While researching for any kind of professional content writing services, or any such digital marketing services, we always tend to see the phrase that is most common among the content writers and content makers in general, “Content is King!”
Bill gates stated it in the year 1996 and I fathom it is still relevant. And always will be!
Judging from the title, you might already know what topic I’m going to be discussing by this blog!
What Are Professional Content Writing Services?
Professional content writing services is a marketing approach that involves creating, reframing, and sharing in the form of articles, videos, podcasts, and other mediums in order to provide the information to the target audience to attract, engage, and retain on a platform.
Content marketing is the strategy that creates expertise, raises brand awareness, and keeps your firm at the forefront of people’s minds when they are looking for the same information with relevant keywords if they need to buy what you sell.
It refers to the making and distribution of relevant, valuable content to current and potential customers, such as blogs, newsletters, social media posts, emails, videos, and many more.
When done correctly, it helps to communicate ability and displays that a corporation cares about the individuals to whom it sells.
Appropriate utilization of content helps in building and maintaining relationships with potential as well as current customers.
When your audience sees your agency as a partner who cares about their success and is a valued source of advice and direction, they’re more inclined to buy from you.
Meaning Of Professional Content Writing Services:
A renowned marketer Heidi Cohen describes the content as:
“High quality, valuable information that carries a story presented in a contextually relevant manner with the goal of approaching an emotion or engagement. Delivered actively or asynchronously, content can be expressed using a diversity of formats including text, images, video, audio, and/or presentations.”
Content Writing means sharing knowledge on a particular topic or niche. Technically speaking, The process of developing, writing, and editing web material, generally for digital marketing objectives, is known as content writing.
Writing blog entries and articles, scripts for films and podcasts, and content for specialized platforms, such as for various social media platforms like Facebook, Twitter, Instagram, and many more!
What Are The Types Of Content Writing?
Content is a tried-and-tested approach. It also gives you a competitive advantage. According to KPMG, more than 40% of shoppers visit a company’s website before making a purchase, while around 50% look for recommendations and reviews online.
These figures highlight the value of content writing services that are tailored to your target demographic and customers. Consider the following data on content marketing:
- Blogs generate more than 65% more leads than non-blogging businesses.
- Before connecting with a sales representative, 47% of buyers view 3 to 5 pieces of material.
- Companies that use content marketing grow at a rate that is approximately 30% greater than firms that do not.
- According to Statista, 70% of business-to-business (B2B) marketers, content marketing enhances engagement and the number of leads generated.
Some established types of content writing are:
- Website Content Writing
- Blog Writing
- Copy Writing
- SEO Content Writing
- Social Media Content Writing
- Journalistic and Press-Release Writing
- Technical Content Writing
- Content Marketing
- Case Studies
- Article Writing
- Product Descriptions
- Brand Advertising
What Is The Importance Of Content Writing In Digital Marketing?
Digital Marketing is a vast ocean in which we find various types of species! Suppose someone views your site without any apparent reason, they may be a visitor but have a very small probability of becoming a buyer.
As a result, strong content provided in an eCommerce website or any other digital website gives your visitors a reason to visit your site, which leads to them engaging with it and eventually becoming a customer.
First and foremost, strong content informs visitors about the nature of your business or industry.
If your content writer is well-versed in his target audience and can answer basic inquiries from visitors, and your material has the potential to persuade the visitor about the product or services offered, there is a good probability that he will convert from visitor to client.
The second thing, A high-quality professional content writing services help you rank on the SERPs(Search Engine Results Pages). How do You ask?
If we go through the types of SEO I mentioned above, we can see the 4th one being SEO Content Writing!
What Is The Relationship between Content And SEO?
An SEO friendly content the Search Engine Optimization of a website goes hand in hand! Similarly, there are some rules in content writing that help you get the ranks on SERPs.
The content is said to be SEO friendly when it has the:
- Utilization of appropriate keywords
- Good Readability
- Relevant content
- Appropriate keyword placement
- Impactful structure with short and crisp paragraphs
- Usage of Bullet points and numbering
- Proper subheadings
- Effective linkings
- Absence of repetitions
- Complete proof-reading
- Common English words instead of high academical words that are hard to understand
The main key aspects of Content-SEO are:
- Keyword Research
- Site Structure
Keyword research means the process of compiling a comprehensive list of keywords for which you want to rank. It plays a very important role in making a content rank on the SERPs and reaching the users.
Every content SEO content writing plan should start with keyword research since if you want to drive traffic, you need to know what your audience is looking for. Furthermore, Keyword research can assist you to figure out which terms you should try to rank for. Furthermore, there are various article rewriting tools as well in the market that helps the user in conducting good keyword research.
