Amidst the COVID-19 pandemic, we all have suffered immensely. But, unfortunately, the government’s lack of timely business-level data makes it challenging to measure COVID-19’s early effects on small businesses and entrepreneurs.
As of mid-April 2020, the COVID-19 has affected many small company owners globally, marking the first month in which strict restrictions were implemented throughout the world.
Furthermore, due to a strict lockdown and minimal direct financial help, the global recession caused by Covid-19 has been one of the world’s worst.
Various industries, such as transportation services, laundry services, Professional IT services, Health and Medical Services, Food and beverage industry, For example, have faced immense phases of tragedy.
As per reports, the food and beverages industry is going through a tremendous changing phase. Most of the restaurants are replacing physical menus with QR codes. There is no denying that the introduction of digital scanners will be a permanent change in the food industry.
Bitly has shared findings that say that QR code downloads have soared 750% over the last 18 months. Moreover, restaurant tech experts believe that they provide more opportunities than the traditional men we are used to seeing around.
It helps in placing digital orders on-premise and also keeps track of customer data and past orders.
Why Is There An Urgent Need For QR Menu?
The prevailing COVID-19 pandemic is one of the significant reasons for developing dynamic QR menus for restaurants. However, some experts believe that these digital QR code menus will last longer, even after this pandemic situation gets over.
It has become one of the easy methods for touchless ordering. Hence, ensuring social distancing while eating out in a public setting.
What Do You Understand By Real-Time Menu?
The term QR stands for Quick Response. However, it may look small but is capable of storing lots of data. When you can, it allows the user to access information instantly. Therefore, it’s known as a quick response.
It is just the digital versions of physical menu cards at restaurants. Customers can effortlessly scan these QR code menus to access the restaurant menu on their mobile phones.
However, it is a code made up of black and white boxes that you can scan with your phone’s camera.
Benefits Of Implementing Of QR Menu Code
There is an extensive increase in the demand for having digital restaurants menu apps. Though we shall look upon the great benefits of installing these digital QR code menus: –
- Promotes social distancing:
The guidelines stress maintaining social distance to remain safe from this deadly virus. Often the traditional menu card gets passed between one customer to another, promoting the spread of such viruses due to the human touch. Having a digital menu ensures that it doesn’t happen!
- Make simpler process:
Implementing QR scanners makes the process simple for customers. They just have to scan the digital code, add the food item to the cart, and place their orders.
- It cuts the printing costs:
It’s pretty usual for restaurants to change the menu on a timely basis. Hence, a basic restaurant requires printing a new menu every time. But with the implementation of this virtual menu, there is no need to do that.
- Change the layout of the digital menu:
It even allows you to change the appearance and add images of dishes on the virtual menu. Just as, all this is done with no additional expenses.
- Maintains social distancing with the customers and staff:
This pandemic taught people to practice social distancing in every activity. Hence, people love to have minimum physical interactions. This customizable QR code menu does help in practicing this. However, you could even introduce a collection point system within the restaurant to minimize human contact.
- It helps increase the order values:
It is a psychological fact that customers spend more when they order digitally. Moreover, studies have proved that a digital menu can also increase an average sale by 30%.
- Easy to utilize:
The customers don’t feel pressured to decide quickly and are much at ease adding additional menu items. Eventually, they don’t feel embarrassed or shy about adding a second bowl of onion rings.
- Speeding up the table turnover:
Serving as many customers as possible is like the only superpower a restaurateur wishes to acquire. But, of course, this has to be done without making the customer feel the need to rush out.
Hence, a QR Code ordering system provides the liberty to the customers to immediately scan the menu and order. In addition, however, they can add additional items during the meal during the whole dining experience.
- Easy up-gradation of menu easily and frequently:
A digital menu allows easy up-gradation of the menu frequently. Therefore, it does help in creating minimal fuss for the restaurant owner.
- Appealing and good-looking menu for customers:
The restaurant owner can make the menu look more appealing and attractive. You can make the popular dishes stand out thus by increasing order value and optimizing conversion rates.
- Appealing food images:
It is said that customer-first eats with their eyes before actually eating it. Hence, this application offers the option to add exciting and mouth-watering images of all dishes.
- Trustworthy restaurant owner and customer relationship:
The significant benefit of a digital menu contributes to owner and customer relationships. First, it is a quick and easy method to order the dishes.
- Miscommunication between customer and waiter:
It even helps the restaurant staff focus on the “hospitality” part of the job instead of administrative tasks. As a result, there shall be no confusion or miscommunication between customer and waiter. Moreover, it’s pretty helpful in areas where assistance is needed.
- Helps promote app downloads:
A digital restaurant menu gives a much better return than the traditional food menu. One does have an additional option to include your restaurant apps too. The customers can easily download your restaurant’s app by quickly scanning the code.
- Helps in collecting customer data:
With the help of menu bar codes, the owners can collect customer data. The customers provide their personal information like their email address or contact number. Thus, the owner can use this information in the future hence driving their loyalty and retention.
- Helps in promoting your brand through social media channels:
A digital menu board is a perfect opportunity to share awareness about your brand or promote your food business. Likewise, you can create awareness about your brand on various social media platforms via posting activities.
How Will You Build A Safe Code Generator?
It is one of the popular things amidst this pandemic situation. These encrypted figures and squares contain information like links, coupons, event details, and other information. However, the restaurant industry nowadays heavily relies on QR code ordering systems.
On the other hand, generating a touchless menu is much simpler and straightforward. Below are significant steps which you need to follow for QR code generation: –
- Selecting a safe QR code generator:
You shall find tons of bar code menu generators online. Eventually, you can select the QR builder based on its performance and positive results, perfect for your brand.
- Branding in contactless menu:
Some QR codes display logos and other icons within the square box of the code, which tells people about the information you want to share.
- Choosing the type of content to promote:
The owner needs to select the type of content they want the real-time menu to show. This is one of the critical factors in safely generating a QR code.
- Entering the data in the form that appears:
Once the person selects the type of content, you need to create a QR code. Then a field or form shall appear before you to enter the required information corresponding with the campaign.
Set fields in your QR code menus:
If you want your QR code to save your customer’s information, then set fields to enter beforehand. Hence information like email address, subject line, and associated message will be saved automatically.
- Do consider downloading dynamic QR codes:
If you feel like making specific changes in the barcode format, make sure to opt for the dynamic QR codes in which you can easily edit the data. Moreover, you can easily print these types of codes.
- Customization as per the owner’s need:
Who doesn’t like to have easy customization of the design, color as per one’s wish? But, the significant part is that you can customize the QR code as per your need and mood.
- Do test the QR scanner to know its functionality:
As a matter of fact, the customized QR menu becomes difficult to read on some mobile apps. Hence, make sure to check its functionality beforehand.
- Do share and distribute the QR code menus:
Make sure you develop a distribution plan for sharing the QR code with the help of various social media platforms, including the text instructions in various promotions.
- Tracking and analyzing the performance:
You need to look at whether the barcode is functional or not. And if it’s getting enough traffic or not. This shall be the criteria to make your barcode a success.
The QR code scanner helps bring the order on-premise; hence, there is no need to worry about taking orders and standing there until the customer decides upon a food item. Evidently, it helps in increasing the sales of the restaurant. Last but not least, it is a revolutionary change in the restaurant industry. And shall become prevalent in the upcoming years ahead as well.