If you are in any kind of business then it is very necessary to have proper data related to it. Because data is the only thing that can accurately tell you whether your business is heading in the right direction or not.
So if you want to know the progress of your business, you need proper data and stats.
Similarly, in the era of digital marketing, eCommerce analytics or Google analytics is significant to understand the web performance of your business. To illustrate, what are your traffic sources, which of your site’s pages and products bring more customers and engage them, what is driving conversions on your website, and many more things?
In this article, you are going to learn how can you set up an eCommerce goal in Google Analytics.
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About Google Analytics in Ecommerce Tracking
Advantages of eCommerce Tracking
Steps to Set Up An Ecommerce Goal in Google Analytics
About Google Analytics in Ecommerce Tracking
Google provides you with a web analysis service called Google analytics that gives you in-depth data on your site’s web performance by tracking website traffic.
And eCommerce tracking is one of the useful features that allows businessmen or website owners to track shopping activity on their sites.
Further, you can track the following activities:
- Which product has a low or high number of sales?
- What is the shopping behavior of the customers?
- Allows you to track and analyze transaction data.
- What is the average revenue, and conversion rate?
- If there are any changes or updates in transactions.
Advantages of eCommerce Tracking
Here are some benefits of ‘eCommerce tracking’ that show you why you should have an eCommerce goal in Google Analytics
- First, it gives you a report of how much traffic coming to your site and also the traffic sources.
- Further, eCommerce tracking provides you with the visitors’ demographics.
- Furthermore, you can easily track the number of pages that your users visit on your site.
- You can also find out how much time your visitors are engaged with your site.
- Moreover, you find those keywords which the users use or search in the search query to reach your site and you can further improve your rankings using these keywords.
- Last but not least, it gives you a complete insight into the total number of conversions and total revenue, your website generates over time.
Steps to Set Up An Ecommerce Goal in Google Analytics
First, you need to create a Google Analytics Account to use its eCommerce tracking feature, and then you will be ready to create your goal.
Follow the following steps to create a new goal in Google Analytics:
- First, open your Google Analytics account by signing in to it.
- Next, click on Admin and then open the desired view column.
- Then, click on Goals in the view column.
- Finally, you can create a new goal by clicking +NEW GOAL or Import from the gallery or you can also click the existing goal for editing its configuration.
Note: If there is no option like +NEW GOAL or Import from the gallery it means the owner has already created a maximum number of goals for the current view which is 20.
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Furthermore, you can create your goal using the following three options
- With the use of a goal template
- By creating custom goals
- By Creating Smart Goals
1. With the use of a goal template
Follow the following steps:
- First, under Goal Setup click on the template and then select a template from the list.
- Then, click on the Next step to set up your goal.
You will ask why you need a template in setting up an eCommerce goal in Google Analytics. Using a template you can create your gaol according to your business requirements. You can also edit any field before saving a goal like revenue, acquisition, inquiry, etc.
2. By creating custom goals
Follow the following steps:
- From the list of options, you have to select custom first.
- Then click on Next step and further select a goal Type.
- Again click on the Next step to continue to set up the goal.
Take a look at the Goal Types section below and get more information to set up custom goals.
3. By Creating Smart Goals
If your account fulfills the preconditions, then you will get the option to select Smart Goals.
Follow the following steps:
- First, select Smart Goals(if available).
- Then, click on the Next step to set up your goal.
Ready to Set Up Your Goal in Google Analytics
Finally, the purpose of this article is to make you understand why eCommerce tracking is necessary if you have an eCommerce business. And for this, you will have to set up an eCommerce goal in Google Analytics. All the steps for setting up a goal are clearly mentioned above in this article and you can follow and easily set up your goal.
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