What Does The Term ‘Email Marketing Strategies’ Mean?
Signing in to our Email account, seeing tons of messages from different brands we might or might not know, and thinking why they are even sending me these random messages?
I’m sure you might have had these kinds of thoughts as well. So putting an end to those thoughts, here comes Email Marketing Strategies!
Email Marketing Definition:
It is a type of marketing done using Email, a digital marketing channel used to promote services or products through mails.
Email Marketing strategies help a brand reach out to a targeted audience, as it allows the brand to send emails to their current customers and potential customers. They could consider mail marketing in the future.
Email Marketing plays a crucial role in creating good relations amongst the customers and the brand, which helps in the awareness of that particular brand in the market and its image amongst their targeted audience.
Now we know what Email Marketing is. Now here the question arises.
Is there any need for Email Marketing strategies in today’s marketing scene?
In today’s era, where social media marketing completely rules our lives from Interpersonal relationships to intrapersonal relationships, We have started investing almost half of our day while browsing or scrolling on the Internet; everything is controlled by social media at present times, so why not marketing?
Email Marketing Strategies Outlook And Benefits
- Presently, Everyone after a certain age knows how to operate a mail account. So it is entirely accessible, even for small businesses or startups.
- And since it is maintained digitally, it is an environment-friendly way of marketing, Completely Paperless.
- Other channels of marketing, such as advertising, etc., could cost you a great deal. Therefore Mail Marketing is economical.
- It does not take much time to write an email and send it out to the recipient. Thus, it is fast and efficient.
- Email Marketing can be used to stay engaged with the audience. It helps the brand to keep the audience updated with their strategies.
- It is an active source for a brand to gain new customers/audiences.
Now that we know what the various benefits of Email Marketing are, let us know the types of Marketing Emails we have, because every kind of Email has its own goals and advantages, and they are:
- Welcome Emails
- Sponsorship Emails
- Transactional Emails
- Lead Nurturing
- Dedicated Emails
- Brand Story Emails
- Re-Engagement Emails
1. Welcome Email
The Welcome Email helps a brand in creating that “first impression” onto their targeted audience. A Mail provides a brief description of the particular brand and what the audience should expect from them.
Welcome Emails have a higher opening rate than a standard Email. It is also the first step in forming any marketing relationship for a brand with its potential customers; if done right, it could help a lot in its growth.
Since a Welcome Email is the first communication of the brand, it could also blow away their chance to settle themselves in the market if not done right.
Newsletters are the type of Emails required to aware the customers of recent news of events of the brands, their product announcement(if there is any), response to the feedbacks or requests.
The newsletter helps in maintaining ongoing communication with the customer, which could further help in maintaining a better relationship with the customer/ targeted audiences.
It also allows the brand to post various content, whether it is a new offer, an announcement of any upcoming event(if there is any), or any information concerning the brand.
Designing a newsletter for Email marketing could be a little complicated task in itself. Deciding the correct placement of appropriate images, texts, or any information or so.
If a Newsletter fails to hold the audience’s attention initially, that could be a failure since they won’t be interested after that.
3. Sponsorship Emails
Sponsorship Email is the only type of Email Marketing done to gain a new audience and grow as a brand.
Most of the time, Sponsorship Emailing causes you to pay to reach out in the marketing world.
Sponsorship Emailing helps the brand reach out to their specific targeted audience and helps define the reach of that particular target. Just like a brand that manufactures products
concerning newborn babies would like to target new parents specifically.
Since Sponsorship Emails are paid, plus brands do this type of Email marketing with customers/audiences, they have not earned as their subscribers yet, so the chances of facing a failure is a little high in this Marketing.
The brand is supposed to pay the vendors to sponsor their Emails, and some vendors might cost a hefty amount of money, so negotiation is also required, which does not work all the time, and this whole process could be very time-consuming.
4. Transactional Emails
The Emails you get after signing in to any particular website, be it Youtube, Skype, etc., or even after filling any university registration form which provides you the login details, are known as Transactional Emails.
The only type of Email which the audience looks forward to because it helps them in completing their actions.
The audience feels no harm in engaging themselves with this type of Email marketing, so one could take this chance to convey the aims of their particular brand to grow in the market.
Sometimes the user might feel like the process is a little complicated to achieve whatever they seek through Transactional Email Marketing. That might create such a barrier between them and the procedure they would want to discontinue or cancel altogether.
The brand needs to be a little careful if they want the audience to get interested in their marketing.
5. Lead Nurturing
Lead Nurturing is the type of Email Marketing that helps engage the targeted audience by offering them personalized and relevant information through an automated process at every stage of their buying journey from the brand.
Once you set it up, Emails are automatically sent out to the respective subscribers/ customers accordingly, as the new leads keep arriving.
It is safe to say that social media will be doing all the work required to nurture its leads.
This type of Email Marketing is targeted to the desired audience, and studies have shown that targeted and specific emails work better than marketing through mass mail communication.
Since Lead Nurturing Marketing is automated, as we all know by now, there are possibilities for marketers to often forget about it after its setup.
So, the brand must keep track of its work, whatever marketing the brand chooses to accommodate.
6. Dedicated Emails
Dedicated Emails, also called the ‘stand-alone emails,’ are the ones that contain information about only one offer or a single notice depending upon the context of the Email.
Remember how a Newsletter contains a variety of information. While a dedicated Mail focuses on a single piece of information of whatever the mail’s context is, it is effortless to create.
Unlike other types of Email Marketing, Dedicated Emails do not have a fixed schedule. Like a Newsletter could be released every week or maybe every month depending upon the circumstances,
A Lack of consistency is there when it comes to dedicated Email marketing; that is why it is a little challenging to track the progress with dedicated Email marketing.
7. Brand Story Emails
Storytelling could be a mighty instrument to get a brand’s point through the customers or gain a new audience/ subscribers, like sharing stories on how it was formed or the main reason behind the brand’s existence could be useful in persuading the audience’s interest.
Sharing their “behind the scenes” stories could help the brands gain loyal customers and activate an emotional response from the customer, helping capture more audience.
If a brand figures out its success story, it must not go all out and start spamming it in their customers’ mail inbox. Sending those desired Emails must be within a limit so that customers would not get annoyed by it and would consider reading them.
8. Re-engagement Emails
As the name suggests, A Re-engagement Email is the type of Email Marketing used to re-establish contacts with the clients/ customers who have been inactive and disinterested in your brand’s plans.
According to ‘active campaign,’ turning an inactive customer into a regular customer is five times cheaper than actually rooting for a brand new customer. So, if it’s done right, the brand can even regain the lost customers.
In case you don’t get your previous/ inactive subscribers back, you will most likely end up clearing your list of irregular subscribers.
If a contact has become inactive once before, it is okay to send them a re-engagement email earlier. Still, if the inactivity continues, there is no point in sending a re-engagement email again and again.
It is possible that the particular customer does not want to be contacted at all.
A Digest is a little similar to a newsletter, with having almost the same goals. It highlights the most famous pieces of specific content related to the brand or summaries of existing information.
You can automate your email marketing tasks with the help of various free email marketing tools. But we recommend ‘MailChimp‘ the most loving and easy-to-use email marketing tool. Now, level up your email marketing game and enjoy quality traffic on your website.
It helps the customers/ subscribers scan the Email quickly and then click on the parts which interest them.