Every business industry needs solutions that can drive revenues and build their brand awareness. Use of popups act like a performer notification in several industries like Ed-tech, Fashion has increased rapidly.
In this article, we are going to look at how your fashion eCommerce platform can take benefits from web push notifications.
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Fashion industry is one the fastest growing industries in the world. It is estimated to hit $673 billion valuation by year 2023.
Additionally, the fashion industry trends are very uncertain, therefore, you need to keep your online store updated with all new styles that comes in. So that you can inform your audience whenever an updates comes.
Using the best marketing technique will give you higher RoI. That is why experts recommend installing push notification service.
Moreover, when customers visit your platform, they should get options to select outfits as they want.
When you use push senders or performer notification to deliver specific messages to your targeted audience, they get to know your business better. Let’s have a look at some key benefits-
1. FOMO Create Conversion!
Fear of missing out, short for FOMO, is a psychological effect where people tends to compare their lifestyle with others.
When you send WP popups with discounts & coupons, people assume it as additional benefits and buy more of your services.
2. Builds Brand Awareness!
Do you know brand identity gets better with effective customer service?
Similarly, when you use push notifications and connect with them via “customer support” popups; your brand identity gets better.
3. You Can Connect With Engaging Readers!
People are interested in reading fashion blogs, they want to know what’s next in the fashion trends.
Therefore, if your site has blogs related to fashion sense on these memorable days, they will surely read those blogs.
Moreover, informing about such blogs through performer notification like newsletter signups becomes fruitful.
Thus, when you give them new ideas via fashion blogs, their engagement with your platform increases.
4. Use Seasonal Fashions Effectively!
Web push service is flexible to use, thus, when you update your eCommerce platform with latest, trendy, and seasonable brand clothes, you can simply inform the update to your audience.
For instance, you can use the “informational” popup notification to display the recent updates and upcoming clothing brand.
5. Show Them Why To Buy Your Products!
Direct popups give a clear-cut idea about your on-going offers.
Moreover, if you use customer testimonials in displaying their purchase experience, you increase their trust in your businesses.
For instance, using “Social Proofs” via FOMO performer notification, customer credibility increases.
You might have noticed many renowned fashion brands sending you push notifications about their latest stock or offer updates.
Myntra Web Push Notifications Service
The fashion industry giant Myntra also uses online FOMO marketing to persuade customers buy their products.
Amazon Push Notifications Service
The above picture shows popup notifications sent by amazon to its users. What do you think, is it not worth to send popups to your customers?
Productive strategies that you must use while marketing your fashion brand-
If You Are A Fashion Blogger
Looking into some trends of fashion blogging, it is crucial that you write engaging fashion content. If you need a service your can connect with BloggerBaker. It provides professional fashion blog writing services and all kinds of content writing solutions. Use these methods if you are a fashion blogger!
1. Show your visitors the real count of readers on your site!
2. Inform them that you have written a new blog with latest trends, tips and tricks!
3. Offer your daily readers some additional content through email collector push senders!
4. Let them rate your blogs and website content! Give them this feature-
If You Have Fashion E-Commerce Website
Comparing your online fashion platform with big giants like Myntra, Nike, etc. you make you feel demotivated. Instead, you need to analyze their strategies. Customer acquisition process, strategies they follow must be analyzed.
1. Analyze Purchase History Of Customers
First and foremost comes in the list is the purchase history of customers. If you successfully analyzed their purchase history, you can send better and relevant push (performer) notifications.
For instance, if you have an eCommerce store and your user has purchased men’s t-shirt. Then, sending them information or additional discounts over such products will persuade them purchase more products.
2. Make Urgency
Secondly, noone will wait if you tell them to wait for their chance. You need to create urgency using effective copywriting skills. Although, you need to connect with the best agencies such as WeCodeFuture for professional content writing services and BloggerBaker for effective copywriting services.
Example of professional content writing services for your fashion store!
1. Writing fashion blogs with latest updates.
2. “Tips and tricks” articles regarding recent google searches that your audience makes.
3. “How-To’s” to let readers update themselves about recent updates in the fashion industry.
Adopt lead magnet strategies to convert them into your customers!
A lead magnet is content that educates, attracts, engages audience to take action in favor of your business. The content can be in any form (e-books, video content, whitepaper, podcasts, etc.)
Therefore, using email marketing strategies (newsletter campaigns), lead generation strategies (organic SEO services or paid marketing) are productive.
WordPress popup notification plugin helps you with your lead magnet strategies. It helps in getting you quality leads for your business which you can pitch in further marketing strategies.
For copywriting service example; you can check out the Aquib Enterprises case study.
3. Catchy Visuals
Use of push notification tool carries a term called “rich push notification” where attractive visuals (images) are used to grab eyeballs.
You might have seen various image ads on websites like-
Such a rich performer notification helps grab audience attention!
4. Always Prefer Call-to-actions
In every FOMO notification popup, always include a CTA button so that audience can reach out to the desired page. It helps in improving your Google indexing and ranking.I cannot use push notifications for my fashion website because I'm not launching any new product. Click To Tweet
The mentioned quote is very common to many marketers as they believe WordPress notifications are only for product launches. However, you can use them in service based business or in any eCommerce platform. Here are some more myths that people believe-
1. Web push notifications are expensive
Small B2B businesses think notification makers are expensive and will put extra burden on their pocket. However, they are unaware that many agencies provide such software for 30-days of free trial. Also, their fees is affordable.
Checkout push notification package plans, right here!
2. Popups are only informational
You can use web performer notification for any purpose, be it promotional, educational, informational, or direct.
3. WordPress notification plugin needs no prior planning for sending notifications
It is true that notification plugin improves business growth but it requires time, strategies, and constant efforts. So, you need to examine market, customer, competition, etc to make FOMO plugin productive.
4. CTRs increases & bounce rate reduces quickly
Audience do engage with your platform but it requires time. As marketing takes time and patience and so does people.
Conclusion about performer notification plugin
In the fashion industry, your customers are ready to spend money but it is upto you how you persuade them. People want to look good and have trendy outfits but they need someone to update them about what’s in trend. You need a complete digital marketing and ecommerce website development agency which can get you a platform that ranks, attracts, & sells!
Moreover, the performer notification developed by professionals is sufficient in making your internet marketing strategies more productive. Are you ready to get your business what it is worth for?