Top 10 Reasons Why You Should Redesign Your eCommerce Website in 2021?

What is Website Redesign?

Website redesign refers to the complete transition in coding and presenting a specific website due to the lack of influence in its functionality or display.

Top Reasons Why Your eCommerce Website Needs Redesign?

Depending on your business’s specific marketing goals, the reasons for a website redesigning may vary from brand to brand. The most common reasons to rebrand it might be increasing your traffic, generating more leads, and adding functionality to improve the website’s user experience.

Mostly, eCommerce websites need redesign because they are ineffective. They don’t grab attention, and it takes too long for visitors to understand the process to navigate through the website.

A responsive eCommerce platform is not just an example of efficient designing; it can display a site’s content on smaller screens in a much better way, thus delivering an exceptional experience to the online users.

When Is To Consider Website Redesigning?

#You Want To Provide A Good User Experience

• A typical desktop e-commerce website appears small on smartphones. As a result, visitors face a challenging time scrolling too much, which makes navigation more challenging.
• The eCommerce site with challenging navigation ends up annoying the users with a poor browsing experience, which can be improved with website redesigning.
• Responsive web redesigning cuts the clutter and keeps the site updated with only relevant information.
• This eliminates unnecessary scrolling and helps keep the navigation smooth, thus providing a relevant and useful user experience to your audiences.

#Your Site Requires Speed Optimization

• An eCommerce site consists of a variety of content, including product images or maybe videos. Loading photos is not a problem on a desktop, but high-quality, large-sized images can certainly slow down a site’s speed in smartphones. So, this can be the main reason for the website redesign.
• Speed matters very much to the site visitors as researches have shown that if your site spends more than three seconds to load the page, the visitor is most likely to leave the area immediately. You can check your site speed with the PageSpeed  Insights tool.
• To create website redesigning responsively, designers use techniques that enable the image to change its size according to the visitor’s device appropriately.
• Thus, helping your e-commerce website to maintain your website’s speed.

#You Want To Impart Flexibility To The Users’ Devices

• The majority make purchases on the go via mobile devices, especially in recent times of the pandemic.
• This is the reason why Google came up with its mobile-first index concept.
• It says that smartphone user-friendly websites receive better SERP (Search Engine Results Page) rankings than those that say that mobile-friendly websites appear higher in search results.
• Website redesigning makes online sharing easier, so your visitors are more likely to share your products on their social platforms.

#It Would Be Best If You Countered Negative Reviews

• When a website has too many bad reviews about its products, the makers must consider a website redesign. Nowadays, the first thing people notice and read before buying any product or downloading any application is its reviews. First of all, it is great to have many reviews, but there is a significant problem when it contains only negative ones.
• No reviews at all is another big reason why you should be considered website redesign.
• If having negative reviews is the main problem, you should consider website redesign and, before that, you should read through the issues that people wrote about the product or the website in the reviews. This would help make visitors understand that you consider their concerns and have made changes accordingly and will aid you in gaining their trust healthily.

#The Website Is Facing Declining Sales

• Redesigning an eCommerce website should first come to the brand makers’ minds if their sales numbers are continually going down, even during peak season, and the brand cannot attract new customers.
• Lousy user interfaces often become one of the deciding factors in users opting for a competing service, which could be one reason for the disappointing sales figures.
• In this case, website redesigning could help your brand assess the functionalities, add some unique features, and the user interface that is the best suited to keep your competitors on their toes.

Your eCommerce Website is not Market-Friendly

• Suppose your eCommerce website costs you a little uneasiness due to complete dependency on the paid marketing. In that case, you need to shift it to SEO through website redesigning for more economical results.
• But for that, you have to first change your eCommerce website accordingly for reaping the expected advantages.
• Few people think that the SEO technique is done post-development, but in reality, it should be done during web development. So, expecting full SEO benefits later is a little impractical.
• Website Redesigning of your eCommerce website is a possible solution to problems such as:

1. Showing limited product information.
2. No back-end control for Optimization of the details of images of the product.
3. Unfriendly structure of URLs

You Want To Increase Social Media Engagement

• Talking about eCommerce, we all know social media is one of the top domains of advertisement which gets constant attention from the masses. If you do not mind enough attention to it or not presenting your content correctly on your social media, then there is indeed a problem.
• The first thing you need is to ensure that your brand is active on social media platforms such as Facebook, Instagram, Linkedin, Twitter, etc.
• Secondly, having a nice logo that is detailed and attractive to look at actually helps.
• Third of all, sharing posts that are not related to your brand but would still help you gain your audiences and maintain a healthy relationship between you and your viewers would also help a lot.
• Lastly, The description of your product on each social media platform, together with the title, should be easily read and a good fit for your website.

High Bounce Rate And Low ROI

• Google Analytics will always let you know the onsite visit behavior and conversions. Suppose an eCommerce website has a bounce rate ranging from 26 to 40 percent, it is impressive, 41 to 55 is considered average, and rates ranging between 56 to 70 are considered a little ineffective.
• If your bounce rate is greater than 70 percent, then the website needs help! If you notice low traffic and high bounce rates in your website analytics, you need to consider the website Redesigning of your eCommerce website.
• It’s a sign to take action and responsively redesign the website focusing on parameters such as visitors’ exit and bounce rates, their conversions, and the average duration of their visit.
• Your eCommerce website redesigning will deal with the reasons visitors bounce off your website. Reasons include confusing navigation, dull designing, limited technological functionality, and a complex site structure.

