Your SEO knowledge is incomplete without knowing how to read and understand the data. Here from the data means, Google Analytics.
This article is going to explain to you complete knowledge of Google Analytics Basics.
So, you will get to read about the following headings in this blog:
Google Analytics is a free analytics tool or web analytics service that Google offers completely free for its users. The main purpose is to help the website’s owners to track and analyze visitors’ performance on their website.
In other words, the tools provide you with in-depth insight into your eCommerce site to measure its online performance.
For instance, you can know the following insights about your website by using this tool:
How much traffic your site is getting and from where?
What is the percentage of their engagement with your website?
How many of them are converting into your clients?
How much time they are spending their time on your website?
In short, it is used to track the website activities like traffic, traffic source, session duration, bounce rate, etc.
Further, it was launched in November 2005 but became ready to use in 2006 for the users.
Since 2006 Google analytics is providing you with the best analytics services. Moreover, you will get accurate results of web analytics from this tool.
Basic Terms that You Should Know Before Start Using Google Analytics
Here are a few terms that you will get to read when you will use Google Analytics:
Account: In your account dashboard, you will find every property. You can create multiple properties in one account or have multiple accounts for different properties
Property: It is any website or mobile app that you want to track.
Tracking ID: A tracking ID is a unique code that is added to your site Further, it is added to allow Google Analytics to track your website through this code.
Conversion: The number of your site visitors that converted into your customers or potential customers.
Channel/Traffic sources: Traffic source means where your traffic came from. Furthermore, it can be derived from referrals or links from other sites, search engines, social media, and emails.
Session duration: It is the time duration that visitors spend on your site.
Bounce rate: Bounce rate is the percentage of visitors who click your site, after viewing only a single page they leave it.
Event: It defines the specific visitor behavior. For example, when a user clicks on an ad, watches or stops a video, downloads a file, etc.
Landing page: It is your site’s first that page a visitor sees when opening your website.
Organic search: The traffic or visitors who come to your site from unpaid search results like a link on a search results page.
Segment: It allows you to filter your data into different segments or categories like the number of visitors, types of visitors, etc.
The types of reports you will get to read in this:
Acquisition: It tells you about the traffic from where it comes from. For example, from search engines, social media, email marketing campaigns, and links from other websites.
Further, all information about the site’s traffic, you will get in the acquisition tab.
Keywords: It gives you information about search words that visitors used to find your website on a search engine.
It is available in the Behavior tab, under Site Search.
Conversions: It will tell you about the visitors that are converting into newsletter subscribers, shoppers, and actual customers.
Furthermore, you will get under the Conversions tab, and further, choose a conversion type to view a report.
Lifetime value: It tracks the visitors throughout their lifetime, from their first visit to conversions, return visits, future purchases, and beyond.
So that you can easily know about visitors. for instance, what on your site turned these visitors into customers and what made them keep coming back.
Further, you can implement changes as per their needs. The lifetime value is found under the Audience tab.
Landing page: This report tracks the pages which are the most frequent landing pages. So you can find out where those visitors are coming from and what’s things on the top pages are attracting customers.
Read all this information under the landing page column.
Active users: This report tracks and gives information about the visitors that are active on the sites within a specific period. For example, the number of active users in the past week, 14 days, or months.
Also monitors the pages that the most active users are visiting. So that you can know about the unique thing on that page that is keeping them engaged.
Get the active users to report in the Audience tab under Active Users.
These all are the basics of Google Analytics.
To start using Google Analytics, you will need to create an account or Google account.
In case you have a Google account follow the following steps:
Go to google.com/analytics on your web browser.
Then, click on Create an Account button on the top right corner of the page. After clicking on the button, a login field appears in front of you.
Next, fill in the required information like the account’s username and password.
Finally, click on Sign In.
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In case, is you don’t have a Google account:
Click on Sign Up at the top right corner to create a new account with Google Analytics.
Further, if you created your Google account, a sign-up page for Google Analytics will open.
Then, click on the Sign-Up button. Now, you can start enjoying the service.
Now, select the preferred tracking destination and tracking method on the next page. So that you can get essential data about your visitors.
Next, set up the web property by entering the basic information of your website.
Further, you can control whom you want to share your Google Analytics data within Data Sharing Settings
Click on Get Tracking ID on the page bottom to finish setting up your account.
