Website maintenance is as important as a good skincare routine!
If we compare website maintenance and skincare routine, we find lots of similarities. Question triggers, how? Yet the answer is when we frame attention for the face by accepting the healthy skin care routine, so it results in glowing and loving skin.
Besides, we get compliments and grab attention. Likewise, when we intend to maintain the website, it doesn’t only engage a large audience but also helps to build status and dignity amongst the competitors. Let’s learn how site maintenance can be done and what’s its importance in B2B and B2C businesses.
Website Maintenance In A Sentence
Website maintenance indicates keeping the website accessible without any hurdle for sustaining the healthy relationship between user and admin.
What Does Website Maintenance Indicate?
Website maintenance is a process of keeping the website healthy in performance and regularly testing it to find out the issues and fixing them timely. This process needs to be done on a weekly and monthly basis to strengthen the growth and to keep it easily serviceable for the users.
Maintaining the website in a healthy order and keeping its design attractive enables it to engage the customer. Additionally, if you are a startup, it is a must-duty for you to keep checking the designs, pages, and information available on the website are up to date.
Website maintenance doesn’t require daily attention and time as health. However, a routine check-up in 4 to 6 weeks is enough to know the status of website performance. Besides, if you go too far without a check-up, it can be harmful. Issues are easy to treat at the initial stage rather than then trying to fix them at the last stage.
**Prevention is always better than cure**
Website Maintenance Approch
- Assure all the pages on the website are not taking much time in loading and don’t display any errors.
- Keep updating the plugins and software, you have installed on your website. Must remove the spam comments from all the pages and sites to prevent the user from future troubles.
- Check each page in a series manner to ensure there is no broken link on the website.
- Ensure there is no 404 error present on your site and if there are any, fix it immediately.
- Keep taking the website backup from time to time to prevent yourself from future website crashes and cyberattacks.
NOTE: You can approach web developers and designers for better maintenance. Although you will have to pay for further customization and work you get.
Website Maintenance Checklist
Importance Of Website Maintenance In Lead Generation
There are several valid reasons that play a crucial part in support of the importance of website maintenance–
The majority of the audience (80 to 90%) prefer to conduct research before buying any product online. In case if your website doesn’t have the potential to hold the customers with extraordinary illustrations and content so you might end up losing the customer and sale. However, your competitor can take advantage if there are all facilities that a user is looking for. Therefore, keep updating the precise, delightful, and informational contents and illustrations. If you are not able to perform this job so you can approach digital marketing services.
If your website is compressed with outdated information and doesn’t look so attractive it can result in a negative impression to the user. Therefore, keep ensuring the information is up to date and doesn’t lead to unprofessionalism. If the works seem unprofessional, the user may consider your business also unprofessional. Therefore, make sure you are not losing your sale for these reasons.
eCommerce Website Maintenance Strategy
If you are running an eCommerce website make sure you are mentioning the details in the form of a description with each product to guide the user for making a purchase easily.
Additionally, If there is any problem with the checkout page or any other page so fix it on time and inform the user about it. If your website fails to perform properly you will be ending up losing customers.
A user’s experience on your website matters a lot for making regular customers. Therefore, check all the pages on your website are not having any issues while loading and make them easy to access. If the user meets a poor experience on your site, the user will surely reach out to the competitor for a better experience.
If the bounce rate of your website is too high it indicates your site is not worthwhile with the specified keywords that a user used on a search engine. Therefore, Google may lower your ranking in search engines due to the high bounce rate, and you will get less traffic. Outdated contents, technical issues, and confusing theme factors can contribute to lessening your search engine ranking.
WordPress Website Maintenance Plan That You Need To Know
Maintaining up your WordPress site assists in improving the website’s accessibility and search optimization. To get the service of WordPress website maintenance plan, you need to reach out to the best WordPress web design company.
However, the service charge of each website design and development company will be distinct due to several reasons. Therefore, kindly coordinate firstly to know about the budget and duration of the project.
How Much Website Maintenance Plan Cost?
There are no specific costs of website maintenance and depend on the website. However, there are a few examples that can roughly give ideas of cost to different websites-
Suppose you are a blogger and have a personal website where you update as per your niche. So the maintenance of your website will below, for example, 5$ to 25$ per month.
Suppose you are a small start-up and have a website, so it may cost around 100$ every month. However, if you go for further customization and design changes, the expenses may go up.
A small corporate website will be costing you around 200$ per month for the better accessibility of the website.
The maintenance of an e-commerce website may lead to expenses of around 2500$ per month.
There are some other additional website maintenance expended that you have to carry to improve the functioning and stability of your running website-
a. Renewal Of Your Domain
For creating a website, a domain is requisite that is considered your website’s address.
For instance, you purchased a domain with the name WeCodeFuture, so https://wecodefuture.com/ will be your website’s address.
You will have to pay for the domain renewal monthly or yearly. Although you can choose the payment methods as per your own comfort.
Additionally, the costs of the domain might be expensive if you plan to get the high DA/PA domain.
b. SSL Certificate
SSL certificate is as crucial as domain renewal because it ensures to keep the site safe & secure.
This certificate assists in transferring and acquiring sensitive information securely without the involvement of any third party.
The easiest way to recognize whether the site has the SSL certificate or not is that the URL will be available with HTTPS instead of HTTP.
Kindly keep your eyes on the expiring date or set a reminder for renewing the SSL certificate.
c. Website Hosting
Website hosting is seen as another significant expense of website maintenance that can’t be ignored. You have two options either hosting the website yourself or getting assistance from the hosting provider.
When you reach out to the hosting provider, you get the different ways and the cost of each option varies from one to another for instance-
- Shared Host- In a shared host, your website server is shared with numerous other website servers as well. Although this is not the expensive way and causes the cost of around 24$ to 124$ per year.
- Website Builder- There are numerous website builders such as Wix and WordPress. These website builders are easy to access and cost approximately 60$ to 180$per year.
- Dedicated Server- With this technique, full access to the server is given to you. However, this option costs a lot, such as 1200$ to 2400$ per year.
d. CMS (Content Management System)
CMS is a powerful software that assists you in building, recreating, and managing the content on the site without having specialized technical awareness. If you want to know the process of building the CMS, read below-
- Firstly, you will have to purchase the domain and hosting.
- Then, you will be eligible to install the CMS of your choice.
- Later, configure the CNS to verify how your site functions and looks.
What to Include in Website Maintenance Packages?
Website maintenance is essential to keep the website accessible and user-friendly. Therefore, kindly practice the ways mentioned above to improve the grade of your website’s accomplishment. If you are engaged in other daily tasks and will not be available to conduct the process, reach out to the service providers for better achievement.