Abandoned Cart has been a curse for most online retailers. Online stores have seen a massive surge in the number of customers who actually complete their purchases. As per Statista,
In this blog, we will discuss the methods of lowering the rate of cart abandonment. Further, we will also focus some light on the reasons why people abandon their carts. Besides learning what is cart abandon rate is, we will also discuss the conclusion to our point of discussion. Have you noticed? We are talking about ways to lessen shopping cart abandonment and not the ways to completely overcome the problem. Since the complete solution of the problem does not exist.
What is the shopping cart abandon rate?
Definition: The rate (with respect to average time spent on the shopping cart) with which consumers abandon their shopping carts is called the shopping cart abandon rate.
Let’s now discuss the top reasons why customers abandon their shopping carts.
Top reasons to abandon a shopping cart?
As per Statista, “In 2021, about half of U.S. consumers, who had abandoned online purchases during the checkout process in the past three months, pulled out of the purchase due to additional costs, such as shipping, taxes, or fees. Many shoppers in the United States also frequently backed out of online purchases due to long and complicated checkout processes and website errors or crashes”.
1. Extra costs too high
Extra costs like tax, shipping charges, etc. were the prime reason behind the cart abandonment rate. With 49% of share in the list of prime factors to why people abandon their cart.
2. The site wanted me to create an account
A bit of too much information asked on an eCommerce store can also lead to cart in cart abandonment.
3. Delivery was too slow
Too slow delivery is the third contributor to the reason of cart abandonment rate.
4. The too complicated checkout process
The too complicated checkout process may also lead to slow transactions open to virus attacks. This decreases overall trust in the website. Thus decreasing overall sales.
5. The site seemed fishy
The fifth reason consumers reported was ‘lesser trust in the website itself”. In such scenarios, one should increase the user experience of the website. The ‘HTTPS’ certificated websites reduce the risk. So, do not forget to install the certificate of internet security.
6. Website with errors
Some websites are poorly built and contain errors. This reduces the trust in websites. Therefore, leading to a decrease in sales.
7. Unsatisfactory Return Policy
Sometimes unsatisfactory return policies lead to shopping cart abandonment. This too decreases overall sales.
8. There weren’t enough payment methods
Lesser payments methods on the cart page also lead to an increase in the shopping cart abandonment rate.
9. The credit card was declined
Only 4% of the times’ credit card decline was the case of the abandoned shopping cart.
Having discussed the reasons for the increased cart abandonment rate in the eCommerce sector, let us now move towards ways to reduce it. There can be six ways of doing so. They are:
1. Soften the user experience of your eCommerce store
An eCommerce store with a good user experience & user interface is one that leads the market. A website design with better UX has better chances of ranking in SERPs. As it qualifies to EAT criteria. A better representation through expertise drives traffic and lessens cart rate abandon rate. The more the number of users visiting a website per month, the more is the conversion rate and the lesser is the cart abandonment rate.
2. Offer free shipping
Offering free shipping is one of the crucial steps in bringing customers’ consideration for your website. Free shipping schemes not only provide customers to recalculate their budget but also reconsider their shopping behavior. One can easily draw these sentences out after reading the above statistics.
3. Attract customers by
A well-offered price and customer loyalty program using coupon codes reduce cart abandonment rates and increases sales for an eCommerce store.
4. Follow the apt email-marketing strategy
An apt email marketing strategy not only provides a rebranding opportunity but also provides a platform to express business motives. An email containing alerts for cart abandonment for consumers not only has forced customers to buy the product. But also, have brought significant changes to the way an abandoned cart is dealt with, in general, by eCommerce stores.
5. Make checkout pages a pilgrimage for visitors
Make checkout pages so attractive as to entertain the consumers about the ‘whole buying thing’. This will improve the bouncing rate of such pages and thus will decrease the shopping cart abandonment rate.
6. Content market to impress online shoppers
Content marketing strategy has been an age-old tool that has brought customers enlightenment, knowledge, and awareness. From educating customers to bringing them to your website for buying products and or services, content marketing has played a vital role. This decreases the overall chances of shopping cart abandonment rate.
7. Buy and install ‘WCF Shopping Cart Recovery Plugin For WooCommerce’
If you are tired of the above six methods and already have tried a lot in the same segment we have got you covered through our cart recovery plugin for woo-commerce. If you have built your website on wordpress, this plugin will help you boost your sales. For more information on this plugin and to buy it, click here.
These six factors have not only lessened the shopping cart abandonment rate but also played a vital role in increasing overall customers for an eCommerce store. The more you try to lessen the shopping cart abandon rate the more is the positive conversion ratio for the website. Hence, there is improvement in the digital goodwill of an eCommerce store.
There can be numerous reasons for shopping cart abandonment. But, only a few qualify in our discussion list. This is because we need to focus on stats and facts while considering a situation. What do think about the ways and the reasons? How much do they justify the topic? Do comment in the box below.