Do you want a ton of backlinks that actually work? Well, then! This is the apt blog you should be reading right now. As we have discussed in the previous blog, The importance of link building services and we found: ‘more is the quality and quantity of backlinks or referring domains, higher is your rank in SERPs, and more is your website’s traffic’.
As per Statista, “As of April 2021, google.com was ranked first among the domains with the most referring subnets worldwide. Facebook.com was ranked second place on the ranking of the most linked-to websites with 500,593 referring subnets”.
Below is a snippet showing you the complete stats. As we can see the most linked websites are the ones that are most popular as well.
That is why Statista says, “Search engines pull results based on the relevance of a certain web page. A web page’s relevance is tied directly to how many other reliable web pages include backlinks to their site. The crux of search engine optimization relies on strengthening these ties between the most sited and linked-to pages, fortifying the bonds, and making a certain page ever more connected and, as a result, more relevant”.
In this blog, we will discuss different strategies relating to link building and relevant relating details as well. So stay tuned to the end of this blog to learn the details.
What are link-building services?: A brief introduction
Link-building services are the services offered by link-building companies for building links for the target domain, that serves as a major ranking factor in SERPs. Before moving forward to the topic, we will discuss the link-building strategies that should be avoided at all costs. Those strategies are:
- Paid Guest posting: As mentioned in Google’s webmaster guidelines, paying for backlinks from other brands or websites is prohibited. Also, most of the websites that promote paid guest posting are shady in nature.
- Press releases: This is an old link-building tactic that doesn’t work anymore. Google announced lately that it doesn’t consider links from press releases.
- Private blog networks: Private blog networks worked before 2017 until Google cracked down on them. Now they work no more. If you are found backlinking to your website via PBNs, you will be de-indexed from SERPs. So, hate this strategy as much as Google does!
- Hiring freelancers: Hiring freelancers for building quality backlinks is just another way of losing money without getting any fruitful results.
What should be the link-building strategy?
Having discussed what to avoid while building links for your website, let’s now discuss the apt link-building strategy to stand out in the competitive market.
This is an age-old technique used by most websites that have lower domain authority (DA). These sites propose their bloggers, to write blog posts for third-party websites having high domain authority. It’s a time-eating process that involves, selecting high DA websites that accept guest posts like TechCrunch, Entrepreneur, etc. The second step includes pitching for a reciprocating business model between the two brands or websites.
The third step includes tasks as editorial-team talk etc. It takes too much time and is a lengthy process. Here, the rates may differ based on your pitching footprints.
Most websites charge a fixed price based on the domain authority of backlinks served to your website. Until and unless you’re paying for high authority backlinks, you are safe to go.
Helping a Reporter Out (HARO)
If your website provides relevant information relating to news or related sources, you can visit this website for getting backlinks in exchange for the information provided. The first step you take here is registering on their website for free. After registering you will get a quote of questions for which you have to find relevant information. If your information gets ranked your backlinks will get a green signal and are posted on the website.
Here the prices may range from free to $149/month. Here the major source of links is from legit websites. So, you don’t need to worry about getting penalized for black hat SEO practices.
Content marketing agencies
The agencies that produce content for your blog are called content marketing agencies. Here, you should focus on quality content regardless of the fact that it might cost you a higher price. This service may cost you anything from $1k/month to $20k/month based on your requirement. I will suggest only investing in quality blogs or articles for your website, as only these produce remarkable results.
This is totally a white hat strategy that won’t get penalized in the long run.
An SEO agency is the one that works for all your SEO requirements including link-building. The greater is the bond structure of your companies the more are the charges for link-building services. Some of the advantages and disadvantages of hiring an SEO agency for your SEO needs are:
- You will not have to look towards your SEO campaign as the agency you hired does the same for your website. On the other hand, most SEO agencies are just mediocre while talking about real results.
- Most SEO agencies strive hard to cope up with the money you pay them. On the other hand, most of the money is wasted in bringing the atmosphere for links building. And, therefore, only a percentage of your budget gets invested in link-building.
Blogger outreach services
In this employment of link-building strategy, an individual or company is approached to manually build links and provide referral traffic via blogger outreach. Here, you do not have to deal with the dirty work of reaching out to bloggers for backlinks to your website.
This can you anywhere from $200/month to $20k/month for quality backlinks to your site. Besides, this is a totally white hat strategy that works well, until and unless you don’t start spamming people.
How to run a successful link-building campaign?
In order to run a successful link-building campaign follow the below footprints as suggested by SEMrush.
- Set up/connect link-building tool
The first step towards running a successful link-building campaign is connecting your website to an SEO tool that building links.
- Review your list of approach
Decide your goals and decide the approach for the goals.
- Connect your email account and start sending pitches
Connect your email account and start pitching brands for reciprocating synergies between the two. In this way, you get a closer look at the current situation in the market.
- Do watch your new links
Keep an eye on new link attributes to your website. Lets’s see the complete action plan for backlink building!
Although link-building as per search engines algorithm has been a mystery for what to consider the most and what not to consider. On the other hand, one has to keep experimenting with newer concepts to bring out the most of link-building services. What do you think of the topic? Do comment for suggestions and feedback.