I’ve heard many marketers and amateurs say that technical SEO is used as a synonym for on-page SEO. But does it?
If you are one of them, then you are highly mistaken!
The process of optimizing your whole website to help search engines such as Google find, crawl, understand, and index your pages is known as technical SEO.
While On-page SEO is done at an individual web page commonly.
The sole purpose to implement technical SEO into a website is to be found and move up in the rankings.
On-page, off-page, and technical SEO are the three main divisions of Search Engine Optimization.
Content and HTML tags make up on-page.
Back-links make up the majority of off-page.
Whereas technical SEO is concerned with your website’s complete accessibility.
To incorporate technical SEO within, and to run sites’ health checkups, developers perform audits on websites that are not showing results.
Technical SEO is a part of Search Engine Optimization that helps in ensuring a website fits the technical standards of current search engines with the purpose of improving organic ranks.
Furthermore, there are various factors that determine the success of technical SEO in a website:
- Have an XML sitemap in place for the whole website
- Integration of robots.txt file
- Implementation of HTTPS redirects
- Mobile responsiveness of a website
- Its permalink structure
- And many more which you’ll know by the end of this blog!
And for those who don’t know…A robots.txt file instructs search engines on where they may and cannot go on your website.
It primarily lists all of the stuff you want to keep out of search engines like Google. You can also instruct some search engines (but not Google) on how to crawl permitted information.
What Is Crawling? Can I Do Something To Crawl My Website Faster?
How Does Google Crawling Work For Technical SEO?
Crawling starts with a list of website URLs from previous crawls and sitemaps that are provided by the owner of a website to Google.
When Google’s site crawlers visit these websites, they leverage the links on those websites to find other pages.
The software prioritizes new sites, modifications rather than old sites, and dead links.
Computer programs choose which sites to crawl, how frequently to crawl each site, and how many pages to recover from each site.
A Good technical SEO comprises of these three elements:
- Crawl ability
- Performance and
- Indexing of a website
Now these three elements depend on a lot of factors if we look at the crawlability of a website, it majorly depends upon:
- The JavaScript
- Proper links
- Efficient Site structure
- Appropriate Redirects
- And Server Errors
When we come to Performance, these are the factors that determine a good performance of a website:
- Speed of the website
- Code Bloat
- Accelerated Mobile Pages (aka AMP)
- Responsive Designing of the web-page
- Lastly, Indexation depends upon
- Efficient Internal linking
- Good Sitemaps
- Non- plagiarized content
- Checking the Log files
- And many more!
Technical SEO could be a little complicated and complex at times, but no worries! I’ve got your back!
How Do One Improve Technical SEO?
To improve the Search Engine Optimization of your website in a technical manner, make sure your website is not missing pointers such as:
- An appropriate XML(Extensible Markup Language) sitemap for your website
- Unique content
- Uninstalled SSL (Secure Sockets Layer)
- Not utilizing structured data mark-ups
- Lack of international content
- Inappropriate robots.txt files
- Presence of broken links
- Usage of Broken pages
- Using broken images and not using alt tags
- Missing Title Tags
- Multiple usages of H1 tags
- Make sure your website is up on Google Search Console
Google has specified and defined their expectations about your website’s Core Web Vitals, which are a set of measurements that strive to set the bar for page load performance excellence.
The most essential of these are the most contentful paint, the first input delay, and the cumulative layout shift.
Users expect your website to load in less than three seconds, in addition to pleasing Google. The longer it takes for a page to load, the less likely users are to return.
Tools For Technical SEO Audit
There are numerous technical SEO tools available for agencies.
From finding issues with site speed to crawling and indexing, having the correct tools in your arsenal is essential for recognizing any technical issues that may be affecting organic search performance.
Although there are various SEO tools used to do a technical SEO audit, there is a tool named Google Analytics that is a complete package!
Google Analytics is widely used, but few people understand how to use it to boost SEO.
This comes as no surprise. Although Google Analytics is a powerful tool, obtaining important and helpful insights can be difficult, especially for novices.
