Mobile-First Indexing is a technique to help a brand gain potential leads and conversions through smartphones. Let’s read how mobile optimization can increase your conversions in 2021?
What is Mobile Optimization?
As we all know, having flexibility in today’s world with special regards to the marketing services.
Consumers have increasingly started using their smartphones to access their preferred content or brands. This is why we see so many website owners and brands making an effort to convert their websites to mobile-friendly ones.
Mobile Optimization is the process that allows the visitor of your website to have an engaging and user-friendly experience through their smartphones.
This experience becomes more enriched when the website has been optimized for that specific device. As of now, Google has announced ‘mobile-first indexing’ being their top priority.
What is Meant by the Term Mobile-First Indexing:-
In March 2020, Google announced the mobile-first indexing for the whole web, in which they recommended using responsive web design for new websites.
And suggested not to use separate mobile URLs due to the issues and confusions they have experienced from the users as well as from the search engines over the years.
But that is only half of the question, the other half question involves making sure that the lead generation strategies you have are mobile-friendly too.
Mobile-first indexing means that a website’s mobile version becomes the point that Google includes in their index and the foundation for how they determine a website’s rankings.
If you witness a great amount of traffic to your website, that might be through the traffic from the Smartphone Googlebot, and the cache usually gets obtained in the mobile version of the page.
Importance of Mobile-First Index
The reason it is called “mobile-first” is that it prioritizes mobile index, rather than being a mobile-only index.
For instance, if a brand does not have a mobile-friendly version for its website, its desktop version can still be found in the index.
But the lack of providing a mobile-friendly experience to the user or its visitor could negatively impact the rankings of that website.
A site that provides a better mobile-friendly experience would potentially receive a higher boost in their rankings even for users on desktop.
How Does Mobile Optimization Affect Your SEO Rankings?
By now you probably know the importance of having a mobile-friendly website for your digital business, but do you know that having a mobile-friendly website affects your website’s SEO rankings as well?
Google has talked about a website being mobile-friendly for years now. They even have constantly made changes in their guidelines regarding a website’s mobile-friendliness.
We can see it through some of the major changes they have made from time to time:-
- Google has set a penalty for websites that provide a user with bad mobile experiences.
- Has also offered suggestions to fix their common mistakes within the format of that website.
- This impacted badly on the websites with a lack of efficient features for mobile-friendliness.
- Google’s Designation for Mobile-friendly websites. Google also declared a “mobile-friendly designation” in 2014.
- Which made the need to have responsive web designing more important than ever, to any business marketing strategy.
- This change was another indication of how much Google significantly values the high-quality mobile experience of a website.
- Mobile Usability Warnings by Google: In 2015, Google started sending mass notifications via mail to owners of websites that were not mobile-friendly.
- This is when every brand came to know how serious Google takes a website being mobile friendly and how great of a deal it actually is.
Mobile Page Load Speed
To get organic search ranks and generate strong leads, optimizing your website for mobile devices is the key. One must know that Google prioritizes a mobile page load speed as an important key while determining a website’s search ranking, which is crucial since 95% of organic traffic comes from Google itself.
Google even offers free online tools to help a brand evaluate the level of their website’s mobile-friendliness with tips to help in optimizing it further.
Mobile Optimization is not just for better rankings on Search Engine Result Pages(SERPs).
However, it also is important for capturing traffic from all over. Over time, more users have started accessing websites on their mobile phones.
As we all know more than half of all the web traffic comes from smartphones, a count that is growing every day. Just like how a desktop user of a website does not like to encounter slow websites.
In the same way, mobile users are most likely to navigate away and never return to the sites that are slow.
Reasons to Make Mobile Optimization a Priority:-
- Everyone is on Their Mobile These Days
Approximately 80% of all internet users access a website on their mobile phones. And that is a huge number of mobile traffic that can be converted into leads for a business.
- They Act Differently
Mobile users, as compared to desktop users, act differently. The reason behind it is that, even though they are limited on the data consumption, mobile users consume a lot of visual data such as videos, images, and gifs.Having different viewing habits and having a handy device that can be set according to the viewer’s preference helps a lot.
As we all discussed above, the penalties that Google has announced for websites that are not appropriately well being the mobile-friendly ones and why it is actually necessary.
These are the reasons why a brand must put effort into designing a website that can be accessed across all platforms and devices.
Although it is a difficult task, we make sure that our clients accomplish inbound success and strong rankings through various mediums such as phones, laptops, MacBooks, etc. Mobile-First Indexing has been made very crucial by Google as we have mentioned above.
