Google gives you many essential metrics or KPIs that provide significant insight into a website’s progress. There are two common metrics, bounce rate and exit rate which people usually use interchangeably. But normally people get confused between these two words.
Moreover, these two metrics play a key role in improving your content strategy. Therefore, knowing how to analyze bounce and exit rates is essential as they offer valuable information through their analyzed calculations. And it also enhances the engagement of the audience and your reach to a wider audience.
So you must have understood that in this article we will tell you about bounce and exit rates in detail.
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Understanding Bounce Rate.
Some Ways to Reduce the Bounce Rate of Your Site
Defining Exit Rate.
Some Ways to Reduce the Exit Rate of Your Site
Difference Between Bounce Rate and Exit Rate
Understanding Bounce Rate Formula.
Formula Bounce Rate= Total Single Page Website Visits/Total Website Visits
An internet marketing term that is used in web traffic analysis is bounce rate. Further, it defines the percentage of users who clicked on your website but then leave your website without taking any action or continuing to view your site’s other pages. Examples of actions are clicking on a link, filling out a form, or making a purchase.
In short, ‘single-page sessions divided by all sessions’, is referred to the bounce rate. Moreover, a bounce rate between the range of 26 to 40 percent is considered to be excellent whereas over 70 percent, will be disappointing for your site.
Some Ways to Reduce the Bounce Rate of Your Site
Here are some tips that can help you in reducing your site’s bounce rate. Thus, read and follow the following top tips:
- First, improve the page loading time, as the slow load time leads to poor user experience, and as a result, the visitors will move to other sites. Further, As per a report, 47% of users expect a web page to load in two seconds or less.
- Furthermore, ensure that your content is highly optimized and valuable for the readers. Thus, regularly edit and update your site’s content.
- Moreover, you should use a specific but strong call-to-action button because the use of too many CTAs can confuse your users as to what to do next. Start Email Marketing and Improve CTA
- Additionally, ensure that your site is optimized for all devices, especially mobile devices. Most of the population has access to a site via mobile phones.
- Next, create your landing page appealing in that it should meet the users’ expectations and keep them engaged for a longer time.
- Another easy way to reduce bounce rate is proper internal linking. You should link to relevant pages and blog posts on your website.
These are some points only, many other tips can reduce the bounce rate.
Defining Exit Rate.
Exit Rate= Total Website Exits/Total Website Visits
Another internet marketing term, Exit rate is used in web traffic analysis(Don’t get confused with bounce rate). It defines the percentage of users who visited any number of web pages on your site and then leave from a particular page to the other website.
In short, ‘the percentage of users that were the last in the session’, is referred to as the exit rate.
Moreover, there is no such thing as a ‘good’ exit rate. Every visitor who visits your website must leave at some point.
In general, you’ll want visitors to leave your site having converted in some way. So, if your checkout pages have the highest exit rates, your site is running excellently. If not, it means your site is lacking something
Some Ways to Reduce the Exit Rate of Your Site
Tips are the same as that explained to reduce bounce rate. Let’s read them in short again:
- First, boost your page load time.
- Further, create high-quality and valuable content for the users. You can also add some visuals to make your content more compelling.
- Furthermore, use a clear and visible call-to-action button that can help your visitor in taking the next decision.
- Ensure that your site is mobile-friendly and also optimized for other devices.
- Moreover, do proper internal linking to provide deeper knowledge to your users.
- In addition, make your landing page appealing that meets your customers’ expectations.
Difference Between Bounce Rate and Exit Rate
The bounce rate and exit rate are two different and significant metrics that help differently in analyzing how a user interacts with your site.
Bounce rate gives the percentage of users who just open the first page of your and then leave due to some issues. In contrast, the exit rate shows the percentage of users who open your site and leave after viewing some pages.
In addition to this, the bounce rate metric defines the issues that site visitors are facing. For example, the problems can be related to content, loading speed, user experience, site quality, and so on.
On the other side, the use of the exit rate metric is to define the web page’s conversion rate or how well it’s influencing people in their buyer’s journey.
Both metrics give you different aspects of your site’s web page performance.
If you would ask ‘Which one is a better metric to analyze web performance?’ Then, the answer is both metrics are important and helpful in estimating your webpage’s performance through different aspects.
Conclusion
After reading the whole article, you will be able to difference between the two terms which are the bounce rate and exit rate.
Both have their own importance and both play different roles in website analysis. Hope, you are no more confused between these two metrics and now you can easily differentiate between them.
To reduce both rates of your website, you can follow the tips that are mentioned above or you can hire the best SEO company in Delhi/NCR.
FAQs
What is the Exit Rate Formula?
Exit Rate=Total Exits From Page/Total Visits To Page
What bounce rate is good?
The bounce rate between the range of 26 to 40 percent is good.
Does the bounce rate come under the KPIs?
Yes, bounce rate comes under the top 3 indicators(Key Performance Indicators) that tell you about that the user is happy with your site’s content or not.
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