If you’re looking for the latest SEO trends in the market that are going to be massive this year, we have got you covered.
Our blog will provide you insights into some of the most relevant and appropriate SEO trends to anticipate in 2021, to help you prepare your SEO strategies accordingly.
What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is an impactful way to attract customers to your online platforms. For the ones who don’t know, It is a process of enhancing the quality and quantity of the website traffic a website or a webpage gets from search engines.
Rather than paid or indirect traffic, It simply targets unpaid and organic traffic.
It keeps evolving, Hence the users need to stay ahead and informed about all the latest SEO trends to stay relevant in the digital marketing game.
According to researchers, 70-80% of users completely focus on organic results and avoid paid listings. Additionally, almost 28% of those organic searches go straight into conversion, resulting in purchases.
Some Impactful and Effective SEO practices include practices such as Organic traffic, Backlinks, Social Shares, and many many more.
According to statistics, there are an estimated 3.5 billion searches on Google each day. Only 0.78% of Google searchers click on results from the second page.
The No.1 search results in Google’s organic result get an average CTR (Click Through Rate) of 31.7%.
To generate organic traffic, one needs to rank on page number one of the Search Engine Results Page. That is where one needs Search Engine Optimization.
Some Vital SEO Trends For 2021
1. Google Core Web Vitals
In May 2020, Google introduced three new metrics, called Core Web Vitals. That will be used to measure the user experience: Loading, Interactivity, and Visual Stability.
All three metrics are related to just one thing, and that is the webpage speed. Such as how fast the page is loading, or how soon it gets interactive, and also, how stable is it while loading.
Google Core Web Vitals will be among Google’s site ranking factors in the second half of 202. This means one will have to pay serious attention to them in order to display their website on the first page.
For example, if there are two pages with equally appropriate and relevant content, then these user experience metrics will help the search engine bots to decide which one should be ranked higher or which one should be lower.
In 2019, Google announced mobile-first indexing. This means the Search Engine looks mainly at the mobile version of a website, considering it the “primary” version instead of its desktop version.
Experts say that by the year 2025, Nearly 73% of internet users will access the web solely via mobile devices.
Ensure the effectiveness of your mobile site with Google’s free mobile-friendly test. After that, make sure to take a peek at its “mobile usability” report in Google Search Console.
To make sure that your page is mobile-friendly, you need to ensure that Google can crawl your URLs. So make sure your website doesn’t have a “disallow directive” in place.
Furthermore, beware that Googlebot wouldn’t load content that requires user interactions, like clicking or swiping. Finally, make sure you use the same meta robots tags on the desktop as well as mobile site.
3. Google’s BERT
Google’s BERT (Bidirectional Encoder Representations from Transformers) algorithm utilizes machine learning (ML) and natural language processing (NLP) to understand searches better.
And what users are actually looking for. It works in more than seventy languages and for almost every little to huge query in Google English.
With Google’s BERT update, Google’s algorithm can now interpret the intention of the searcher. In simple words, Google can understand things like the human brain now.
No matter how much uniquely detailed or high-quality content is, if it is not satisfying the user intent then Google’s BERT will prefer another content piece that rather satisfies the intention for a specific user’s query.
Google BERT is not a penalty of the algorithm. It is a part of the Google search engine that helps in filtering out the most appropriate, relevant & useful content to the users, By understanding their search queries and content as a human.
It will not de-rank or penalize any website. But rather will just provide favor to those that show the finest results to its users, which is what Google has always been seeking to do.
If your content is not providing what a user is looking for, then the content on your website is not BERT-friendly. As simple as that!
Publishing valuable and quality content that satisfies the user intent can help you be in the SEO trends for the years ahead.
4. Keyword Research
Finding all the relevant long-tail and targeted keywords for your business. Furthermore, some creativity and skills to get those keywords.
Understand the intention, while SEO tools like SEMrush, Ahref are important to use for SEO trends, it is also important that you analyze the SERP for that keyword before utilizing it.
If the purpose of your search is right, then even a low-volume keyword with only 10-20 searches per month, will be able to generate thousands in a month.
This is why you do your entire keyword research with patience and find appropriate and relevant keywords that can easily rank and generate greater revenue for you.
For keyword research you can use most loving tool SEMrush and up your ranking game one step ahead!
5. Quality Content
Many things will likely go by in 2021, but “Content is the King” is not one of them. First and foremost, it’s a sort of a reminder that “EAT”
Expertise, Authoritativeness, and Trustworthiness. It still matters, particularly for businesses that fall under the “Your Money, Your Life” (YMYL) category.
In fact, some SEO experts believe that the 2020 Core Update from Google was a part of its EAT update. It depicts that Google is showing the world that it cares a whole lot more about the quality of content than any type of authority of a given domain.
Since the pandemic outbreak and consistent lockdown measures, Google Search trends reveal that the coronavirus COVID-19 has been a huge topic of interest for the masses.
