Why designer brand logos are so essential for a company’s or a brand’s growth? What steps are followed to create an effective logo for a brand?
Are you curious to know such things, then take the time to read this article:
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Logo Designing and Its Component
Custom logo design stands out businesses using creative text & brand images. Further, it consists of the following things, but it depends on the type of logo: a symbol or a brand mark and a logotype, along with a tag line.
Components Of Brand Logo Designs Are:
Let’s check out some worth identifying components-
1. Brand of a Company
Your brand’s logo frames the personality of your company so that customers can relate to your products or services. Thus, determine the following things about your brand:
- Is your brand for females or males?
- Then, modern or traditional?
- Youthful or mature?
- Then, expensive or economical? etc.
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2. Logo Style
If you want your brand gets recognized by everyone, then choose the logo style that suits your brand. Therefore, there are many logo styles to create a compelling logo that you will read later in this article.
3. Font
You can’t estimate the correct font choice in the logo designing process. Because it reflects your brand personality.
4. Color
Colors are used to evoke certain feelings or emotions attached to your brand. Here, the psychology of color in logo design plays a critical role.
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Types of Designer Brand Logos
There are main 9 logotypes that are used to build a strong brand identity in the logo design. But these logotypes are categorized into two groups: image or icon-based logos and name-based logos.
1. Image Or Icon-based Logos Marks
You can use these logotypes to send a message about the brand you are representing. Let’s further discuss its different types:
- Abstract log marks คือ
These logos also consist of a symbol. You can also use them to express something specific about your brand.
For instance, the Adidas logo, Pepsi logo, etc. ( From Black & White To Colored Logo Designs)
- Mascot logo png
Mascot logos use images of characters or people in the design. As well, these logos are memorable and are more compelling to kids.
For example, the logo of KFC, MailChimp, etc.
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Brandmark logo
These are also known as pictorial marks that consist of a graphic simple. Moreover, these logos are simple and clean-cut which makes them easy to remember.
For example, the logo of Apple, Twitter, etc.
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Dynamic marks logo
These are a new age or modern logo. If you want a unique and fresh logo for your company, then these are best.
For instance, MTV, Google, Nickelodeon logos, etc.
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Combination logo marks
As the name explains itself, these logos are made by combining words and images. But it allows you to create versatile logos.
To illustrate, the famous logos are PizzaHut, Puma, etc.
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Emblem in logos
These logos are traditional and oldest types of logos but still are in demand. For example, schools, organizations, etc., mostly prefer to have emblem logos.
The popular emblem logos are Starbucks, Stella Artois, BMW, etc.
2. Name-based Logo Maker
Images and icons are not used in name-based logo designs. They simply use a typeface and a color palette to write a company’s name.
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WeCodeFuture Logo
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- Wordmark logos simple
In these logos, the company name is written in a certain typeface. These logos only use powerful fonts to reflect your brand’s personality.
Namely, Coca-Cola, Uber, Subway, etc., are the popular wordmark logos.
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Letter mark meaning
Lettermark logos are also called monogram logos. These are typography-based logos that use the abbreviated initials of a company.
For example, The famous logos of HP, LG, IBM, etc.
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Useful Tips to Create Designer Brands Logos for Your Company
Follow the below essential logo designing tips to create a strong and effective logo for a company:
1. Determine Why You Need A Logo
The first thing you must know is the brand’s objective. Because it is the first thing that grabs your customer’s attention.
So, understand what you want to convey through your logo? What are your customer’s requirements? etc.
2. Understand What Is Your Brand All About
Next, know your brand personality as it will be the face of your company. And, it will give you a good idea of what is your brand concept.
Then, you can easily choose the logo design relevant to your business.
3. Lookout At Other Logo Designer’s Logo
It is a brainstorming session for logo designers. Think and search out the latest designs. You can also research the other designer’s designs for custom logo designs.
Moreover, take a look at designs on Google and Pinterest to take some ideas.
4. What Are Your Competitors Doing In the Market?
Before starting crafting a logo, it is good to properly research what your competitors are up to in the market.