However, this does not have to be the case every time. All you need to know is what data to look at, how to analyze it, and then act.
Furthermore, in this article, I’ll go through some practical ways to use Google Analytics to increase SEO, as well as some typical pitfalls to avoid.
Let’s Get To Know Google Analytics
Okay, now when you start measuring and log into your Google Analytics account, you’ll see a dashboard that says “home”.
Then below that option, you’ll see the option of customization.
The show starts after that when you go to the “reports” section.
That section includes options like “Real-Time”, “Audience”, “Acquisition”, “Behaviour”, and “Conversions”.
Reports also display two types of data: ‘dimensions and metrics’.
Dimensions are data properties, while metrics are quantitative data items connected with that dimension.
You can also add the name of your targeted country in a section. The metrics for each landing page (main dimension) are now broken down by nation (secondary dimension). For instance, if we see that 8,274 UK users began their session on the site.
But, you may be wondering, what if you only want to see a subset of data, such as organic traffic from the United Kingdom?
This leads us to segments and filters.
Segments allow you to view data for only a subset of users or sessions across multiple reports.
Okay, let’s move past the functionality of this tool because it’ll get very much technical if I dive deeper.
Some Ways To Use Google Analytics To Track And Improve Technical SEO
Utilizing Google Analytics helps you:
- Find low-hanging chances to increase traffic/revenue.
- Find high-converting web pages and work on improving their SEO.
- Enhance landing pages that boost conversions.
- Track internal site search yields keyword opportunities.
- Track organic traffic drops and increases automatically.
- Set up 404-page notifications and monitoring.
- Annotations can be used to identify problems and modifications.
Google Analytics is an excellent servant but a little terrible master.
There are things that could lead to poor business and marketing decisions while using this technical SEO tool. For instance, making mistakes in setup, looking at the wrong data misinterpreting what you see in reports, and many more!
I’d like to point out a few mistakes that one MUST avoid while using the Google Analytics tool for an SEO audit:
- Google Analytics tracking has been set up incorrectly.
- Insights gathered from negligible samples
- Without a reason, obsessively gazing at data
- Tracking for the sake of tracking is a waste of time.
- Not understanding what the data means and not examining granular data
- Ignoring difficulties with Google Analytics sample
- Ad blockers aren’t taken into account.
Parting Words
At last, I’d like to tell you that investing valuable time in getting your site’s technical SEO perfect is a necessity for any business or brand owner. As the rewards surpass the initial difficulty that they may have while comprehending its concepts and implementing its strategies.
On the plus side, once done correctly, you won’t have to worry about it again, save for the odd site health audit.
Creating simple content for your site is one thing; however, creating content that is relevant to the user, authoritative, and appears in desired search results for your keyword set requires some effort and technical prowess is another.
Marketers are often hesitant to make the little changes that add relevance to content because they don’t know-how.
Let’s have a last time revision on how technical SEO upgrades are critical and can have an impact on:
- Crawling by search engines,
- Indexation,
- The user interface,
- Search engine visibility and ranking
- Page loading speed and time,
Plus a whole lot more we just discussed above!
As we all know, one of the most difficult aspects of SEO is demonstrating its worth and making data-driven decisions.
It requires more effort than any other tactic. For instance, search ads, where you can quickly track and control everything.
Thus, It’s easy to say that technical SEO has a large impact on how well your site performs in the search engine rankings.
The best outcomes can only be obtained by taking all of these factors into account and regularly monitoring the modifications that have been made.
Google’s algorithms are continuously changing, so you must adjust your technical SEO efforts to match the search engine’s current needs. Technical SEO is a broad subject that demands constant attention and consistency.
What are your thoughts on the current technical SEO trends and services?
Read this Article It improve your ranking within a month
How Can I make Google crawl My Website faster?
Steps You Must Follow While Auditing Your Website?
Reasons Why Your Website Needs An SEO Audit Services
How Does Google Crawling Work For Technical SEO?
Proof That SEO AUDIT SERVICES Is Exactly What You Are Looking For
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