And when people need reliable and valid answers, updates, and facts for something as critical and potentially urgent as coronavirus, you wouldn’t want to be the company struggling to meet this demand and missing out on valuable search traffic as a result.
6. Voice Search
According to Google, some 27% of the entire global population is using voice search on their smartphones.
Furthermore, some reports suggest that more than half of smartphone users are engaging with voice search technology in 2021.
Now here’s a fact, most of the voice search queries are long-tail and very certain. Users lookout for specific answers to their queries when they are using voice search.
And such users are at the stage of consideration and are more likely to convert than the rest of the users. Voice Search optimization is still evolving and growing as more people are opting for it with the passing of time.
It is expected to continue as one of the most popular SEO trends in the upcoming years as well. So this can be a necessity in terms of effective SEO.
Voice Search analysis differs since it depends upon various factors. Let us understand it through an image.
7. Artificial Intelligence
Artificial Intelligence (AI) has started changing how people interact with online content. Google’s AI algorithm is especially worth observing.
Disclosed a few years back, the algorithm which is called RankBrain plays an important role in Google’s ranking factors for results on Search Engine Results Pages (SERPs).
The reason behind such a huge impact is the personalization that it provides. Google utilizes Artificial Intelligence to provide the searchers with the results they are looking for.
While SEO experts can help with such critical strategies, the utilization of Artificial Intelligence and machine learning can be a game-changer for a brand.
It would be much more impactful, efficient, and powerful in terms of understanding the algorithms and creating useful strategies.
8. Mobile-First Indexing
Google now considers the mobile version of your website as the “main” version of your website. Google’s mobile crawler needs to fully index all of the content on every page of your website.
Also, your site should work well on mobile devices, both smartphones, and tablets. Your first step should be to see what the mobile version of your site looks like to Google.
One must remember!
Just because you can see your whole webpage in a browser, doesn’t mean Google can. So to make sure that Google crawls on 100% of your mobile content, make sure to check out its “Mobile Usability” report in The Google Search Console.
Optimize your web pages to step up your mobile page speed score by reducing the number of redirects, browser caching, and executing minified codes.
Add special effects to your mobile web page by utilizing HTML 5 instead of using plugins like flash, as they are not supported by the small screen pages. Develop and design responsive pages for your website for better UI/UX on mobiles.
9. Video Marketing
YouTube is the second most popular search engine after Google with over a billion users today. So even if you are not into videos, it’s high time you get started.
But the question arises here,
How to optimize video content for search engines?
Begin with optimizing your video channel name and description. Although the description should not be overloaded with keywords but provide a user-friendly description of what your channel is all about.
However, keywords are important for even video marketing. For example, if you’re optimizing your videos for YouTube, you can make good use of YouTube’s autocompleting feature.
Start typing the topic of your video and then some suggestions will pop up in the search field. These suggestions are the related keywords that you can use for optimizing your video for reaching the targeted set of audiences.
10. Semantic Search
Improving your site’s semantic search value is something that requires ongoing attention.
There is no simple and clear way to go about it. However, there are simple principles your brand can follow as they plan for, build out, and update content for the upcoming SEO trends.
It all comes down to how and why and for what your users are searching? What kind of answers, information, content, or even experience are they commonly looking for?
In today’s world, prospects, customers, clients, and partners come to us for quality, useful, rich content on the latest topics in digital marketing.
Within that broad area, we have industry-specific users with questions and needs, such as healthcare or business, and many more.
These are great beginning points for us to determine our users’ intentions. As we build our own unique content, here are the areas we must focus on when it comes to semantic search:
- Develop content that answers your targeted market’s questions.
- Write for people, not for search engines.
- Use structured data wherever it makes sense.
- Execute specific internal linking on your website.
- Optimize your content for topics instead of keywords.
11. Featured Snippet
Featured snippets, also known as Position Zero. They appear at the top of SERP in a rectangular-sized box.
These snippets are not just useful for the searchers, but also for the websites. However, you can’t select the content that is shown in the Featured Snippet for any sort of search.
It is the Google algorithm bots that do this job. The particular method of getting your web page in the Featured Snippet is unknown.
Marketers and SEO trends experts use a few strategies that might be helpful to get it. For example, to get in the featured results, you need to answer a certain question, and answering in bullet points with well-structured content would be better.
12. Influencer SEO
Influencers are individuals with millions of followers, and these followers might become your customers if you can get your brand in front of them.
Such influencers earn the trust of your potential audience over years and if they come up front to support your brand, the Rate Of Interest would be huge.
And so, almost 89% of marketers believe that the ROI forms influencer marketing is very much comparable to or better than other marketing methods.
However, You need to be a little specific while choosing influencers to support your SEO competitor strategy. Not every influencer will be able to help your brand. You need to choose the ones who have the right kind of audience, The audience you would want to target!