Social Media Marketing Trends During Coronavirus! Yes, you need to learn this blog because you should know how Coronavirus has changed the behavior of social media uses?
In today’s world, we cannot imagine our daily lives without smartphones and that too with the ones that have internet access in them.
In the previous eras, people had to meet each other in order to have a conversation and for that, they had to travel a lot, then they started writing letters to each other after that technology escalated and we welcomed cell phones with our open arms.
What is the Importance of having Social Media?
Nowadays, we hardly see an individual without having a smartphone, additionally with an internet connection. From 2G to 3G, 4G, and now 5G, our technology keeps upgrading for the better.
With the emergence of the internet, Social media came to light! We regularly see some or other type of significant change in the social media marketing trends.
What are Social Media Marketing Trends?
How often do we check our phones in a day? I bet more than 100 times. Am I exaggerating? Oh yes, I’m not! Because we all consciously or unconsciously have gotten so much used to this small device that now, we cannot even imagine our lives without it.
Social Media Marketing is a way to utilize the latest social media marketing trends to expand one’s online business. It is an active part of digital marketing that helps in business expansion. It also helps in making the audience aware and conscious of your brand.
Growth Of Social Media Platforms
In recent times, Social media marketing services have proven themselves to become a vital source of marketing for brands. It is no surprise that brands want their marketing strategies to appeal to the masses utilizing social media.
Social Media Marketing includes reaching the audience through various social media channels or digital forums such as FaceBook, Instagram, Twitter, etc.
Social Media helps us in getting globally aware. As we all know, the world is just a touch away from social media. There is nothing hidden!
Social Media Marketing Strategies During the Covid-19 Pandemic
Early in 2020, the world started experiencing a healthcare pandemic from a novel Coronavirus, commonly known as Covid 19. Before knowing how to start Social Media Marketing amid the pandemic, we actually need to understand, why do we need social media marketing during this pandemic.
The Covid-19 pandemic has impacted everyone’s lives in some way or the other. In those times we cannot deny saying that it must have been really hard for the marketers, especially the offline ones. It was in those times, we understood the importance of social media marketing.
Of course, the pandemic has increased the relevance and importance of social media in our lives. Some of the marketers who understood it ditched their offline business and went online in no time.
Social Media has now become one of the most integral aspects of our daily lives. hence, it is very well understood as to why people think of it as one of the main sources of information during the pandemic.
How to Start Social Media Marketing During COVID 19 Pandemic?
Business Marketers have the tendency to relate their social media marketing to ongoing situations. For as much as the visitors would want to divert their attention from the pandemic, the marketers would completely take advantage of this situation and drive more traffic.
Social Media Marketers must use social media to deliver messages that provide valuable and relevant information, advice on how to deal with the situation, and sharing some light-hearted social media posts. That will help your clients or visitors to resonate with your brand.
We all know the increase in the usage of social media is bound to continue long even after the post-pandemic. It will remain the key in determining the business engagement with the customers.
Companies, be it a small scale or large scale needs to learn effective social media marketing skills. The impact that Covid-19 has left us with is very clearly visible. The business or Marketing industry had a very tough time coping up with all the waves the pandemic threw upon them.
Top Social Media Marketing Trends During The Pandemic
1. Choosing the Right Platform
First and foremost you need to choose an appropriate platform for your marketing. Brand marketers can easily identify the right platform to invest in through their user demographics.
The marketers should identify the appropriate platform to identify where their target audience comes from and then move forward accordingly. There are various social media platforms that help a brand in staying relevant and keep them updated with the recent social media marketing trends.
2. Capitalizing on the Latest Trends
One of the greatest advantages of social media marketing is that you are always updated with the current marketing trends. For example, during the quarantine period when those lockdown restrictions were there, TikTok memes were at their peak. It made us identify that the audience now has started investing their content that demands their short span of attention.
Now that we see some kind of relief with the restrictions, the habits developed during the lockdown still persists. Embracing the interests and habits of the users and adapting the social media marketing trends which are liked by the majority is essential for the brand.
3. Celebrity Marketing
Partnering with the right celebrities and trending influencers helps a brand in shaping its positive image in front of its potential audience. Mega or Macro influencers, determining the scale of your brand will definitely help you in expanding your brand.
It can help in enhancing brand awareness and can promote your brand. This further helps you in higher conversions and gaining relevant leads. Celebrities with greater influence will surely provide your brand with a good reputation and will help you reach your target audience.
4. Audience Focused Marketing
The middle of the pandemic might not be the best time to pay attention to solely your revenue, instead a reputed brand must take care of their audience, especially in these tragic times.
Rather than focusing on the techniques which were important before the pandemic, A brand must take interest in the latest social media marketing trends. Since the current goal is not to gain as much revenue as possible but to build and maintain mutually beneficial relationships with current leads as well as potential leads.
5. Experimenting With the Trends
If a brand is on the web but never experimented with social media, now is the time! Working according to the new social media marketing trends is one of the most important methods to gain creative engagement from the visitors.
One can try new trends such as, including a chatbot on your website, Instagram reels, stories, polls, going live on social media platforms, QnA, AMAs; all of these trends will help your brand in getting noticed by the visitors.
6. Enhance Your Online Visibility
No matter what your business marketing plans are, your business needs a well-crafted social media marketing plan to expand its reach.
Therefore a brand must ensure that their website, social media sites, and content align with each other and with the brand image as well. This will help your customer resonate with your brand, and will further help you engage your target audience.
7. Be consistent
Last but not the least, Consistency is the key!
A brand must have a clear picture of what sort of message they want to convey to their audience. And what kind of result they want from their social media marketing tactics.
If you provide content that is relevant, your audience will always keep an eye on the content you share with them.
The brand needs to be consistent in whatever message they are conveying and must keep themselves updated with the type of content their audience desires.
While we remain physically separated, we are still connected through social media. Social media marketing trends can help leverage the power of a brand to post business updates and additionally support both the staff and the customers completely.
Since this is the first time for all of us to be in the situation of a pandemic, the role of social media marketing will continue to join people together. Also, it will become a lesson for future businesses to learn how to respond if they themselves get into such a situation.
While social media marketing trends present us a way to cope with the lack of meeting people in person during this Covid-19 pandemic situation, it also allows us to explore new trends as well. The trends that we discussed above will help you in staying relevant in the market even during such a situation.
As mentioned above, Social Media Marketing platforms are an important marketing tool for expanding a brand’s reach especially with regards to its awareness and excitement in the market. Covid-19 appears to be forcing the customers towards more of being online consumers.
The influence of social media marketing is likely to increase throughout the world. Staying on top of your marketing game and seizing all the opportunities social media marketing provides you with. In some way or the other, we as an audience need to learn that the times are now changed. This pandemic has literally changed the whole dimension of how things used to work for us.