Is(KPIs)Do you know what are the important KPIs to track in SEO for Business Growth? Why do you need to keep an eye on KPIs? If you don’t know, then read this article fully.
This article covers the following headings:
What are KPIs(Key Performance Indicators)?
12 Top Essential KPIs and Metrics to Track in SEO for Business Growth
- Conversion Rate
- Organic Traffic/Organic Sessions
- Customer Lifetime Value(CLV)
- Average Engagement Time
- Click-through Rate(CTR)
- Bounce Rate
- ROI
- Load Time
- Keywords Ranking/Search Ranking
- Domain Authority
- Total Number of Backlinks
- Organic Visibility
What are KPIs(Key Performance Indicators)?
As you know KPI stands for Key Performance Indicators, so you can also call them a success measuring system as they evaluate an organization’s success.
If you want to build a strong foundation for your business in the market, then you need to track these performance indicators from time to time.
With proper tracking of the key performance indicators, you can easily determine your company’s strategic, financial, and operational achievements.
Simply, a KPI is a goal, you are working for so that you can reach that goal. So KPI is an essential management tool that tells you whether whatever you are doing in your business is impactful or not. For example, your content, meta descriptions, keywords, etc., are up to the mark or not to achieve a good position in SERPs.
There are many indicators to measure the SEO performance in your business like conversion rate, organic traffic, CTR, Bounce rate, etc.
Let’s read in brief about the important KPIs to track SEO Performance.
12 Top Essential KPIs and Metrics to Track in SEO for Business Growth
KPIs do not show only the winning factors but also help you in determining where you are lacking. Therefore, you can improve the factors that need improvement to increase your sales and leads.
The number of KPIs is not determined because they are specific to each type of business. So you will hear different answers asking the KPIs of different organizations.
Thus, some main Key Performance Indicators you need to track in a Business are:
- Conversion Rate
Conversion rate is one of the vital KPIs to measure SEO performance or success in a business. Further, this indicator helps you to know how many a number of potential customers not just visited your site but also buy products or services from your eCommerce site.
2. Organic Traffic/Organic Sessions
Organic traffic is another important measuring factor that shows how much traffic coming from the search engines like Google, Yahoo, Bing, etc.
The traffic that comes from unpaid sources like search engines, is referred to as organic traffic. Additionally, you don’t have to pay any penny to bring organic traffic to your site.
3. Customer Lifetime Value(CLV)
Customer lifetime value (CLV) is one of the crucial stats that give you a customer experience program helping in acquiring new customers and retaining existing ones while maintaining profit margins.
CLV is expressed as a measurement of how valuable a customer is to your company, not just on a purchase-by-purchase basis but across the whole relationship.
4. Average Engagement Time
Average engagement time is the amount of time that a user remains engaged on your site. In other words, how long your site had focused in the user’s browser.
According to the data, the good average engagement times should be between 0:27-1:30, for an average of 46 seconds.
5. Click-through Rate(CTR)
Another one of the significant KPIs is the Click-through rate, is defined as the ratio of the number of clicks your site received to the number of times your site is shown.
6. Bounce Rate
Bounce rate is defined as the percentage of users that visit your site but only after viewing the first page leave your site.
Moreover, bounce rate is also an essential KPI to track SEO in the successful growth of the business.
7. ROI
Return on Investment (ROI) is a famous profitability metric. It evaluates how well an investment has performed. ROI is defined as a percentage and is calculated by dividing an investment’s net profit (or loss) by its initial cost.
8. Load Time
Page Load time is the amount of time that a website’s page takes to load. Furthermore, a good load time offers a great user experience whereas a low load time offers a poor user experience.
In addition to this, the ideal load time for a website should be about 2 to max 5 seconds. The longer the load time, the higher will be the bounce rate.
9. Keywords Ranking/Search Ranking
It is another essential indicator(KPIs) that tracks the specific keywords or search queries that the target website or web page ranks in SERPs(Search Engine Results Page).
The keyword ranking or search ranking is the position that your site got in Google for a specific search query.
You should also know the search volume/search visibility for each search term.
10. Domain Authority
Another important KPI is defined as th search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs).
This factor helps in determining your SEO success score.
11. Backlinks
It gives you the report of the total number of pages and domains that link back to your site.
Backlinks are considered a strong SEO KPI for an SEO strategy because they enhance your domain authority and as a result achieves a high search engine ranking.
12. Organic Visibility
Organic visibility or search visibility is another important metric that tells you about your organic ranking performance in brief. This factor helps in determining the online performance of your site in different domains.
In other words, how your website gets visible in the organic search results when search queries are entered into search engines.
Final Thoughts
Above are the important Key Performance Indicators(KPIs) to measure SEO success to know where your business stands in the market.
Therefore, tracking these indicators regularly is very crucial.
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