For example, Which logo design they are using? Which is the trending logo design in the market? etc.
5. Design Your Logo With a Suitable Style
Now, choose the logo design style that fits your brand. There are many design styles like classic, retro, modern, quirky, etc.
So, pick the best one that is aesthetic for your brand.
6. Choose the Logotype As Per your Brand’s Requirements
As you earlier read the different types of logos, you can choose the one that best suits your brand personality.
7. Use Color If Needs
Colors have their own importance in the logo designing process Colors are used to evoke your emotions and feelings.
For example, pink color is associated with feminism, green color is associated with eco-friendly, etc.
Besides, for a better understanding of colors, read our article ” Logo color psychology in brand identity”.
8. Don’t Forget The Typography
Now, focus on selecting the suitable typeface and ensure that there is proper space between words and letters.
Further, it makes your design clear and in fact visually appealing to your readers.
9. Simple And Memorable Design
Ensure that your logo has a simple design instead of a complex design. So use simple colors, palettes, fonts, icons, etc. As a result, you will get a memorable logo design.
10. Get Feedback from Others
Once you create a logo, now show it to others to know their feedback. It is a good way to evaluate your logo design.
Additionally, it will help you to generate a unique and recognizable brand.
11. Scalable Design
Scalability is the most critical factor in designing a logo. So, make sure that your logo is scalable enough to any size without losing its original quality. Here, scalable means zoom out to any size.
12. Test Your Logo’s Adaptability
Last but not the least, test your logo design to ensure that it is adaptable in different mediums.
For example, social media, billboards, posters, hoardings, etc. Also, check its quality appearance on mobile and desktop, printing materials, etc.
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A Start to Finish Process to Create Designer Brands Logo
The process of logo design involves such logo design principles. Let’s know the steps:
Step 1: What is Your Brand’s Goal?
In the first phase of logo designing, understand the brand’s objective. For example, what kind of logo do you want for your company? What is its voice?
Is your brand classic or modern? etc. This phase is known as the client’s discovery phase.
Step 2: What Are Others Upto in the industry?
Now, do proper research on the industry because no trends stay for a long time. It changes over time.
For instance, What is the latest logo design in the industry? What is the latest logo technique in the market? etc. It is the Industry Discovery phase.
Step 3: Where are you Going to Use the Logo?
Next, make a list of where you are going to use this logo. This phase is the application discovery phase. Some logo application areas are:
- Website icons
- Banners
- Product packaging
- Social media profiles
- Business cards
- An email marketing campaign, etc.
Step 4: Your Ideas for Logo and Their Sketching
After framing the above things, the time is to develop a logo. So, first, think of design ideas as much as you can.
Then, draw the sketches of ideas that come to your mind. as a result, you will get good logo design concepts.
Step 5: Create Logo Using a Software
Next, choose 3 of your best sketches and digitalize them using design software. You can also experiment with colors and typography during the digitalization of vector drafts.
Step 6: Other Perspectives about your logo
Once you have your logo design, show it to your friends, colleagues, family, etc., and ask for their genuine reviews. Then, apply the suggestion that you think will be beneficial for you.
Step 7: Creating and Delivering Final Logo Files
Your logo is ready to deliver to your clients. But, before delivering, create the final file of the logo in suitable formats.
Below are some standard logo file formats are –
- Adobe Illustrator(AI)
- Editable PDF
- EPS
- SVG
- JPEG
- PNG
While the Best Logo File Formats Are –
- Dots Per Inch(DPI) used for print logo format.
- Pixels Per Inch(PPI) used for website logo format.
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Conclusion
On the whole, you can say that a logo is the face of a company, and creating a great logo needs your time, talent, and effort.
Hence, each thing in logo design like color, font, size, shapes, etc., has its own role. Therefore, you can’t neglect any of the components in designing designer brand logos for your company.
Making a logo is not easy, it can’t be created overnight. So, hire the best logo design company in Noida and climb another ladder of success.
Good Luck!💖
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