What Is Meant By SEO Competitor Analysis?
SEO competitor analysis, also known as competitive analysis, works as a powerful research strategy to help your website rank higher and obtain more traffic.
It refers to the practice of doing a complete analysis of your competitor’s website to know the strengths and weaknesses your website has.
As well as earn more conversions through uncovering SEO opportunities one may not get otherwise. SEO competitor analysis helps in doing competitive research to form a clear and realistic SEO strategy. Know top SEO trends for 2021!
Search Engine Optimization helps us understand how to maintain a healthy balance between the potential customers, the balance between search volume, domain authority, brand authority, and budget.
A competitive analysis of your website lets you analyze your business as a brand stands in the market.
It acts as a roadmap to the journey of your digital success. That further helps you in understanding more possible ways to get better rankings. Let you analyze the factors that could make you dominate the featured snippets of the related search.
A complete and wholesome SEO competitor analysis provides you with an opportunity to look at what your competitors have been doing closely. Most of the time, our competitors are ranking for the keywords we did extensive research upon.
An efficient SEO strategy to analyze a competitor could help you in that area as well.
SEO competitor analysis, in simple words, lets you:
- Learn what works for your website and what does not in the industry you are working in.
- Find the weaknesses of your competitors and capitalize on them.
- As well as find the strengths of your competitors and take inspiration from them.
- Understand the difficulty in outperforming your competitors in the Search Engine Results Page is likely to be.
- Know and analyze your most significant competitors.
- Rank higher, spend less and claim the highest ROI.
Why Is SEO Competitor Analysis Critical?
With SEO competitor analysis, we get to look at the overall market area, the place where we stand as a brand, analyze our competitors, and search for complicated and relevant keywords.
Even if a website is ranking at the top of the search result with all its essential and relevant keywords, efficient content, and top-notch SEO, there will always be another site that would be trying to take over its rankings and capitalizing it on its own site’s weaknesses.
Well, an SEO competitor analysis and keyword research go hand in hand.
How? Let us explain!
- The first step towards an effective SEO competitive analysis is to conduct thorough keyword research. Once you know the keywords your competitors are working upon, you will get the idea to utilize them realistically.
- The second step is to analyze your competitors and track every little move they make to rank on the SERPs. It includes some critical steps, such as downloading their backlinks. And as per Google’s new announcements, You must avoid non-related links from the websites of competitors you are analyzing. It can cause severe damage to your websites in long-term SEO. Furthermore, analyzing the topical authority of their website. And lastly, to determine the industry averages, your competitors are making.
Related: Backlink Analysis: How To Do It The Right Way?
- After that, you could conduct a Social Media and content audit of your competitors’ websites. So that you know what kind of approach they are sharing through their content. And how they are maintaining their social media profiles.
- Ultimately determine the factors that act as a barrier to your entry into the online market.
Why You Need SEO Competitive Analysis Services?
SEO competitive analysis can be successfully used as a roadmap to improve a website’s search rankings and user experience for the visitors of that specific website. It allows you to keep track of what your competitors are doing, which is superior to your work, and it keeps you updated with what your competitors are up to.
Also, it helps you discover aspects where you lack as compared to your competitors. Such as they might be doing better in the search results area, or they might be dominating all the Search Engine Results Page, or maybe with having an immense number of pages on display.
Dominating featured snippets is also considered one of the essential factors to obtain potential traffic. So, even if your website is ranking number one with your most relevant keywords, you still might be missing out on a lot.
Know, how to do competitor research using MOZ?
Analyzing your SEO competitors helps and encourages you to have healthy competition with your contemporaries. With effective SEO, you want to rank higher, with less expenditure, and claim a higher Rate Of Interest.
The only way to achieve higher ROI is to analyze where you stand in relation to your competitors. When one thoroughly analyzes these factors, only when one can find opportunities to grow your organic traffic through relevant keywords.
You will be able to answer questions, for instance, What resources can you use to make progress? What is the reason your competitor outranks you? And How can you improve your brand’s current situation? Or What measures can you take to gain more visitors to your website?
Having competition in the market is healthy. It keeps you motivated to focus on the way you could improve and forces you to be a better version of yourself.
In this SEO Competitor analysis guide, we’ll run through these 8 easy steps that will help you identify your top competitors, discover why they’re outranking you, and explore what you can do about it.
So make sure to combine these tips with your favorite competitor research tools. There are various channels through which we can do a competitor analysis for SEO:
- Keyword Gap Analysis
- Top Content Analysis
- Link Gap Analysis
- Google SERP Analysis
Steps Involved in Efficient SEO Competitive Analysis Services
First of all, we should understand: “What is a keyword?” A keyword is a locus of discussion, where the topic circles around. We can understand from the term as well: ‘Key’ and ‘Word’. Now let us understand the steps that should be taken in SEO competitive analysis.
STEP1: On-page SEO competitive analysis
This includes the following steps:
- Keyword Research: The keyword taken into consideration is researched for its volume and keyword difficulty.
