“A successful website does three things:
It attracts the right kinds of visitors.
Guides them to the main services or products you offer.
Collect Contact details for future ongoing relations.”
― Mohamed Saad
Website is the forefront of a business. It provides a pillar to stand and present your business at the common stage. On average, it takes about 0.05 seconds to represent your business in front of consumers and investors. A custom website design process gives a unique impression of the business in focus. This is why most eCommerce businesses contain a website at the forefront of your business.
What is a custom website design?
A custom website design is the process of designing a website as per the needs of the client. On one hand, a template website is considered a somewhat redefined template. While on the other hand, custom website design is considered a completely uniquely built solo program to represent a business, identity, news, etc.
What are the types of websites?
There can be many types of websites based on the niche chosen. Some prime categories of them are:
- eCommerce websites: The websites meant to drive sales for an internet-based company are called eCommerce websites.
- Blog: These types of websites are those that are meant to increase awareness among the netizens.
- News: The news websites provide news to the public.
- Statistics: This type of website has a remarkable reputation in the field of providing exact data to netizens, etc.
Moving on to the next question of the day.
Why do businesses need custom website design?
A website is the primary touchpoint of any business. A custom website design produces clear brand pictures for consumers and investors. Also, it tells the visitor about customized offerings, value prepositions, etc. It decides and provides the right content to the website’s target audience.
According to Clique,
In such scenarios, a business would need a custom website design to prove that its motto, business idea, and business model. And, there is enough coordination between the two. Thus, increasing its credibility and goodwill over the common consumer base.
Custom website design Vs website templates: What’s Apt?
Let us now discuss the difference between custom website design and website templates, and their leniency to offer the best of their services. Achieving the apt/required ROI (Return On Investment) is sometimes limited to your choice of choosing any one of the two. Therefore the primary consideration in starting your own eCommerce store/online portfolio should be choosing between custom website design and website templates.
Any website template is none other than the result of inserting pre-made web design with content into sophisticated frameworks built-in HTML, CSS. Although readymade website templates help you save time, money, and peace of mind. They lack creativity, expression, and flexibility in themselves.
Although custom website design cost you a blow on your pocket, they provide you an alternate position in the crowd. A custom web design is personally tailored as per your needs, while website templates are niche designs that don’t fit as per requirement. For example, a custom WordPress site is much more search engine friendly, consumer-focussed, and scalable.
Therefore the answer is a custom website design. It can only solve the problem of irritating slow-speed websites. And can act as the ultimate solution for the custom website design process.
Custom website design services: All you need to know
Custom website design services consist of the below-given services. Let us discuss all the prospects of custom website design in detail.
1. WordPress custom design
In these kinds of services, the offer on the table is WordPress custom design. The WordPress experts blend the website into the desired formula for eCommerce success. Also, the drag and drop feature in WordPress is so apprehendable that no coding skills are required to build a website. Apart from it, WordPress-built websites are pretty built web spaces that are easy to handle and are search engine friendly.
2. Website hosting
The website hosting services offer digital spaces on the web at predefined costs. These services expect high reliability, security, and uptime at fair costs.
3. Responsive web design
A responsive web design is one that decides the interaction of websites with the user. If the website folds itself as per the colors of the device it’s being presented. Then, it is called a responsive web design. This increases a website’s speed. This in turn brings more traffic to the website and increases traffic value as well.
4. Website analysis
The efficient team of SEO experts caters to the loopholes to the website owner. The website is tested over different platforms and browsers to extract loopholes and correct them.
5. Content Writing
These kinds of custom website design services offer content marketing services for the website. It fills the communication gap between the consumer and the service provider. Content powers a brand to success.
6. Website maintenance
In this segment, a background check on the website’s downtime and errors like broken links, site backups, etc. Apart from it, cyber-attacks are most common among vulnerable websites. Website maintenance is one of the crucial steps in maintaining a good feedback system.
7. Video Production
Videos keep the audience attached. This is why professionals edit videos. And blog posts share infographics. Thus stimulating more engagements. Video production services in custom website design produce scripts for videos, audios, podcasts, etc. A well-drafted content brings in quality traffic.
8. CMS integration
Adding Content Management Systems (CMS) brings order in content and perfumes in content expressions. There are various technologies that can be integrated with CMS. And they are build on a multilingual platform.
9. Conversion rate optimization
A good website design converts leads into customers. Turning leads into customers is an art belonging to the sales department. In fact, websites can bring business as well. This hits them with a psychological blow.
10. Logo design
The logo defines the meaning of a business. It terms a website into few definitions of the motto and aims for taking out a common cause to serve.
Why is a custom website design is the best option for your business?
A custom website design not only brings defined aims and motto to a business but also brings clarity to its objectives. Below are some stats that might bring your kind attention to the problem of misoriented and path disrupted websites and their disadvantages.
- As per Kissmetrics, “40% of online users abandon a website with a three-second delay in page load times”.
- As per Toptal, “90% of the users only trust a brand if it carries a positive user experience”.
- According to Ironpaper, “A website is the ultimate guiding factor to the credibility of business”.
- ResearchGate says, “94% of first impressions are based on a website’s visual appeal and navigation”.
All these statistics prove that a custom website design process must include constraints like core web vitals, user experience, visual appeal, etc. into consideration.
Following are the four steps to guide you to the custom website design process.
1. Start off like a champ
Start off like nobody else. Like no one has ever done a custom website design. Feel the necessities and draft the content accordingly. From acting like a champ to being a champ, the way of execution of the development process decides everything.
2. Strategize your custom website design process
Always strategize your website design process. This gives you confidence and a pathway to deal with the same. Not only this, your development phase takes place in predefined steps. This brings clarity to developers and the whole team, motivating each member to complete tasks in time and in synchronization.
3. Develop & test
The third step in the custom website design process includes the development phase that brings most of the parameters of success into action. This phase includes the front-end and back-end development of a website in the full phase. After the development, the next step that takes place is testing. It carries out the process of removing wrong codes and programmes.
4. Go Live!
After the completion of a thorough check of the website, it goes live. A published website is called a live website or public website on the worldwide web. Before going live, you should check all the prospects of the website.
After a discussion of the above four steps, we have reached a conclusion that a custom website design is superior as compared to integrating predesigned copied templates into a website. A website presents a business 24*7*365. But if it is unable to do so, it needs a strategy to run on. What do you think about it? Do comment.