Ways in Which Mobile Optimization Helps in Increasing Conversions
Easily Accessible CTA(Call To Action)
Suppose a visitor visits your website, and after going through all the product or services details, they want to make a purchase and now they are unable to find the CTA button because it’s somewhere up or might be floating down below.
Imagine losing such a close sales call. If your Call To Action button is not available when the visitor wants to make a purchase. You will miss out on the revenue big time.
Maximize the Site Speed
Thanks to the latest 4G, 5G technologies, we see a page loading completely in just 2-3 seconds. If a page takes more than that duration to load, then the visitor might consider skipping on to some other website
Due to the lack of patience that these fast internet speeds have developed into us. So always remember to optimize the speed of your website.
Redirects are when an individual clicks on a link and another tab with a different link pops up simultaneously. For a mobile site, it is recommended that a website provides a link that will take the visitor to the correct website.
Resize Your Visual Content Accordingly
Images account for merely 60% of a website’s weight. Large image sizes deliberately slow down a website’s speed.
Simplify the Navigation
Provide your customers with a comprehensive menu that highlights your key products or services.
Shorten the Path of a Purchase
More clicks to purchase does nothing but hurt your conversion rate. Make sure to make it easy for the visitor to avail of your services or products.
Lessen the Usage of Pop-ups
Pop-ups can be a very big interruption in providing a good user experience to your visitor. It can act as a hindrance between the user and your services.
Which can further frustrate the user and affect the overall conversion negatively.
Improve the Readability of Your Content
Users are impatient, especially when they are browsing a website on their mobile phones. Hence it becomes important to break your text into smaller and readable sections.
Use less Text And More Visuals
Instead of relying on just the content, try to include eye-catching visuals, infographics, and useful videos to draw the users in.
Utilize White Spaces
Use the white spaces accordingly, and do not just stuff the content into the web page. Try to increase the line spacing to hold the attention of the visitor and to make your content much more readable.
Shorten the Headlines on Your Website
Make sure not to exceed your headlines, more than seven words, due to the limited screen space of a mobile phone.
Execute Auto-Complete in the Search for Easy Accessibility
Help your users find what they are looking for without much effort. Make it as simple as possible for the users, just like Google, Amazon, etc.
Use Videos to Display Your Product
They say a picture is worth a thousand words, but a video is worth ten thousand words. Researches have shown that product videos can be very effective in improving a website’s conversion rate.
Guide Your Visitors Through the Website on the Mobile
Provide better online guidance to your visitors, especially in the case of an eCommerce website. Keeping your visitor within your reach helps in more sales, fewer returns, and happier customers, which is the ultimate goal of a business.
Create Mobile-Specific Campaigns for Your Brand
Mobile visitors have great potential to get converted into leads. So, if a website dedicates a campaign for mobile users, they might begin to take interest in that brand.
Characteristics of Mobile Friendly Website
Three out of every Five searches happen through a mobile phone. A mobile-friendly website looks for characteristics like:
- Responsive designing, Ease of use on a smartphone, and speed of the website.
- Mobile-First Indexing has become very important, now that mobile users make up 51% of the total internet users.
- A brand can no longer afford to ignore mobile optimization in this date and era.
Now that Google has started prioritizing mobile-friendly sites. It can be your best bet for your brand’s growth and to expand its reach.
Mobile-First Indexing will provide your website with greater conversions and will further help your brand grow and to reach out to visitors who could be your potential leads.
Mobile-First Indexing is even more helpful for small businesses. Whether they are looking to expand their brand or just want to gain more leads. Whether they are already an established name in the market or want to establish their name in the market.
Every Business, be it small-scale or large-scale, needs a way to grow its brand name. And in order to do that, having a mobile-responsive website really helps.
Mobile phones have become so common these days, that you would hardly see any person without carrying them. It also helps your brand awareness to climb up high. Furthermore, to increase the conversion rate.
Helping your brand reach its targeted audience. Mobile-First Indexing could work wonders for your brand. We ourselves spend hours browsing on our smartphones. And in all honesty, every other individual does it.
The amount of conversion that is missing from companies with mobile responsiveness is a little unbelievable. So the first thing your brand requires, to be successful, is to become mobile responsive in every aspect.
Mobile Optimization provides stability to your website and helps in growing your brand scale. Need help in optimizing your mobile-friendly site for conversion?
Contact WeCodeFuture for your help!