Finally, the Google terms and conditions page will pop up, click on I Accept after reading it carefully.
You will receive a tracking ID or tracking code. Next, you will have to correctly copy and paste to the page that you want to track.
Make sure that you place the tracking snippet before the header script.
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For tracking your website, you will need a <script> tracking code or analytic tracking code. After setting up your free Google Analytics account. Further, you have to embed the tracking code on every page that you wish to track. There are some following ways to do this:
- First, you can simply copy the code and paste it directly into your website template.
- Next, you can create a “analyticstracking.php” file with the code and add <?php include_once(“analyticstracking.php”) ?> after your template’s <body> tag.
- Last, you should check your web host, website builder, or blog platform for Google Analytics integration. For instance, you can use the best WordPress plugins that allow you to automatically add the tracking code to every page.
Some website builders have a specific page or field where you simply enter your tracking ID. Others — such as Blogger and Squarespace — require only your Google Analytics web property ID or account number, a string of numbers prefixed with the letters UA that identify your website.
Here are some features to read:
Monitor all the activities on your site or app as it happens.
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It tells about how users land on your site or app. Further, it helps in understanding the effectiveness of your marketing.
- User Acquisition
It tracks how the users visit your site or app through different paid and organic sources.
- Traffic Acquisition
It gives the report of the site’s traffic and engagement on the site or app through different paid and organic traffic sources.
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It tracks the things or content that are successful in keeping engaged the audience and converting them into permanent customers.
It explains in detail the user actions, system events, or errors.
It gives you information on how marketing channels are working together to drive more conversions.
Pages and Screen Report
It monitors the web pages and app screens with which users engage the most.
The monetization report of Google Analytics gives the report of revenue that your site or app generates whether it’s from eCommerce, subscriptions, or ads.
Analyze the revenue that generates from product purchase activity like average purchase revenue, average purchase revenue per user, etc.
- In-App Purchases
Gives insights about the highest-performing products and subscriptions that help in improving your app monetization.
- Publisher Ads
Tracks the ad revenue that your app generates using Google Analytics for Firebase SDK.
Data Freshness (Analytics 360 Only)
This gives you continuous intraday data via Analytics 360’s interface and the API. Data that it provides usually appear within an hour after collection, so you can make faster decisions.
Sub-Properties (Analytics 360 Only)
You can create separate views or categories of your data for different countries or product lines.
Roll-Up Reporting (Analytics 360 Only)
It gives a combined view of all data from your Analytics 360 properties. Through this, you can see global metrics, or create separate views of data across countries or product lines.
After successful installation of Google Analytics, follow the following steps to set up conversion goals:
Make a New Goal
Go to the Google Analytics dashboard, then click on All Website Data in the top-left corner.
A menu will pop up, select your website and choose the ‘ All Web Data’ option.
Then, select the conversions from the taskbar on the left, then select the Goals tab.
Now, you can create a new goal by clicking on the ‘Set Up Goals’.
At last, a goal page will pop up, click on the red +New Goal button.
Select Goal Set Up
Select the Custom radio button at the bottom of all options in Goal Setup.
Finally, click on the Continue button.
Now, you have to give a name for your goal and select the type. You can select Destination as a type.
Again, click on the continue button.
Fill Up the Goal Details
In the destination field, type or enter the URL for your Thank you page.
Further, you can also witch the value and funnel options.
Once you created a goal, Google Analytics will start recording the data.
Track Your Data
Go to Acquisition, then overview and select the new goal in the conversion dropdown menu.
You can now see your top channels(Traffic Sources) and also a graph of your sessions. Further, it will help you in knowing your conversions.
On the whole, the article is a complete guide on Google analytics for beginners. So if you are a thing of using this free Google tool, then you must read this article once before using it.
Here, you will learn how to create a Google Analytics account, how to set up it with the website, how to set up a new goal, and how this tool helps in tracking the essential data on your website.
What is the use of Google Analytics?
The Google tool is used for collecting data from the websites and apps that help in creating reports on insights into the website.
Is this tool free?
Yes, it is free of any cost.
What are the four levels of scope in Google Analytics?
The four levels of scope are product, hit, session, and user.
What are the examples of property in this tool?
A website, mobile application, etc, that has a unique tracking ID are examples of a property.