cart abandonment rates in your shop.
4. Provide Free Shipping
Hidden fees after the checkout process are one of the most common causes of cart abandonment. And what are the two most common causes of unexpected costs?
Taxes and shipping charges are not included.
As an internet client, you’ve undoubtedly seen this before. You put a $19.99 item in your cart. When it comes time to pay, the price climbs to $40, which is far greater than you expected.
So, like the majority of customers, you decide to search around for a better bargain and never return to your basket.
You may save money by offering free delivery and publicizing it with a floating bar over your website:
This might encourage your users to add items to their basket, knowing they won’t be charged a surprise cost.
In the end, more clients will finish their purchases, and your revenues will rise.
5. Instill a Sense of Immediacy
Another strategy for reducing shopping cart abandonment is to instill a sense of urgency. This includes informing them that the discount or promotional deal you are offering will not be available indefinitely.
→ One of the most effective methods is to use a countdown timer:
- You may add static or dynamic countdown clocks to any of your campaigns using OptinMonster.
- When your sale has a set end date, static countdown clocks are ideal. In contrast, dynamic countdown clocks provide all of your visitors the same amount of time to take advantage of your unique offer.
This indicates that the countdown begins when the user first sees the campaign rather than on a specified date.
This helps you generate a sense of urgency for your site’s users and persuade reluctant purchasers to complete the whole checkout process.
6. Provide Incentives Based On a Total Cart Value
If you use WooCommerce, OptinMonster provides many tools to assist you in reducing shopping cart abandonment.
You may, for example, construct a campaign trigger based on shopping cart total:
This enables you to build customized popup advertising based on how much your consumers have in their shopping basket.
When they reach a specific quantity, you might provide an additional incentive to complete the transaction. In many circumstances, an additional discount or special offer at this vital juncture is all that is required to persuade your clients to complete the checkout process.
The best part about this functionality is that you may specify the entire amount needed in your customer’s basket before the campaign displays.
This is vital since it guarantees that sitewide discounts do not cost you too much money. For example, you may give a 10% discount for cart totals of $30, 15% off for cart totals of $50, and 20% off for $100 or more.
You are not only lowering cart abandonment by giving clients an incentive to complete their purchase, but you are also ensuring that your firm makes as much profit as possible.
7. Utilize Trust Badges and Social Proof
So far, we’ve attempted to provide recommendations that you won’t often see in articles about “shopping cart abandonment.” These are some pointers:
- Your form field boxes should be kept to a minimum.
- Allow visitors to check out (or not forcing users to create an account to shop with you)
- To prevent unexpected expenses, update the cart total, including taxes and delivery.
And so forth. Again, most of the information in those posts is excellent! We do not wish to recreate the wheel.
What Is a Good Abandoned Cart Recovery Rate?
The Abandoned Cart recovery rate is a marketing indicator that helps marketers analyze the behavior of website visitors.
The abandonment rate is defined as “the percentage of shopping carts that are abandoned” prior to purchase completion. In most cases, this information is not included in a facility reservation report.
To attain this level of optimization, websites employ technologies such as shopping cart recovery services or implement conversion-rate-improvement tactics.
This is proven by the conversion rate optimization method, which persuades visitors to buy through convincing content, credible web design, and value propositions such as an offer to give or commit to some positive future action.
How Important is Abandoned Cart Recovery?
You may use the Abandoned Cart Recovery rate to automatically email notifications to clients who add items to their cart but then depart without completing an order.
The email is sent automatically 24 hours after a cart or checkout is abandoned, allowing you to keep in touch with customers while your store is still fresh in their thoughts.
- When a cart or checkout is abandoned, an email is automatically sent 24 hours later. Try our FREE Email Marketing Tool.
- To fit your brand, you may modify the email’s topic, message, header, and footer.
- The email includes a Complete Your Order button that takes you to a page where you may review your order.
- Because the email is off by default, we will never send unsolicited emails to your clients without your consent. Customers can unsubscribe from future Abandoned Cart emails.
The average Abandoned Cart recovery rate is frighteningly high in my opinion. It’s unnerving to consider that seven out of every ten consumers will abandon their basket, indicating that eCommerce company owners have their job cut out for them.
However, it is undeniably a fixable problem. These cart abandonment statistics highlight some of the most prevalent reasons why customers quit their shopping carts, as well as the precise areas where marketers could concentrate their efforts.
Addressing these important issues can help you decrease cart abandonment and reroute a significant percentage of consumers who do not finish their purchase on the first try.