Email Marketing refers to the marketing done through sending a commercial message to your subscriber or potential leads. They are the contacts who are subscribed to your automated email list. And they have permitted you to receive emails from your brand.
Email Marketing is a valuable way to inform your audience about your current discounts and offers, drive more sales, and build a loyal community of audience for your brand.
What is an email marketing strategy?: A brief introduction
An Email Marketing Strategy focuses on the set of procedures that a marketer must identify and follow to achieve email advertising goals. Planning a strategy or preparing a framework provides a sense of direction to the business. Furthermore, it gives a direct medium of communication with prospects and audiences for brand promotion.
It is cost-efficient, and conveniently the easiest strategy to gain leads for your brand.
Why strategize email marketing?
Most brands focus on Email Marketing because at least 90% of the audiences check their email daily. And Unlike any other social media platform, you own the list of your leads, and no one takes that away from you.
It is necessary to prepare an email marketing strategy because it offers an ROI(Return Of Investment) of approximately 4400%. And the fantastic part of it is that the average order value of a mail is around three times higher than that of social media. Almost 45% of consumers think that social media ads are annoying.
Step 1: Create an email address
Create a suitable email address for your brand’s name. Make sure you create a nice one great since it will be staying with your brand throughout your business life span.
Step 2: Finding ‘the type’ of email
There are various types of emails to choose from. The most popular ones being:
- Welcome Emails
- Sponsorship Emails
- Transactional Emails
- Lead Nurturing
- Dedicated Emails
- Brand Story Emails
- Re-Engagement Emails
Here’s how to write engaging emails for your business success.
Step 3: Know your Goals
Effective Marketing begins with some set goals to achieve. To run a successful email marketing campaign, it is important for you to know what goals you want to achieve through your business. Reasons a brand could initiate a successful email marketing campaign could be:
- To welcome new subscribers
- To boost viewers’ engagement
- Nurture the existing leads
- To segment your subscribers, so that it is easy for you to send targeted emails.
Step 4: Deciding a subject line
Now create a catchy yet informed subject line that could provide a hint of the body of your mail to the receiver. It plays a pivotal role in getting your consumer to click on your emails. Think of it as the title of a blog!
Ways to improving your subject lines could be:
- Telling your audience what they’ll be getting when they open their mails; no need to add humor or be witty unless that’s in your brand’s personality.
- Adding personalization and customizing it to look more appealing like including people’s names in the subject line.
- Avoiding those spam trigger words so your emails could make it to their inbox.
- Borrowing some high-converting email subject lines and modifying them for your own use.
Step 5: Deciding email design
Based on the type of email marketing you choose to go forward with, you need to carefully and strategically choose the design of your email campaign.
Crafting a perfect email that would engage your audience enough to open their mailbox is surely a task worth putting effort into.
Step 6: Strategizing content marketing using the ‘right words’
Try and craft to begin the content in such a way that gets your viewer hooked right away, only by reading the initial lines of your email.
Keep it short and simple! And add a touch of personalization. Studies have shown that personalized emails are more successful than those which are just.
Try to educate your viewers and segment your audience, as it will boost the through rate on emails by up to 50%
Yes! An image must be added for a visual treat but avoid adding images that have all the information of your respective mail.
Remember to use alt tags to describe your image with a fine description.
One can also include a poll, survey, GIF, Emojis, or video to keep the readers or viewers more engaged.
Step 7: Integrating call to action buttons
The Call-To-Action, in most cases, reflects the reaction of your reader.
The best of the CTAs are short and clear, one, in the beginning, one may be in the middle(if your content allows) and one after you’re done with your email content.
Step 8: Tracking
Once you are done sending your emails, test everything from design and layout to email marketing campaign, from subject lines to CTAs.
Keep monitoring your email analytics from your service provider. From opens, clicks to unsubscribed and forwards. This will help you in keeping a track of what is working in your favor and what is not.
Conclusion: The bottom line
Email Marketing is all about targeting and engaging your targeted audience. By all means, it is the most efficient way to gain long-lasting leads. Nowadays, there are various authorized email marketing tools in the market that help you craft your email creatively. And they keep updating their creativity game! The popular ones being HubSpot, MailChimp, BEEPro, Stripo, and Chamaeleon.