‘Digital Marketing Services!’
We all have been hearing or reading about this term a lot as of now. Some of us might know the A-Z of it, and some of us might be completely clueless.
This blog is for both!
Imagine having an amazing business idea that you know can blow out, but not having any sort of channel or medium to help you through!
Or have an existing business but without any revenue generation? Or having a small-scale business but no concrete ideas to expand its reach.
If your answer to any of these questions is a YES, then it’s time for you to go digital!
Digital Marketing is completely different from the traditional marketing that we’re accustomed to, for a really long time.
Let us further simplify the way digital marketing services could help an individual with a real-life example:
One of my acquaintances, Veronica, creates customizable accessories and earns an ample amount of revenue from them.
In the year 2019, the COVID-19 pandemic had hit all of us really hard. And more than anything, our businesses were all doomed because of it.
So, to cope up with the financial losses, Veronica decided to join hands with an online marketing agency.
They assisted her small-scale business to grow, sustain and elevate through various digital marketing services and techniques we’ll be discussing ahead.
In a matter of several months, her business got on Google SERPs(Search Engine Ranking Pages) with a vast reach of targeted audience.
Furthermore, her business started generating more leads and revenue, resulting in being a successful brand of its own.
Apart from Veronica, there are miscellaneous examples of people who have worked on their business to convert it into a brand.
We all have heard about Social media sites such as Facebook, Instagram, Twitter, Linkedin, TikTok, Pinterest, and many more. Search Engines such as Google, Bing, Yahoo, etc.
eCommerce platforms such as Amazon, eBay, Shopify amongst others were once just startup ideas.
Marketing your business digitally helps it in gaining more audience and increase its popularity among your targeted reach.
Now let’s get back to understanding how online marketing services help a business to grow!
Digital marketing is not constant and keeps evolving every now and then. So It becomes difficult for a business owner or an entrepreneur to keep track of all the latest trends in the market.
Web Marketing is a massive umbrella, under which, comes various techniques and tactics that helped veronica in setting up her eCommerce business successfully:
- Search Engine Optimization (SEO)
- Email Marketing
- PPC (Pay-per-click)
- SEM (Search Engine Marketing)
- SMM (Social Media Marketing)
- Content Marketing
- Influencer / Affiliate Marketing
- Video Marketing
1. Search Engine Optimization (SEO) Definition
We all know that gaining new customers requires marketing that can be done by any digital marketing agency. Appropriate SEO strategy assists you in gaining customers through ‘Right Marketing’.
Suppose you have posted an article or a blog on your website. Now the real deal is, how would you expand its reach to your customers? Or how to make people read your blog?
Although there are various ways to let Google know about your website, that might be a little hard on your pockets. But the most convenient and established way to do it is to improve your website’s SEO.
It involves including relevant keywords appropriately into your content which helps in optimizing your search engine.
So that whenever a user enters a keyword of their choice on the Google search bar, the SERP shows your article on the top of it. That is known as a featured snippet.
The keyword rankings on Google are solely based upon the Google Algorithms and Google Analytics. So you need to update yourself from the latest Google Algorithm updates.
— Barry Schwartz (@rustybrick) June 24, 2021
2. Email Marketing Services
Yesterday, I opened up my mailbox and saw tons of mails, and email digests from sites like Quora, Medium, Twitter, etc.
I bet it annoys everyone, just like it annoys me!
Your mailbox is flooded with emails from these brands you have signed up for, which is a way for them to promote their business.
It is a great form of marketing to reach your customers, interacting with them through your limited offers. Letting them know about your offers through their email newsletter.
Digital Marketing service providers prepare eye-catching emails to engage the audience. They have some unique email marketing tactics and tools to enable the visitor to become your subscriber.
3. Search Engine Marketing Share(SEM)
Search Engine Marketing is the most effective way to grow and expand your brand’s name. Both SEO and PPC come under this category. The game is to rank the relevant keyword and obtain traffic.
Whether it is paid traffic or organic traffic, the key is to drive traffic to a website.
One needs to make sure that the keyword that is used to rank, must be relevant to the topic of the content.
4. Pay-per-Click Advertising
Pay-per-click advertising helps in driving traffic to a website, by bidding on a specific keyword. Now you must be wondering why is it called pay-per-click?
Well, that is because you, as in the marketer, get paid every time one of your advertisements is clicked.
While through SEO, one earns the ranking. On the other hand, PPC obe buys the ranking. Pay Per Click adverts also include advertisements on Instagram, Facebook, Linkedin, Quora, and other social media channels.
5. Social Media Marketing Services
I don’t think there is a single person on this whole earth, who doesn’t know about Social Media.
We all have read numerous articles about the advantages and disadvantages of social media. Might as well have taken part in school debates on this topic as well!
Whilst in the digital marketing services zone, it is a complete win-win turn for marketers.
Moreover, it refers to marketing through social media, which encompasses the whole world as of now.
We all are aware of how fast social media trends go viral!
Therefore, the power that social media holds is unarguable. Social media channels such as Facebook, Instagram, Linkedin, and many more collect your site’s data about your account’s likes and engagement.
All this information enables your users to create targeted advertisements to appear on a selected news feed, depending on its demographic structure.
These ads are used to promote products, services. Similarly to attract users to like your social media page/account. Keeping them updated with your services.
6. Content Marketing Strategy
Content is the king!
Content is the king!
— Alpha Codes (@JoinAlphaCodes) June 20, 2021
I read this tagline in almost every blog or article I visit, to gain more information on content writing. Often end up wondering if it’s a little overrated? But the reality is that content is what makes your website different.
There are brands that literally provide the same products or services. But their content is what makes them differ from each other.
Writing high-quality content that manages to engage the visitors through the whole blog is always superior!
The factors that could make your content stand out from others are the inclusion of images, videos, gifs, infographics, etc.
7. Affiliate Marketing Program For Digital Success
Now if I say a brand’s name like Maybelline…I bet half of you would get a picture of the celebrity Gigi Hadid in mind.
That is because she is the brand ambassador of this brand. In simple words, Influencer marketing refers to the utilization of a popular public figure or an influencer to market a brand’s success.
Social Media platforms like Instagram, YouTube, Snapchat provide such opportunities to brands so that they can get the full reach.
In short, it is like a collaboration to raise awareness among the masses about the products or services of a brand.
8. Video Marketing Via Social Platforms
Nowadays, we see almost every other person binge-watch videos and consume a vast variety of content.
Channels such as YouTube, Instagram( Reels and IGTV), TikTok, Snapchat play an important role in digitally marketing a brand through videos.
Uploading tutorials on YouTube videos and creating IGTV on Instagram really helped Veronica in strengthening her brand position.
Business accounts on Instagram, YouTube, and on other various platforms could actually gain an audience due to their high reach.