Your Current Website Doesn’t Fit Your Target Audience And Business Objectives:

• Do you know what your customers desire? Are your target audiences’ attitudes, purchasing patterns, as well as your business aims and objectives are taken into consideration? If not, there is no way your eCommerce website will perform efficiently.
• Many store owners make the mistake of considering their intuition while making decisions regarding their websites.
• A website redesign will help you meet specific user requirements, but how do you transition the existing website to fulfill all the requirements?
• The response is to obtain user feedback and test your store. An excellent response to this is to redesign your website, targeting all the existing problems with minor differences. This way, you will understand the features of the site that your target audience uses more.

The Design/Template Of The Website Is Restricting Your Content Strategy:

• Content is the most crucial factor to drive sales in eCommerce. Websites with relevant and precise content provide required information via different mediums like texts, pictures, and videos on every other page.
• The content that these sites share with their viewers is not impulsive; every part is well-planned beforehand by the content marketers of a particular website.
• Planning content is often more extensive than you think it is, and to create compelling content that would drive traffic, web designing also plays an important role.
• Think about a scenario where the buyers’ journey involves scrolling through and browsing between multiple pages on your website. The website must offer some relevant and helpful content to the visitors, and it is the value of a website’s content that drives the visitor to complete an action on a website.

How To Redesign Your Website? A Step By Step Strategy?

Each step mentioned here sheds the light on how effective web redesign services are done. So, ensure you implement them strategically.

Step 1: Create a Plan

Before getting into the website’s fresh appeal, it is vital to lay the foundation through a well-researched and validated strategy. Following their instincts is one of the biggest mistakes the brand makers make. One should neither develop a website based on personal preferences nor entrust any company without proper strategic design choices.

What should you do?

• Audit the website you are working on and its framework
• Identify what is wrong with the website at present.
• Create personas of your buyers.
• Understand the behaviors of your audiences.
• Think of the pain points, purchasing habits, and preferences of your site.

Step 2: Build a Framework For Your Website:

Once you have an all-clear and logical strategy prepared for your website design, it is time to create a sketch of how your site will be displayed. While doing this, make sure that you stick to the best of the practices.

This is the phase where experienced developers help you build a framework or a blueprint – however you call it to see how each web page will look.

The final step is to implement your newly-created strategy for every page by mapping which elements should go where – the photos, the content, conversion points, and videos.

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Step 3: Build the Website Efficiently:

Once laying the framework and implementing are done and approved, it’s time to bring your vision to life. This step involves applying proper images, content, and style guide to the design.

This is where the core of the work lies. The development team codes the design and transforms the framework into fully functioning pages. After the final step, you will see a site that would look as if you are ready to reach out.

Step 4: Prioritize Quality Over Anything:

Now that you are done with the newly built website having every web page functioning the way you want it to work – it is time to do some testing.

The developers can conduct the test, but to ensure that your website performs supremely, you need the help of an expert testing team that can help you test your website with advanced tools whether

• The website works fine in different browsers.
• There is no bug or problem.
• The Website’s Speed
• There are any human errors (mistakes, typos, etc.)
• Once the testing is done, it is time to “GO LIVE.”

Step 5: Launching The Newly Designed Website:

Though the “launch” phase sounds very amusing, it is equally stressful because what if things go wrong?

Happily, if you have prepared your website efficiently, tested it positively, and defined a clear plan for the launch, everything will be excellent.

Launching doesn’t just happen with a “press of a button.” There are lots of technical details which one needs to take care of. Therefore, it is an excellent strategy to have experienced developers on standby to execute any emergency adjustment.

Step 6: Take Care Of The Activities Post-Launch

After the website redesigning of your eCommerce site with a new design, it doesn’t mean that the process has come to an end; this is just the beginning.

So, you need to acquire a “post-launch plan,” which would include:

• Short-term actions: Consists of a plan to monitor and resolve prevailing errors.
• Mid-term actions: Directions as to how to maintain your website and keep it updated.
• Long-term actions: Includes a plan to perfect the website and expand the user interaction.

Why B2B Business Needs Website Redesigning

The relationship between b2b business and digital marketing is as close as a success and it is reflected in the top marketing objectives of any website such as:

• Increase in the sale leads
• Enhance one’s brand awareness
• Conversion of their leads into customers
• Boost in the website traffic

All of these objectives are either directly or indirectly, influenced by the company’s web design. However, it is amusing to see that building their brand becomes critical for B2B companies to reach targeted audiences.

Conclusion

In any case, eCommerce website redesigning is quite vital, as there are many reasons to redesign your eCommerce website. As we already mentioned in this article, experienced professional help is the best option to consider while redesigning. Top Premium Wp Rocket Plugins For boost your website speed and traffic with in a second download now Read here

E-Commerce websites have already attracted over a billion buyers around the world. It’s quite likely that yesterday’s consumer has just opened his or her store to sell stuff. Yes, the e-market is an immensely competitive place. If you want to attract a new audience and keep the old ones, consider planning an eCommerce step redesign. Contact our specialists to get an expert vision of your platform.