- Keyword analysis: The keyword is further analyzed for its difficulty to rank on the SERPs.
- Internal link structure analysis: The on-page link structure is checked for its validity and structure.
STEP2: Off-page SEO competitive analysis
This process includes the following important steps:
- Competitor’s backlink analysis: How many backlinks my competitor has got?
- Link attribute analysis: Whether it’s do-follow, or it’s no-follow.
- Categories of referring domains
- Top anchors, etc.
STEP3: Examine the Site Structure
Site Structure helps in showing important pages of the website to Google, which furthermore helps us determine which articles will rank the highest on the search engines.
STEP4: Learn About the Social Media Management
Social Media is the most important factor in today’s era to expand your brand, besides having a fully efficient Website. Having social media accounts of your brand helps you expand it exceptionally.
STEP5: Try to track the Ad expense of the competitors
You may find monitoring your competitors’ Google Ad campaigns, their promoted campaigns,s and analyzing their paid posts helpful. In order to know their strategies a little more closely.
Here’s a graphical representation of how to analyze your competitor in just 5 easy steps!
The Idea Behind SEO Competitor Analysis
You’re mistaken if you think that an SEO competitor analysis is used to create awareness of who else is in the same market.
It can help identify some unexpected competitors, but you will undoubtedly be aware of top brands in your niche as a competitive site owner.
SEO competitive analysis instead aims to help you achieve your SEO goals by leveraging the information you can learn from competing sites, such as:
- How to improve your link profile?
- Top keywords your competitors are targeting.
- Which digital marketing strategies should you focus on?
- A better understanding of what does and does not work in your niche.
- Finding and capitalizing on competitor’s weaknesses.
As with anything SEO-related, this analysis will take time and effort. Luckily, the process can be significantly streamlined with the help of a few SEO competitive analysis tools.
Why competitor keyword analysis is important?
To succeed in a competition you need to understand the specialties and loopholes of your competitor. Don’t you agree? Keeping this concept in mind, we analyze competitor’s keywords.
To rank in SERPs, you need not only a definitive keyword strategy but also a strategy that finds out the loopholes in a website. It’s all about knowing the possible ways through which the competitor is using keywords to rank in SERPs.
Analyzing your competitor’s keywords gives you knowledge of keywords that have high ROI (Return On Investment) and are performing well in SERPs. Thus you get an idea of what to focus upon to succeed in SERP (Search Engine Result Pages) rankings.
Acknowledging your competitors: How to do it?
Acknowledging your competitors is the hard part. As it depends on your ultimate SEO goals. Before outranking the competitor you have to know each and every perspective of the competitor’s website.
It is strongly advised to determine the difference between ‘top performers’ and ‘your competitors’ for the particular keyword. While it’s total foolishness to target the top performers, it’s very important to recognize the actual competitors.
Finding competitor’s keywords: What is more important and how?
Using tools as Ubersuggets, SEMrush, one can easily find the competitor’s keywords. Let me guide you through the process of finding competitors’ keywords.
The steps are:
- Login into SEMrush.
- Find and click on the Competitive Research icon on the left sidebar.
- Enter the competitor’s domain and press enter.
That’s it. You’re done. Now the tool will tell you the details you would need in a minute or two.
Here the most important part is finding the common keywords that your competitor is ranking for. Enter the competitive keyword in the search box and press enter. You will find the details of the competitor and his/her performance in SERPs.
The below snippet shows a look at the dashboard while doing competitor’s keywords analysis.
How to cluster highly competitive keywords for customized benefits?
Sometimes, high-competition keywords such as “hotels near me”, “restaurants near me”, “coffee shop near me” are too difficult to rank for. Therefore, on-page and off-page SEO strategies won’t help in this scenario.
You would ask, “What should be done then to resolve the problem?”. The answer is clustering such keywords to narrow your focus keywords. This will provide you unique options to deal with. For example, “coffee shop in Boston”, or “restaurants in Chicago” can be called clustering highly competitive keywords.
In this way, you can focus on gaining ranks in highly competitive scenarios.
How to analyze paid keywords?
Paid keywords can be analyzed through Google Keywords Planner. This is one most important step that is ignored by most companies while doing competitor analysis. It’s dangerous to follow the steps of your competitor here. Unless you have lots of money to spend for paid promotion on such keywords, you shouldn’t rush the process.
My suggestion would be an organic-based approach towards such keywords. As the organic approach is considered over paid approach.
Competitor Analysis with Affordable SEO services
SEO competitor analysis helps successfully in answering queries, such as:
- Who are my SEO competitors?
- What are the relevant keywords I should target?
- What topics would help in more visits?
- Where can I get the links from?
- What do I need to do to beat my competitors?
There are various ways to do a competitive analysis for search engine optimization, but the basic principle for it works like:
- Analyze what works for you to stand above your competitors? Be it the content, keywords or links, etc
- And then, Leverage this analysis to improve the SEO efforts you have put into growing your brand.