There are two types of keywords mainly:
Long-tail keywords and short tail keywords!
Kind of self-explanatory that short-tail keywords are of one word and long-tail keyword comprises of more than a word and in many cases, a sentence!
There are various tools online to help you find appropriate and relevant keywords. SemRush and Ahrefs are just two examples of keyword finders.
Giving a structure to your website is extremely important because firstly, it helps Google in having a better understanding of your site so that it can further elevate your rankings and positions in the SERPs(Search Engine Results Pages). Content writing tools and services provide you with a good and functional site structure.
Similarly, it will help visitors and your audience to find your website without putting in much effort.
A site structure helps you in making sure that you are not competing with your own rankings, which happens often with many websites.
We’d be competing with our own content for Google’s top rank if we don’t clarify this with our site structure.
As a result, resolving issues like these with a solid internal linking structure will result in higher overall rankings.
Ideally, a website should be built in the shape of a pyramid. Homepage at the top of the pyramid, containing links to other pages. These pages, in turn, have links to further pages.
Copywriting for Content SEO:
Copywriting is more like salesmanship…but in a written way!
The art and science of creating content that encourages the reader/user to buy a product, subscribe to a list, or take some other action that will improve your business is Copywriting.
Original SEO content material ideas shouldn’t always be original and unique. Of course, if your story is absolutely new, it will be considered original. This way, your content will be notable and original because of your own personal perspective on a story.
Additionally, for those who struggle to construct unique content, there are numerous paraphrasing tools or article rewriter tools to help them! Also, one can find many plagiarism checker tools online, to make sure the content is unique and 100% original. Content writing services help you provide 100% original, duplicacy-free-content to pitch in the originality of your website’s content.
To truly be efficient at SEO you need to:
– Learn how to use different software tools and content management systems.
– Know the basics of HTML and CSS.
– Improve your writing skills to better communicate with different types of industries.
These are mandatory.
— Charles Floate 📈 (@Charles_SEO) May 24, 2020
Best Professional Content Writing Services Companies In 2021
The more professional content your audience consumes, the more inclined they are to buy from you, according to research.
Furthermore, enhancing your internet presence, organic visitor volume, investing in content development could help you reach your audience within a matter of time!
Here are some more compelling reasons to invest in content writing services:
- Websites that publish new content on a regular basis receive eight times the amount of visitors.
- Outbound marketing costs 62% more than content marketing.
- Outbound marketing generates three times as many leads as content marketing.
- Adopters of content marketing convert nearly 6 times more than non-adopters.
- Your email marketing and social media marketing initiatives will benefit from content marketing.
WeCodefuture is a full-service digital marketing agency. Having mastered the art of digital marketing, we take pleasure in working for our clients. And our happiness elevates whenever we see our clients ranking on top in SERPs.
You can anticipate unique content that adheres to search engine optimization guidelines when you work with WeCodeFuture as your website content writing and marketing service agency. Even more, you can rely on our honesty, as there are no hidden costs or secret techniques.
Also, we publish our service rates online, and we provide clients with our industry-leading ROI(Rate Of Investment) software, which provides you with real-time access to the performance of your content marketing strategy that will skyrocket the success of your website.
Why Choose WeCodeFuture Company?
Here, at WeCodeFuture, we believe in healthy teamwork and a good workflow with a proper schedule. And apart from this, we have a team of professional writers.
Regarding content writing strategy, our work schedule involves:
- Strategizing the framework
- Developing the content structure
- Creating the content keeping all the relevant keywords in mind
- Optimizing the existing keywords(if any)
- Promoting the content all around the internet
- Regularly reporting the outcomes to the clients
If I dive a little deeper into it,
We start by including a personalized content plan tailored to your company, audience, and goals from our company’s content marketing service packages.
Following that, we develop a content calendar for your company’s must-share material.
You may also receive 3-10 pieces of demo content material depending on your plan.
WeCodeFuture’s copywriting and the marketing team gets to work on your original content, whether it’s a blog post, an online tutorial, or a video.
SEO, which optimizes your content for users and search engines, plays an integral part in our strategies for your content marketing management services.
Furthermore, We help market your content online through the mediums that matter most to your audience, i.e social media!
We deliver a readable content report each month that displays the success (and returns) of your content throughout.
With WeCodeFuture’s content writing services, you can forget about the hassles of content marketing. Our efficient and diligent team generates, writes, edits, and promotes SEO-friendly content for your website through our content marketing service packages.