There is an old and famous saying that “Old ways don’t open new doors.” Where more than half of the world’s population is an active user of online platforms, why don’t you also invest in online marketing? It is indeed way better than traditional marketing. Twitter marketing service is gaining popularity rapidly, and more and more people are adopting it.
What Is Twitter?
Twitter is a social platform that allows a microblog and sends short posts called tweets. Twitter has 330 Million monthly active users and about 145 Million daily users. This massive number of audiences allows your advertisement to reach a lot of people.
You can create your tweets, or you can retweet information that others have tweeted. Retweeting means that information can be shared quickly and efficiently with a large number of people, thanks to the internet’s ability to link networks together rapidly.
While many people struggled to understand what Twitter is and how they could use it, the snappy nature of tweets means that this social media platform will continue to be a popular choice for mobile device user
Twitter marketing service revolves around creating and publishing ideas and advertisements to promote and spread awareness about a brand, giving it the shape of commercial advertisements. One can easily use tools on Twitter to advertise your brand by telling about your brand, name, products, and services. Then, you can share it like advertisements and Twitter if millions of users can see it and attract your brand and help you get a lot of customers and profits.
Types of Twitter Ads
We have different types of ads on Twitter. We will mention them below for your understanding.
Advertisers pay these tweets to display to those who are not following. It can contain a video and will auto-play. These tweets work by targeting user timelines, user profiles, search results, and mobile apps. We have different types of ads in promoted ads. We will mention them below for you.
These include a single photo about your brand product or service, which attracts your audience towards your brand.
Videos are a better option to attract your audience. The video about your brand can also give a lot more information about your product and services. They may also work as a path to visit your actual website.
There are above 280 words to promote a collection of brands created to promote and curate the brand. It’s like telling an immersive story.
These tweets reach beyond your target audience. They are like other twitter content with all the elements of the standard tweets.
These are six horizontal swipe-able images or videos. They can help you promote multiple products or to explain a product from different angles. It can also be in narrative visual form.
These allow promoting the whole Twitter account of the brand. It usually targets the people who are not the followers of your brand account. These ads appear on whom to follow suggestions and in search results. This also includes a follow button.
It works the same way as other trending topics. The slight difference is that a brand purchase will show as promoted when users click on that. Likewise, the search result of the case will promote the tweet from your brand.
They can be made on desktop and generally a curated collection of tweets similar to each other. They can also be above 280 characters.
If you are a newbie to Twitter and want to get this done by someone else, you can consider twitter promoted mode. It will encourage your ads automatically.
Why Should You Use Twitter For Advertisement?
We will mention some reasons for you to use Twitter for online advertisements. The reasons are:
Statistics show that Twitter users are 53% more likely to interact with products and are the first customers to buy new products.
Twitter marketing has up to 23% engagement.
As of 2109, the traffic on twitter’s website has increased by 6%.
Time spent on tweets by the people is 26% higher.
Tweets with hashtags allow 100% engagement.
How To Advertise Using Twitter?
We will mention the steps for you to advertise on Twitter. The steps are:
Twitter Account Set Up
The initial step is making a Twitter account of your brand and then get access to the Twitter ads manager, which has many features like tracking and analyzing your marketing campaign.
Choose the objective like which format of advertisement you want, target audience according to your products, etc. We will mention below how you should choose goals for your promotion.
If you are new to Twitter marketing, you may have only one advertisement group, and you won’t need this “Ads group setup” page. However, if you want to have another group, you can connect with them.
Now you need to choose where you want your ad to display. Options are like user’s timelines, profile and tweet detail page, and search results.
The final step in launching the campaign is by clicking launch camping. Finally, your marketing campaign is ready to attract your audience.
Twitter marketing services are professional services to do marketing on Twitter by professional agencies. They will do the marketing campaign on your behalf. They gave you better content, a step to follow trends, and which is best for you. In addition, they help you up to date by informing and updating your promotional content from time to time and helping you profit maximization. Twitter marketing is very successful for those who want to do business-to-business marketing.
Strategies To Do Twitter Marketing
We will mention a few strategies that will help you get more targets from your advertisement. The tips and tactics for better twitter marketing services are discussed below.
Increase the number of people following your brand and tell how much you can about your brand and its product and services. Keep updated on what is going around and use the best capacity and tools of Twitter.
Keep interacting with your customers and visitors. Tweet frequently and maintain a stable relationship with your audiences. Don’t feel them left out. Answer these queries and questions.
Develop Brand Perception
Be an influence. Keep tweets frequently and increase awareness and recognition of your brand with Twitter.
Use hashtags in your TweetChats. This will help you to engage with your followers and increase brand awareness and customers. It will also help those who are not following you quickly.
Disadvantage Of Offline Marketing:
The advertisement in the newspaper or any other offline mode has many disadvantages compared to all the online advertising methods.
For a business, capital and profit are vital factors. In such cases, if you use traditional marketing methods, you have to spend a lot of money on billboards, television advertisements, and newspaper articles. For those who are just starting up with their small startups and with low capital, this marketing is unaffordable.
Offline marketing restricts the customers from reaching our brand quickly.
Traditional ways just display your ads; it doesn’t sort or target any specific group of audience. In conclusion, there are more chances that our ads get neglected by the audience.
If you want to avoid these problems, then you can go marketing on online platforms with Twitter.
What are Our Customers Saying?
I am an influencer and while all my other social media platforms were doing fine, my twitter isn’t growing. I was fed up with very few engagement and followers however ever since I contacted WeCodeFuture my account has grown a lot.
This pandemic hit my fabric business very severely however, a friend suggested I contact WeCodeFuture for my conversions. The team was very open to my suggestions and conditions. They helped me to set up my business online.
I started a small business recently, I saw WeCodeFuture on instagram when I thought to give digital marketing a chance. They have set up my website and everything, I am happy with their work.
Frequently Asked Questions
Is Twitter good for marketing?
You can’t ignore Twitter as one of the three best social media platforms. They are an excellent tool for marketing and help in engaging audiences. It will help you with the market research, brevity with the messages, website traffic, and Social listening.
How do I promote my brand on Twitter?
You can promote your brand through the twitter feeds. Right under the profile picture, there is a column for a bio that will help you showcase your company. You have to keep the biography correct and accurate. You can also talk about your company in the bio. You should check on the peak posting times for your account. It will help you promote your brand to larger audiences.
What is Your Cost For Twitter Marketing Service?
Different companies have different types of costs as per the services provided by them. Therefore, you should check if the price is good for the services offered by them. For example, the cost for CPM (Cost per thousand impressions) on Twitter is $4.67, cost FOR CPE (Cost per engagement) is $1.35 per engagement, and the cost for CPF (Cost per follower) is $2.40 to $4.00 per followers.
What are the advantages of using Twitter as a marketing platform?
There are many advantages of using Twitter, like it helps you get broad audiences, deliver customer services, brand identity, feedback, and the cost.