As we all know by now, that competitive analysis consists of researching the links, relevant keywords, efficient content, and most importantly, a successful SEO strategy to grow your website more organically. Because remember…Organic SEO reach is the most long-lasting one!
Instead of just guessing the keywords that you should target, the kind of content you should write, or the links you’d have to build, you can always analyze what has successfully worked for your competitors’ websites.
SEO Competition Analysis For Digital Success
SEO competitor analysis services provide a competitive analysis of your brand’s overall digital growth. It lets you know the existing drawbacks of your current website(if there are any).
It helps you work efficiently towards the expansion of your brand through a complete evaluation of the website. From implementing correct SEO techniques such as making proper backlinks, On-page Content, and Off-page analysis. Making use of robust search engine optimization tools to elevate the scale of your website is what SEO competitor analysis works towards.
There are various SEO competition tools to choose from, which could really work for the brand’s success. One must keep an eye on the competitors’ moves so that they know their strategies and could plan theirs’ ahead of time.
As websites keep evolving with fresh upgrades, knowing what your competitors are doing right with the help of this analysis, will keep you one step ahead of them.
Steal Your Competitors Traffic By Top SEO Tools
The digital arena is becoming increasingly competitive with each passing day. To stay ahead of the game, you must be aware of what others are doing in your industry.
You may increase website traffic, generate excellent content, and establish a brand by copying your competitors’ tactics.
We’ll discuss a couple of our favorite tools for spying on your competitor’s content strategy in this post, and then teach you how to use SEMrush to spy on your competitors and steal their traffic legitimately.
As a result of Search Engine Optimization (SEO), your website will be visited by more people. Nevertheless, you’re not the only one who wants to see this come to pass. Competition for rankings is intense, and if you don’t know how to outperform your competition, they may steal a lot of your customers.
Online marketing success requires you to attract valuable traffic to your website, which frequently involves stealing traffic from your competitors.
Ways To Steal Your Competitors’ Traffic
Stealing is a bit misleading in this context, but that’s not the point. If you want more traffic to your website, develop content that’s more useful to your visitors! There’s nothing immoral about diverting traffic to your website.
One of the biggest problems in contemporary marketing is coming up with consistently excellent concepts that engage with your digital audience.
About this subject, we publish often, covering everything from our ideation process to an understanding of audience search behavior and science. However, stalking and stealing are two of the most lucrative tactics.
Despite the fact that it may appear secretive and perhaps a little illegal, monitoring your market and knowing what your competitors are up to is vital. You must know what resonates with your audience right now, and that is the most crucial factor.
- Getting started with a clear mindset and clearer goals and objectives
- Learn about your competitors
- Know what your competitors are doing
- Target their keywords and the content they are doing
- Get some high-quality links from your competitor
- Learn from the successful pages on their website
- Optimize your content as well as the web design
- Make your website more responsive
- Utilize paid promotion tactics
- Find out top tools to spy on your competitors
Top SEO Competetive Analysis Tools To Steal Competitors’ Traffic
One of the greatest SEO and marketing tools available is SEMrush. It has a number of strong features that will provide you with a wealth of information about your rivals.
SEMrush not only assists you in improving your SEO by finding their top keywords, doing keyword research, and optimizing your pages, you may improve your search engine ranks. but also gives information on your competitors’ sponsored traffic. You can target top paid keywords and optimize your advertising using its reports.
Ahrefs is another famous SEO tool that gives extensive information about your website and competitors’. You may receive information on your competitors’ backlink profiles by using Ahrefs.
Furthermore, it also allows you to compare your page ranks to those of your competitors. Its site audit function also assists you in doing an examination of your website.
3. Google Keyword Planner
Google Keyword Planner is a helpful tool for finding out what your competitors are doing, and it’s completely free of charge!
Many people consider it as a tool for running sponsored advertising, but it can also be used to find out what your rivals are doing to generate visitors to their websites. Enter the URL of your competitor’s website into Google Keyword Planner, using the tool, you’ll be able to find out what their top keywords are, as well as new keyword ideas. As a result, you’ll know what subjects to address to outperform your competition.
The tools we have mentioned above such as SEMrush, Ahrefs, Keyword Planner and many more such as MOZ, Ubersuggest, Screaming Frog make competitive analysis easier. You can find out what others are doing in your business with a single click of a button.
You may use them to discover your competitor’s keywords, high-traffic pages, backlinks, paid ad analytics, and social media performance.
That’s all there is to it.
When it comes to SEO, we must plan ahead of time if we want to get somewhere. Competitor analysis is one of the many variables you may use to track your existing and future positions.
Finding the best rival gives you an idea of what you’ll need and how much of it you’ll need to get there. But, of course, there are several advantages as well, such as getting to know your competitors, their strategy, backlinks, and so on.
Simply Copying a competitor’s website can have a detrimental impact on your own. Instead, allow a professional Digital Marketing firm to handle the job while you sit back and watch your business grow.
Hence will help you stay motivated to work on your brand awareness and the expansion of its success!