When you add “principles” with specific terms, it means that those terms have some ground rules. Rules that are basic & should be followed. For example, the basic principle of professional content writing services is “writing for an audience”. Similarly, while talking about a logo design principle, you must not avoid basic rules.
Do you know what it takes to design a memorable, top-notch, & the best logo? Let’s find out through its principles:
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Principles Of Logo Designing!
1. Basic Structure
2. In-Depth Structure
What Is A Logo?
The question has a very basic and simple meaning. A logo is a pictorial representation of an organization. In short, a logo defines/represents a company and it helps people recognize that company through its logo.
Some examples of popular logos:
Logos that you can relate to:
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Popular types of Logo Design:
Professionals have divided the logo design principle and types into many types. However, they also resonate with one another. Below mentioned are some popular types of logo designs that you can consider for designing yours.
1. Facial Representation Logos
As the name suggests, facial logos contain some character or a person that symbolizes some meaning. Additionally, when some character (funny or memorable) joins your logo design. Then, it becomes more memorable & unforgotten. For instance:
These organizations’ logos are impressive & catchy.
The logo designs of these organizations contain some characters in them. As a result, it makes their logo more interesting & eye-catchy.
Learn from your most loved shows:
“Popeye-The Sailor Man & The Tom & Jerry Show”; who does not remember them? These most loved & popular 90s cartoon shows also designed their logo with characters in them.
2. Logos With Symbols
Just a symbol, and that’s it! Companies go with such logos and build brand logos with unique identities. You also know many companies that can be identified through their symbolic designs.
For example (Apart From Apple’s Logo)
a) Social Media Platforms:
b) Other Examples:
Top leading & global companies from different industries have a symbolic logo!
3. Abbreviated Logos
Companies prefer using short forms of their company names in logo design. For example, ISRO, IBM, IPL, etc.
4. Text (Typographic) Logo Design
One of the most used logo design principles is a Text-Based logo. It is different from abbreviated logos as they contain only short forms or first letters of the company. However, brands use complete text names only under this logo design type.
For example:
5. Companies With Combined Logo (Symbol + Text)
Symbols & Text in logo designing gives a new look to the brand. Also, strategies are important while designing the logo. But, there are many possibilities and conditions where you should not rely only on logo design services. For Example:
The design of L, W, & D in the above image is quite impressive. In addition, the short form is strategically used, which is also eye-catchy.
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Principles Of Logo Designing
These are the basic principles that every hired or best logo designer follows. You can consider these principles while hiring any logo designing agency in Noida. Consider these vital logo designing tips for your company, it also help build your brand identity.
Basic Formulas Of Logo Design Principles
Here are some basic principles that every professional logo designers follow:
1. Simple!
A simple logo is always convenient to remember. So, if you require a logo for your startup, prefer a simple logo. In addition, a simple logo like Zomato’s makes more sense than a complex logo!
2. Not-Based On Trends!
Not based on trends means a logo that is timeless & evergreen like TATAs. Further, if you go for a logo that is not affected by any trends, it creates more credibility & trust among the audience.
3. Eye-Friendly Logo!
An eye-friendly logo means a logo that appeals to our eyes and does not repels them. On that account, it involves many elements like “Best Color Combinations, Font, Style, etc.” of a logo. The Logo Design principle followed in developing LWD’s logo is “creativeness,” which makes it more eye-catchy.
So, you should focus on designing a logo that suits best in all formats like LinearWebDevelopment Pvt Ltd.
5. Prefer Uniqueness Only!
Designing a unique & original logo requires research, brainstorming, creative thinking, and much more.
Competitor research & industry research is also done in it, but there is no hard & fast rule to use the same strategies as they did.
That is why companies like Cred and Orange Pay’s logos are poles apart, even being in the same industry.
Advanced Structure Of Logo Design Principles
These principles are quite effective if you acknowledge and apply them while designing your professional company logo.
6. Uniqueness + Non-Visibility Of Company’s Functionality!
It is perceived that if you want to design your logo, then it must convey some messages. But, it is not necessarily important, you can find many companies using the best logo designs that do not reflect their work process.
For Example:
Bajaj Group Logo Does Not Reflect Its True Meaning
Here, it is to be noted that Bajaj Group needs no introduction, and it deals in more than 70 countries. Although, the name Bajaj was formed after the surname of its founder, Sir Jamnalal Bajaj!
7. Change Is Nature’s Law, So Does Your Logo Needs!
Many multinational companies have reframed their logo multiple times. The first name that comes on the list is Britannia Industries! (From Old to New: Left To Right)
8. Creativity With No Hidden Meaning!
This logo design principle is quite similar to the 6th point. Although, this point focuses more on being creative than preferring hidden messages in the logo.
In addition, being creative will give you a more appealing logo than thinking about a message-driven logo.
For Example:
The company uses quite unique logo with perfect text and color combination. Also, the name was composed after Julius Michael Johannes Maggi, its Founder.
After that, in 1947, Maggi was merged with Nestle.
9. Storytelling is upto you
Designing a company logo and keeping it in a storytelling manner is upto you. A logo is a vital part in brand identity development process, and making it storytelling can prove to be a panacea for your business.
However, as mentioned above, there is no hard & fast rule to keep it in a storytelling format. If your business requirements, aims, and vision allow that, then go for it; otherwise, don’t.
For example
Domino’s Three Dots have significant meaning; that is why it comes first on the list of storytelling professional company logos. The three dots represent the first three Domino’s outlets it opened in its initial days.
On the other hand, Bisleri, the biggest water selling company in India, is owned by the Parle Group. The company has a simple logo but with no storytelling in it.
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Which Logo Design Principle Do You Feel More Connected to?
According to your business logo design, you know what principle is more suitable or adaptable. Additionally, it would require time, research, and specialization to get the best output. Moreover, if you hire the best logo designing agency in Noida to bring you a top-notch company logo; do not forget to ask such questions:
“What is the cost of designing the best company logo if I hire you?”
“What value will you bring to my table?”
“Do you follow any logo design principles; if yes, I would like to know them!”
“How much time does it take to create the best professional logo design?”
“How many clients have you served so far? Do you have a portfolio of their responses & feedback?”
Asking such questions will clear your queries, and there will be no confusion in the middle of the work. Have you ever hired any logo designing agency? What was your experience? Did you get what you expected, or your money invested was a complete waste?
Bonus Tip: Do You Know Logo Color Psychology Is Directly Related In Scaling Your Business!
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