The last blog of Brand Identity defined the role of factors that makes a business a Brand. Also, we mentioned that logo color psychology is also vital in building brand identity. Therefore, in this article, let’s explore how color psychology impacts brand and consumer behavior towards a product.
For Easy Navigation:
Competitors & Their Logo Designs
Logo Designing & Color Psychology
Steps To Select Colors For Your Company Logo
Color Psychology Meaning
When the term psychology is added to a specific word, it denotes some logical meaning behind the word. Similarly, when you say Color Psychology, it means the psychological impact of colors on humans.
Color Psychology simply means how we respond to specific colors. For example, you immediately take action or give attention when you see some Danger or Stop sign colored red.
stop-signal in red
Let’s take one more basic example to which you will relate. When your mobile’s battery is very low, what color does it show? Red! This color makes us alert and attentive that we should take action now. Although a low battery is a major reason for charging your phone, the color read makes it more urgent.
Red Color Makes Us Alert
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Every Color Has Distinctive Psychology
You explore the psychology of the red color. Let’s move on to other colors with different meanings. Although, explore these vital tips for effective logo designing services.
1. Yellow
The color yellow is more eye-catchy than others. You must have noticed that mostly all automobiles have yellow-colored headlights. The reason being is that Yellow can be separated even if surrounded by other colors.
Yellow light example
Another example; have you seen the school buses? They are always Yellow because, during winters and rainy seasons, Yellow-colored buses are easily identified for students’ security purposes.
Credits: Mlive.com
There is one more fact about Yellow color; it is energetic, warm, and cheerful because it represents the Sun.
2. Orange
You might have seen TV ads where energy drinks use Orange color to boost the viewers’ attention. Here is one more example (Credits: GluconD Ad):
The logo color psychology of orange color relates to more of Kid-Friendliness (Nickelodeon’s Logo) and positivity. However, the color psychology behind orange color also varies according to the culture.
Additionally, most drinks are in Orange color because studies find orange color exciting and energetic. Therefore, you would see orange colors in Food & Beverages industry like Fanta, Maaza, Frooti, etc.
In the United States, prisoners wear orange color. Thus, it is treated as a negative symbol in a few scenarios in the USA.
Most sports teams use orange color in their dress code to an extent.
Credits: India.com
3. Green
Green is directly associated with nature. Although every color somehow belongs to mother nature, Green is widely accepted as a Nature’s Color. The green color is more associated with life, the environment, and mother nature. 
The logo color psychology with the Green color is more eco-friendly & peaceful. That is why you would see E-Vehicles having green-colored number plates. Additionally, it also relates to money.
For instance, you will find green colors in the wellness & outdoor industry. Animal Planet, WholeFoods Super Market.
Moreover, the color combination with Orange displays different meanings.
4. Blue
Blue color psychology in logo design often relates to security, reliability, and loyalty. As it represents the sky and the sea, people get vibes of trustworthiness.
You will find the blue-colored logo designs in the Finance businesses where companies try to build 100% transparency with their audience.
For some people, the blue color is mentally soothing. The calm vibes that this color has increases our productivity. Research shows that blue color is used in 75% of credit card logos and only 20% of fast-food logos.
5. Purple
Purple color psychology represents various meanings. For example, some perceive this color as regal (royal), some believe the purple color means wisdom and spirituality, and sometimes it is associated with mystery & magic.
Many brands use purple color in their brand logo and even fought for its trademark like Cadbury did for many decades.
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Companies With The Same Niches But Different Colors In Their Logo Designs:
1. You can see Naukri.Com & Hirect App having different colored logos. Although both companies are in the same industry, i.e., Recruitment! Similarly, Monster, TotalJobs, and Indeed have different colored logos.
2. Top & global social media companies have significant brand identities with various colors in their designs. Additionally, these are the top social media platforms with millions and billions of users. Instead, some have chosen completely different logo colors like Snapchat-Yellow, Instagram-Pink, Twitter, FB, & LinkedIn-Blue!
3. JBL & Boat; both companies are in the same industry, i.e., Audio. Yet, they have completely different logo color psychology according to their strategy. JBL follows an Orange color, whereas Boat has a Black-Red color combination.
4. Similarly, Starbucks & Café Coffee Day has the same industry i.e., CoffeHouse has different colors: Green & Red.
5. Lastly, you can also see Swiggy-Zomato and Amazon Prime-Netflix, serving similar services. Yet have completely different logo styles.
The following examples show that companies use various strategies and psychologies to build their brand identity. Moreover, being in the same niches with the same kind of customer base, brands use completely different colors in their professional logos.
Therefore, it becomes vital for you to explore what strategy you should follow to identify what colors fit you the best. The following sub-heading has the solutions you require.
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Logo Designing & Color Psychology
Companies use logo color psychology in their marketing strategies. You might not have noticed, but companies conduct productive research to select the color of their brand logos. In addition, every industry has a defined color in its logo; for example, financial businesses like Policy Bazar, LIC, & others have Blue colors in their logo. These are common traits of logo color psychology.
Before jumping into the process, you must ask these 2 questions for designing your company logo.
1. What meaning does each color represents?
Above mentioned points are preferable if you want to identify the logo color psychology. Although, there is no hard and fast rule to using mentioned color in your niches because every business functionality, process, and strategy differs. Therefore, choose them according to your aim.
2. Should my company logo design be in multiple colors or single-colored?
However, going for single or multiple colors can be challenging. Therefore, understand this with an example;
Single design logo color psychology like Starbucks, Apple, Nike, etc. boosts their impact on your audience.
Whereas, multiple logo colors like CNBC, Wipro, Google, etc., show their global diversity.
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Process To Select Brand Color (Color Palette) For Logo Design:
Practical tips for designing a professional logo that helps build your brand’s identity!
1. Identify Your Brand’s Core Value
It is the foremost step you must conduct. Once you acknowledge the aim & objective of your company, it becomes easier to work on the color part of logo designing.
2. Practically Examine The Psychology Behind Different Colors
The color combinations you select for your brand only get better when you understand the psychology of colors. It requires sound research, creative thinking, teamwork, and coordination.
Exception: There is no hard & fast rule to using colors mentioned in articles. Uniqueness & Relevancy will make your company brand logo differentiated.
3. Analyze Primary & Secondary Colors For Your Company
Primary Colors are Red, Yellow, & Blue. These are natural colors and are not formed by mixing any colors.
Secondary colors are colors formed by mixing two primary colors in equal amounts like Red+Yellow= Orange; Red+Blue= Purple.
4. Experiment & Come Up With As Many Colored Logo Designs Till You Get The Best One
Make and experiment with as many color combinations as you can, till you get that “amazing one”.
5. Always Open To Feedback
Being a team effort, ask your team, friends, or colleagues about the feedback for your designed logo. However, if you hire a logo designing agency in Noida, India, focus on giving input rather than waiting for the time they deliver the logo.
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Vital Conclusions For Logo Color Psychology
At last, you can conclude that the company logo design must be distinctive from others. Therefore, startups and companies hire the best logo designers. Only professionals have the skills to identify the style, tone, and color combination of logos for specific companies. Otherwise, anyone can draw anything and name it a “professional logo”.
In the following article, the basic principles of logo design are analyzed. Then, explore those principles and acknowledge why brand identity, logo color psychology, and these principles are vital for business owners to know.
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