There is an old and famous saying that “Old ways don’t open new doors.” Where more than half of the world’s population is an active user of online platforms, why don’t you also invest in online marketing? It is indeed way better than traditional marketing. Twitter marketing service is gaining popularity rapidly, and more and more people are adopting it.

What Is Twitter?

Twitter is a social platform that allows a microblog and sends short posts called tweets. Twitter has 330 Million monthly active users and about 145 Million daily users. This massive number of audiences allows your advertisement to reach a lot of people.

You can create your tweets, or you can retweet information that others have tweeted. Retweeting means that information can be shared quickly and efficiently with a large number of people, thanks to the internet’s ability to link networks together rapidly.

While many people struggled to understand what Twitter is and how they could use it, the snappy nature of tweets means that this social media platform will continue to be a popular choice for mobile device user

What Is Twitter Marketing?        

Twitter marketing service revolves around creating and publishing ideas and advertisements to promote and spread awareness about a brand, giving it the shape of commercial advertisements. One can easily use tools on Twitter to advertise your brand by telling about your brand, name, products, and services. Then, you can share it like advertisements and Twitter if millions of users can see it and attract your brand and help you get a lot of customers and profits.

Types of Twitter Ads

We have different types of ads on Twitter. We will mention them below for your understanding.

1. Promoted Tweets

Advertisers pay these tweets to display to those who are not following. It can contain a video and will auto-play. These tweets work by targeting user timelines, user profiles, search results, and mobile apps. We have different types of ads in promoted ads. We will mention them below for you.

• Image Ads

These include a single photo about your brand product or service, which attracts your audience towards your brand.

• Video Ads

Videos are a better option to attract your audience. The video about your brand can also give a lot more information about your product and services. They may also work as a path to visit your actual website.

• Moment Ads

There are above 280 words to promote a collection of brands created to promote and curate the brand. It’s like telling an immersive story.

• Text Ads

These tweets reach beyond your target audience. They are like other twitter content with all the elements of the standard tweets.

• Carousel Ads

These are six horizontal swipe-able images or videos. They can help you promote multiple products or to explain a product from different angles. It can also be in narrative visual form.

1. Promoted Accounts

These allow promoting the whole Twitter account of the brand. It usually targets the people who are not the followers of your brand account. These ads appear on whom to follow suggestions and in search results. This also includes a follow button.

2. Promoted Trends

It works the same way as other trending topics. The slight difference is that a brand purchase will show as promoted when users click on that. Likewise, the search result of the case will promote the tweet from your brand.

3. Promoted Moments

They can be made on desktop and generally a curated collection of tweets similar to each other. They can also be above 280 characters.

4. Automated Ads
   

If you are a newbie to Twitter and want to get this done by someone else, you can consider twitter promoted mode. It will encourage your ads automatically.