One might wonder what precisely the difference between SEO services and technical SEO services is?
Search Engine Optimization, aka SEO, is the practice of tugging in the elements of your website to work best with search engines. It is a bit complex practice, with various moving parts and decades of institutional knowledge. So it should come as no surprise that there is a lot of hesitation surrounding different aspects of SEO and their types and definitions.
But in this blog, we are talking about technical SEO services!
So, What exactly is technical SEO? Technical SEO includes the backend website optimizations, like improving page speed, internal linking, or usability, that help the web crawlers and web users use and understand your website better. And It can lead to higher rankings in organic search results.
Auditing Your Website:
Auditing your website with technical SEO is a process that includes checking the technical aspects of your website’s Search Engine Optimization. Furthermore, it helps your website get a free health checkup to determine what shortcomings or drawbacks might need improvement.
Search Engine Results Page bots crawl the whole web to find pages and websites that might match the results you are looking for through those keywords you entered. These bots then check your pages for the difference in ranking factors before ranking your website in the SERPs( Search Engine Results Page).
Steps You Must Follow While Auditing Your Website?
Now that you know what exactly happens in a technical SEO audit and how Google sees the websites included in it, let’s look at how you can conduct a technical SEO audit.
Crawl Your Website
Every technical SEO audit starts with the crawling of one’s website. After that, you can use tools like SEMrush, Spyfu or Deep Crawl, and many more!
SEMrush’s On-Page SEO Checker provides you with successful recommendations to improve your website’s SEO strategies, backlinks, technical SEO, and quality of its content.
Also, The crawlers help you find issues and errors such as broken links, poor images, title and headline issues, and useless keywords. They can also help you identify plagiarized content, excess redirects, and unlinked pages.
Make sure to take a look at the Google Search Console to know your crawl budget. It essentially consists of the number of pages that Google has been crawling on your website pages and how frequently it is doing that activity.
Check your SEO score
Websites like SEO Site Checkup can give you what is called the SEO score of your website. It is essentially a score out of a hundred that depicts where you’re doing well and where your website is lagging. It also helps you analyze your website. The score it shows can help you figure out what you should be doing next while auditing your website.
Review your sitemap
Your website’s sitemap is vital. It informs the search engines about the website structuring and further helps them discover new pages of your website.
It is necessary to have a sitemap concerning auditing your website because it provides your website with a framework.
Make sure the sitemap is clean, precise up to date and last but not least, registered on Google console.
Check Internal Links:
Here are a few things to know about your internal linking during the technical SEO audit.
Make sure that the click depth of your website is as low as possible. No. 3 is Ideal. You can use WebSite Auditor, and one of the columns there will show you the click depth.
Broken links can make your crawl budget go to waste. In addition, they confuse visitors and are thus unhealthy for your website.
These are the pages unlinked to any page of your website and can be challenging for web search engines to find.
Test the speed of your site
Lack in the speed of your website would result in a lack of user engagement and, thus, could increase the bounce rate of your website.
If your website takes five seconds to load, the probability of bounce increases by ninety per cent.
Google is going to make a website’s speed into account soon while deciding its rankings. Thus it is essential to check your site speed and reduce it if it is high. You can also use Google Insights for this.
Check HTTPS Content
About seventy per cent of the results on the first page of Google search are all HTTPS. Therefore, you must look for common HTTPS issues in your technical SEO audit if your website is already using HTTPS.
Compare the site metrics through analytics
Tracking your progress is one of the most crucial steps while auditing your technical SEO. For this, the tracker code needs to be placed above the header of each web page of your website.
This needs to be taken care of while auditing your website with technical SEO.
After that, you can check the data against the results from the “site: domain name” results.
The number of pages needs to be similar in both these cases. If the number isn’t similar, it means that some pages are not accepting your crawl requests.
Google Analytics also helps you keep a check on your bounce rate. But, of course, you already know that you need this rate to be as low as possible.
Auditing your website with technical SEO is essential for the success of your Search Engine Optimization strategy. One must keep track of frequently testing all of the technical parameters for errors that can help you rectify them conveniently.
Make sure your website loads quickly and the internal linking is looking good. Broken or useless links and unwanted redirects must be removed.
A backlink audit could also help you figure out which parts of your website need to be pushed further in case of more precision. Also, you’ll be able to figure out the backlinks of your competitors. And that would be key to all your locks!
What, according to you, is the most critical factor for the success of your website’s technical SEO audit?
And what is that one factor you think one must never look down upon while auditing the technical SEO?
Let us know in the comments below, and don’t forget to share your valuable feedback with us! 🙂