Backlinks are the utmost tools of benefit when it comes to ranking higher in SERPs (Search Engine Result Pages). They define your web status and thus backlink analysis is a necessary step to perform.
Do you know?: More is the quality and quantity of backlinks for a domain, the higher will be the ranking in SERPs.
Beating your competitor is much easier if you know the pros and cons of the subject to compete on. Likewise beating a competitor in SERPs is much easier if you know the referring domains or backlink profiles of your competitor.
In this blog, you will read about backlinks and their analysis. Furthermore, we will discuss various tools to do it the right way. Also, we will analyze the link-building strategy of the competitor’s domain to grow and develop a view of the market/niche in focus.
What is backlink analysis?: A definitive brief
Definition: Backlink analysis is the process of analyzing and comparing the backlinks of you and your competitor.
This gives a clear perspective of competitor’s backlinks. This process should be repeated periodically to ensure a high-quality regular SEO audit of the website. Thus, it promotes a higher ranking in SERPs. Now let us discuss the various tools being used in backlink analysis.
Top SEO Tools used in backlink analysis?
SEO tools in the market have become a necessary point of exploration these days. Without SEO tools the search engine optimization would have become a puzzle by now. Let us now discuss some tolls in focus.
- Google Search Console
Connecting Google Search Console to your website is a goal that should be achieved from the beginning. This tool not only provides the traffic and related constraints on your website but also provides pieces of information such as site health, its linking structure, and analysis.
To analyze a website one needs to link the website to the console and follow the given steps as below:
- Open Google search console.
- Click on the ‘link’ icon on the left-hand sidebar.
- Study the link section to analyze your linking domains and backlinks.
- Prepare a report of link analysis obtained in the chart bar.
The only disadvantage of this tool is, it does not provide information about competitor’s domain.
This tool is an overall champion in receiving awards for its work down the SEO street. It provides a full backlink analysis of both competitors and the target domain. Let us know how to use this tool for backlink analysis. To use this tool for backlink analysis, follow the below-given steps.
- Login into SEMrush.
- Click on the ‘SEO’ icon.
- Scroll down to ‘Backlink Analytics’ as shown in the snippet below.
- Click on the option and type in your domain name along with competitors and press enter.
- Study the information given and your backlink analysis is on your screen.
Ahrefs is the best tool available to analyze backlinks. It is a paid tool and is available at $99 per month. It also offers a free trial of the tool for 7 days at $7. The backlink analyzing tool is available in the ‘site explorer’ icon. You can follow simple steps for performing a backlink analysis, as prompted on the screen.
Ubersuggest by Neil Patel is also a performer tool used for backlink analysis. It is also a paid tool available at different price ranges. Do visit it to explore the options. It has also got a new ‘backlink opportunity’ section that promotes competitor backlink analysis.
Having discussed the tools now let’s move forward to performing a backlink analysis.
Top #SEO Tools For Backlink Analysis🔗
— WeCodeFuture (@itswecodefuture) July 28, 2021
How to do backlink analysis?
As we have seen in the tool directory, in the previous section, that performing backlink analysis is an easy task to perform. However, let us draw out some steps to define the process.
Step 1: Take a domain overview (say competitor’s and subject’s)
Type in, the domain name and find an overview of your domain and its properties, while performing backlink analysis. It is done to make an estimate of the ‘stand-alone properties’ of your domain.
Every SEO property (i.e. subdomains, referring domains, backlinks, organic traffic, etc.) of your domain gives you ‘wings’ to analyze and acknowledge your competitor. Only knowing deep details of the properties will give you a chance to steal your competitor’s traffic.
Step 2: Choose a competitor or competitors
Choosing a competitor is easier than the first step and you can perform a detailed competitor acknowledgment analysis. Some confuse between top performers and exact competitors. Do know it before the process, or you will be disappointed by your results if your domain is not the top performer.
Question: Who is a competitor?
Answer: A competing domain is the one that provides similar kinds of services, products or information, and has higher ranks in the SERPs.
Related: SEO Competitor Analysis Guide
Step 3: Choose a tool to analyze
As discussed in the previous section, choose a tool and fill in the gaps. Although you can choose the manual option for conducting backlink analysis. But using a tool for it to compare you and your competitor and give you accurate results about the constraints regarding backlinks is the much easier step to perform.
There are many tools on the web for free. As we have already discussed some of them. Do consider Moz as well in the list.
Step 4: Perform a deep and detailed analysis of the backlink data
The detailed analysis includes a check for ‘do-follow’ and ‘no-follow’ links, authority score, link attributes, referring domains, category of referring domains, etc. You will encounter the following definitions while performing backlink analysis.
- Do-follow links: The links that force web crawlers to take a deep dive through the world wide web by providing detours to their path are called do-follow links.
- No-follow links: The links that produce no detour but refer to the origin of the content in plain text are called no-follow links.
- Authority score: It is the measurement of authority built by and of web surfers into your website.
- Link attributes: Type of referring domains and their backlink types.
- Referring domains: The domains that refer you to the content present on your website.
- Category of referring domains: The category of referring domain includes the category of service, product, or information that is present on the referrer’s website.
Step 5: Watch your competitor’s path of success
After analyzing facts about your competitor’s path of success, you get an advantage of following an already defined path of success. Also keeping a close eye on the competitor’s domain gives you loopholes in your competitor’s website as well. In this way, you can keep a step ahead of your competitor to rank higher in SERPs.
Backlink Analysis might seem to be a tough topic to explore but in fact, it’s an easy one to perform. What do you think of the backlink analysis and its importance? Do comment in the box below.