eCommerce websites need new modifications whenever they are not working effectively in the desired way. An eCommerce website redesign can prove to be a challenge.
A complete renovation is quite a job.
Therefore, startups like websites are quite high, though worth it, considering the returns. eCommerce Website redesign is a process wherein illustrations and graphics are improved.
To make the website more attractive and to increase an engaged audience. In order to achieve a better user experience, you can reach out to an affordable graphic designing service.
eCommerce website redesign isn’t cheap and after investing thousands in it, the idea of redesigning a website wouldn’t cross one’s mind so easily.
A complete eCommerce website redesigning is quite a work. Therefore, small startups like to stay away from such huge project plans, because the cost to redesign an eCommerce website is quite high, though worth it, considering the returns
However, there are some exceptions. When you know that some issues or errors on your website cannot be repaired without having website redesign services.
Then it deserves a ‘YES’ signal. But, the real question is what are these issues that require a website redesign?
So let’s discuss the reasons, to begin with, an effective website redesigning
How to Redesign a Website: Watch video carefully
Source video youtube Adrian Twarog
Why You Need To Redesign Your eCommerce Website
1. An Increased Bounce Rate
It happens a lot that the site visitors don’t shop at one eCommerce website for a long period, and there can be some reasons for that:
- Boring products on the web page,
- No regular changes on the website.
- Lack of new features on your eCommerce website.
- Lower discounts on your products.
- The webpage is not loading at a good speed properly.
Other reasons could be that it can take a long time for the web pages to load and show properly on certain displays. Website Redesigning helps in catering to all these problems while allowing it to become more responsive and functional.
2. Huge Decline In Sales
If your eCommerce website sales numbers are continuously going down with the services you provide or products you sell on your online marketing website, and even during your peak season, you are not able to attract new customers. Redesigning eCommerce website is what should first come to your mind.
A bad user interface and confusing CJM(Customer Journey Mapping) often become the most common determining factors in users choosing a different eCommerce service than yours, which could be a reason for the disappointing sales figures.
eCommerce website Redesign helps in making your site navigation easier for your visitors that helps them in choosing your website marketing services rather than anyone else’s.
3. Lack In The SEO Performance
If your website or its content is not friendly to Search Engine Optimization (SEO) techniques, then all your efforts have been useless till now.
You may know that a website’s ranking in the Search Engine Results Page (SERP) is a very important factor to drive organic traffic.
But what you don’t know is that if your website or its content lacks appropriate SEO techniques, then your website might not get any sort of rankings on the SERPs.
Additionally, if your website has not been renovated to rank top on Google’s SEO standards, your website will not be given a top ranking on the SERPs, and your company’s digital marketing efforts will go unnoticed.
Every eCommerce website offers a completely different degree of SEO that matches its market and targeted audience.
An eCommerce website redesign can help you fix that issue and let you further increase your reach on the online market.
4. Mobile-Friendliness
If you have an eCommerce website that is not responsive and mobile-friendly, you are surely missing out on a larger audience who might be interested in buying your products or avail of your services.
To ensure mobile responsiveness, compatibility, and friendliness, you will need an eCommerce website redesign that will help you optimize your website’s function.
Optimizing an eCommerce website and redesigning it for mobile devices will also decrease the need for the development of a dedicated mobile web application.
And as per Google’s announcement, to make the internet more mobile-friendly. They have started including mobile-first indexing to rank higher on SERPs. In this way, eCommerce website redesigning promotes mobile optimization and mobile-friendliness.
5. Outdated Design And Technology
An eCommerce website that lacks responsiveness definitely results in low conversion rates despite high traffic.
Only a responsive eCommerce website redesign can help you fix that.
Along with a website’s responsiveness, there are several other features that an outdated website design lacks and can ruin your online business in the following ways:
- Drop your eCommerce website sales
- Disrupt your buyers’ experience
- Mismatch with modern plugin requirements
- Content marketing strategy
Effective content marketing strategy is essential to drive sales in eCommerce.
An eCommerce website with quality content should provide relevant information via different means like text, images, and videos on every page.
The content of your eCommerce website share must not be impulsive.
Every part of your eCommerce website’s content should be well-planned priorly by expert content marketers.
Content marketing is often more extensive than one expects. To create powerful and effective content that drives conversion and generates leads, web design also plays a crucial role.
6. Low Conversion Rate
An eCommerce website that lacks responsiveness definitely results in low conversion rates despite high traffic.
Only a responsive eCommerce website redesign can help you fix that.
Along with a website’s responsiveness, there are several other features that an outdated website design lacks and can ruin your online business in the following ways:
- Drop your eCommerce website sales
- Disrupt your buyers’ experience
- Mismatch with modern plugin requirements
- Content marketing strategy
Effective content marketing strategy is essential to drive sales in eCommerce.
An eCommerce website with quality content should provide relevant information via different means like text, images, and videos on every page.
The content of your eCommerce website share must not be impulsive.
Every part of your eCommerce website’s content should be well-planned priorly by expert content marketers.
Content marketing is often more extensive than one expects, and to create powerful and effective content that drives conversion and generates leads, web design also plays a crucial role.
7. The Load Time
A major problem that all eCommerce websites face is that internet marketing users want a website to load quickly on every device irrespective of the network speed.
Internet users don’t want to stay on a website that takes forever to load. The speed of a website is a major factor in determining whether a website requires a redesign or not.
A survey conducted by Google also states that the bounce rate of a website is very much related to the load time of your website.
8. Marketing-Friendliness
If an eCommerce website redesign costs you beyond ease due to complete dependence on paid marketing. Then it’s time to shift to effective Search Engine Optimization (SEO tools) for more economical and guaranteed results.
But for that, you have to first make your eCommerce website appropriate for reaping the complete SEO benefits.
Few people think Search Engine Optimization is done post-development but in reality, it begins during website development. So, expecting full SEO benefits later is a little impractical.
However, an eCommerce website redesign comes with plenty of benefits for your website regarding the post-development SEO as well.
9. Security Issues Of Your Website
The number of cybercrimes on digital marketing agencies is growing globally.
Be it small and large, public or private. eCommerce websites are, especially among cybercriminals’ favorite targets.
In order to solve the increasing cyber threat and cyber crimes, you will need to provide bank-level security to your website.
For example, if your eCommerce website is not loading on HTTP. Then many site visitors may be put off from your eCommerce website because of the underlying security weaknesses.
Additionally, customers will be entering their payment gateway. And their personal details in your eCommerce website, which is why providing maximum top-notch security for your users is of the utmost importance.
Last Words…
eCommerce website redesign is a possible solution to all the problems mentioned above. Especially when you are dealing with several of.
So, to decrease your expenditure, we can do some cost-cutting. By modifying your current design or selecting the finest website designing packages.
There are sufficient themes available for eCommerce websites on the internet for you to explore and find new design ideas.
If you have a flexible budget and can consult professional web designers.
Then that is the best option for your eCommerce website or a digital business.
One comment on “Top 9 Reasons To Redesign eCommerce Website”
chandan Singh
We are very grateful to you for this information and we hope that you will continue to give us such information.