Decades ago, no one predicted that smartphones would generate revenue for the companies. A billion users choose their mobile over laptops and tablets to open a website to catch up on the latest news or shop online. Users have become more comfortable with mobile eCommerce. Therefore, it is important to develop the best eCommerce website.
However, if your eCommerce website is not optimized to ensure a user-friendly experience, the bounce rate will increase, and you will lose potential customers.
To become acquainted with the phrase “optimized for mobile” in eCommerce web development, we have listed down some of the best ways to help you enhance customer experience via smartphones:
1. Use a Simple and Mobile Responsive Template
The first and the biggest step in making your website mobile-friendly is to choose a simple theme. Smartphones have smaller screens than desktops, therefore working with simplicity in mind.
Not every image displayed on the desktop view needs to be included in the mobile view. The same can be said for icons.
In simple words, your website must be responsive. It should automatically optimize its appearance according to the device on which it is shown.
For instance, an image shown next to the text on a desktop can be seen at the top of the text on a smartphone.
With such a responsive design, your eCommerce web development team can make the website mobile-friendly without creating hurdles in the way customers access information.
2. Make Information Easier to Find!
Usually, people pull out their smartphones looking for a specific piece of information. Let’s say, an answer to the question on Quora, the address of a nearby restaurant on Google Map, or a customer service phone number on your website.
In such scenarios, they need to find information as quickly as possible and as conveniently as possible.
Suppose you are running a restaurant website and a user is searching for the latest prices of your menu deals. In this case, you must contemplate what information your mobile visitors are looking for when visiting your website.
Taking it into account, redesign your website. Alternatively, some users will be visiting your website by using your location. It would be smart to add the contact details at the bottom of your home page. Like WeCodeFuture does-
Also, consider the FAQs users look for. It might look like an abnormality to organize all the answers on the front page.
Nonetheless, be certain that they are easier to find and navigate on a smartphone.
3. Say Farewell to Pop-ups And Text-blocking Ads
Users are not big fans of pop-ups and text-blocking ads when opening a smartphone website. Pop-ups and ads can be extremely annoying!
Most of your visitors struggle to find the little X to minimize the pop-up. There is a high possibility that they will go to another website.
To avoid such unpleasant user experiences, ditch pop-ups and text-blocking ads.
However, if you consider them too important for building the relevance of your eCommerce website or to increase conversion of the website, either disable them for smartphone users or schedule them to pop up when the user has scrolled to the very bottom of the website.
4. Avoid Large Chunks of Texts
Not everything has to be speed-related. Large chunks of text displayed on your website might be unreadable to your mobile users.
Hence, make sure you break large paragraphs into smaller ones and optimize white space between each sentence to space out the text.
Additionally, you can utilize the strengths of images to make the text more engaging and keep the image file size optimized.
5. Become Acquainted with Mobile Menus
Standard website menus are not suitable for mobile sites. Therefore, consult your custom eCommerce web development personnel to prevent cluttering your mobile websites.
They will recommend using the mobile menu to hide all the items in a widget. Once a user decides to use it, tapping on the menu icon should be enough to reveal it.
The WordPress users in your eCommerce web development team will find it easier to build due to the free plugins available.
They will generate one in a matter of minutes. Hence, you can relax knowing that it will work in your favor, and the site menu will never be an issue. No matter where you open it.
Final Words
If you are starting an eCommerce business, you must not neglect the significance of mobile users. They will bring in the most business. However, making your eCommerce website mobile-friendly can be a great challenge.
Therefore, having the best eCommerce website development team by your side can be beneficial.
Leveraging their experience, they can give valuable and new suggestions and inspirations to make your website mobile responsive.
Consequently, it will escalate your website traffic, hiking to Mount Everest’s height, and improve customer experience.
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