DIGITAL MARKETING | 10 MIN READ
How Online Marketing Has Changed The Way Of Businesses
Written by WeCode Devs @wecodefuture
Are We Growing With time or Still Wasting Our Buck?
If we look back in time, we remember shuffling together in front of the radio to listen to our favorite radio shows but what we hated the most were the advertisements. “Oh, a new detergent in the market!” “They opened a new McDonald.” or “Mom, the fair goes live next week.” They might have been annoying, making us wait for our shows but that’s when the digital marketing started.
One will be shocked to know that digital marketing dates back to 1910 when the first live broadcast of Opera Performance at the Met made people buy show tickets. Digital Marketing has nothing to do with the Internet but more to do with reaching the audience using digital or in simple words electronic devices.
Where are we now?
Do you remember traveling with your parents and watching billboards of new McDonald’s Offers passing by, and then making sure you get extra fries? But Billboards are dead. We no longer watch the road fading, we all are so engrossed in our phones watching the trending videos or talking to our beloveds that we hardly pay attention outside.
That’s why we are focusing all our energy where millions are constantly showing up. More than 4 billion people are active on the internet today and what could be better than directing our brand in an already established community?
How are we working?
We are taking our business on board with the online Marketing service but it will not be a piece of cake. So we are breaking down the major types of online marketing services for you:
A. Search Engine Optimization (SEO):
SEO is an important part of online marketing strategies. Content is not ready until it has been optimized to rank higher on Google. To make it easier there are two types of SEO widely used, On-Page SEO and Off-Page SEO. On-Page refers to the content ‘on the page’ in a website, we can optimize the content with keywords and HTML while Of-Page refers to the external factors we use to rank our webpage higher like backlinks.
B. Content Marketing:
Not every time you have to promote a product, sometimes we can stimulate attention with informative and educative content. It can help us look more authentic. Hence with content marketing is nothing!
C. Pay-Per-Click:
It targets the audience based on their online behavior, showing them relevant ads on the search engine result page and these ads charge you when the user clicks on the ad.
D. Social Media Marketing:
As millions are connecting through social media every day, you can use that as an opportunity to bring business and boost your audience reach. One can use effective advertisements and campaigns to engage the audience through Facebook, Instagram, YouTube, and many more.
You can grow your brand with the help of social media marketing. And market your business online!
E. Email Marketing:
If your email Newsletter looks authentic, applicable, colloquial, coordinated across channels, and strategic then you can easily get new business from it.
F. Mobile Marketing:
We are carrying our phones everywhere, we are often checking on it so one can use SMS, MSM and in app ads to generate new business and reach an audience.
G. Mobile Automation:
It is an integral platform that automates online marketing campaigns and sales activities into marketing tasks. It measures results and calculates the return on investment (ROI) of your digital campaigns, showing you which campaign is giving you more profit and which not.
The online and offline world is colliding at an alarming rate, Google and Facebook are generating more revenues than anyone else so why not use this as an opportunity to actually get a bang out of our bucks?
Conclusion: Your thoughts
Today, online marketing service is so described that it’s hard to determine what is better for business. What are your thoughts regarding it? Do comment in the box below.
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