Website Redesign Process: A Complete Guide (Updated)

Google considers around 200 factors to index a website in its SERPs. One of them is User Experience (UX). This constraint to rank a website was recently added to Google’s Search Engine Algorithm.

This has forced the eCommerce sector to look after user experience in a processed manner. So if your website is one of those that need to be redesigned through standard processes, you need to do it fast.

The website redesign process is not about only website design but about other constraints as well. Let our checklist the factors that should be considered while redesigning a website.

1. Brand Differentiation
2. Website Architecture
3. Content Management System (CMS) Integration
4. Related SEO strategy
5. Integrating sales channels and other required plugins

In this blog, we are going to discuss all the above constraints.

What Is The Website Redesign Process?: A Brief Introduction

The website redesign process is the process of redesigning a website to optimize constraints like conversion rate, the volume of visitors per month, user experience, etc. You need to educate yourself on redesigning and then commit to the possibilities. There can be various types of website redesign processes that need attention. But to standardize it, let us set some common goals to achieve.

The website redesign process includes processes like frontend and backend development to increase the experience of both consumers and the content managing team of the website.

Some common terms to understand: Before the discussion

Let us understand some common terms to understand before the discussion.

• SEO (Search Engine Optimization)

It is the process of increasing the visibility of the target websites for search engines.

• Responsive

It is a type of website design in which the website is made to change its architecture as per the device being used to see it. For example, it will behave like water and take the shape of the screen proposed.

• CMS or Content Management Systems

Those systems that are used to build content behind the scenes i.e. through the backend are called content management systems. The most popular example is WordPress. CMS hosts over 41% of websites on the world wide web.

• User Experience

UI focuses on designing the website for a better look and layout of the website. It requires advanced skills to build it.

• URL (Uniform Resource Locator)

 It is the address of your web place on the worldwide web.

• Landing Page

A page that brings customers through contact forms is known as a landing page.

What Is Website Design?: A step-by-step Guide

When you want to present yourself, a perspective, or a business on the world wide web you need a web address, a place to host, and content to make differences closer to solutions. Let us discuss the process step by step.

Step 1: Choosing a niche

First of all, you have to choose your type. What kind of information, service, or product you are providing via your platform. In this way, you make it clear for users to understand what kind of services you are going to provide.

Step 2: Selecting a domain name and hosting

The step is then registering your address and webspace on the worldwide web. The web address is called ‘domain’ while the webspace is called ‘hosting space’ on the web.

Step 3: Frontend and backend development

The front-end and back-end development include the user interface (UI) designed for both sides of a website. One for the customer another for the handler of the website. While the front end represents the website to the consumers, the backend provides a coded user interface for handling the person of the website.

Step 4: Networking

Finally, after the development of the frontend and backend, the code is deployed on the network of the worldwide web to make the site live. Both the ends of platform development collaborate the codes to pop out a reliable design.

What should be the website redesign strategy?

A website redesign should be aimed with a perspective of the overall performance of the website. While a website redesign process is meant to increase the performance of the website as compared to the previous module of the website. The followings are some points to ponder while redesigning a website.

7 Tips for Developing a Website Redesign Strategy💡

🔍Start with Audit
🎯Set measurable goals
✅Review content
➕Add new content
✨New features
💰Plan with budget
🛠️Maintenance & marketing#website #design #redesign #strategy #wecodefuture pic.twitter.com/bHfOOUJqp4

— WeCodeFuture (@itswecodefuture) July 14, 2021

• Responsive Design: If your website hasn’t got a responsive design and is meant to target only users with a particular device, it is already losing sales and important relevant leads. In such scenarios, you need to redesign your website.

• Search Engine Optimization: If your website is not optimized for search engines like Google, and your traffic mainly depends on search engines. In such scenarios as well you need to redesign your website.

• Out of date: If your website design is out of date and its user experience is too bad to withhold customers, you need to redesign your website. This will increase your customers and conversion rate.

• Ain’t easy to update: If your website needs a developer every time you want to update content on it, then you need to redesign your website.

• You’re rebranding: If you are rebranding your niche and want customizations as per the new brand. Then you need to redesign your website.

Using Google Analytics in website redesign strategy

Google Analytics can be positively used for studying and increasing the conversion rate of your website. This will tell you about page performance particulars. In such a manner, Google Analytics can be used to know about the elements of the website redesign process.

What are the benefits of redesigning a website?

There can be innumerable benefits to redesigning a website. However, let us discuss some prime ones.

1. Increased Page speed

As soon as you removed additional javascript and CSS, your website’s speed improves. The only thing remaining to take care of will be its ‘smooth architecture’. A well-optimized website as per ‘core web vitals’ performs well in SERPs. Below is a snippet from the page speed insights from Google for our ‘eCommerce Website Redesign’ blog post.

2. SEO

If your website is not search engine optimized as per the 200 lists of constraints by Google and other search engines. Then your hard work is not paying off as it should. As the major amount of traffic comes from the search engines. We too provide optimized SEO services for your LOCAL & TECHNICAL needs.

3. Decreased bounce rate

You redesigned the website with a much cooler user experience. In this manner, your website is now capable of decreasing bounce rates. In such scenarios, you’ll be able to increase sales and drive traffic.  This pushes the overall conversion rate to increase to new boundaries.

Conclusion: The bottom line

Although it’s tough to audit and make changes to a website when you have a viable, working model of business. Therefore it’s necessary to strategize and then redesign a website throughout the process, to succeed in it. What do you think about it? Do comment in the box below.