In this guide, You’ll discover all you need to know about beginning and building a YouTube video marketing network.
As we all know, YouTube is one of the world’s largest and most popular websites, which makes it an extremely effective marketing tool. Because YouTube is such a popular site, it also means there is a lot of rivalries.
According to Statista, more than 500 hours of video were uploaded to YouTube every minute as of February 2020. This translates to almost 30,000 hours of newly uploaded content per hour. So, if you want your business to be a YouTube success story, make sure you have the time and resources to consistently post high-quality material. To put it another way, you’ll need a solid YouTube marketing strategy.
So, to summarise, is YouTube the perfect choice for your company?
Yes, in the vast majority of situations (the data speak for themselves). It’s a terrific method to show off and market your products, as well as all of their applications if you sell them. It’s an excellent platform for growing your reach and getting more leads if you’re a B2B company.
What is YouTube Video Marketing in Digital Marketing?
YouTube video marketing is the process of promoting services and products on YouTube’s platform by publishing useful videos to a company’s YouTube channel or by purchasing YouTube adverts.
YouTube can be an extremely competitive market. That is, you cannot simply start posting movies and expect to see results. In truth, several “major brands” have dived headfirst into YouTube marketing… with only a few thousand views and subscribers to show for it.
So, to thrive on YouTube, you must have a winning plan, the ability to make amazing videos, and the SEO know-how to optimize those videos around keywords and topics that YouTube users are interested in.
How Can I Start Video Marketing in 2022?
Marketing on YouTube has become immensely competitive and popular. So, here in this blog, I will be sharing some secret tips that some top marketers utilize to market themselves on YouTube. Let us discuss them all briefly so that you can easily understand what you need to do in order to establish your brand through YouTube.
Here are those 30 secret tips to convert your business into a brand through YouTube :
Write attractive and engaging titles for your YouTube videos
What is the first thing that persuades you to click on a YouTube video? It’s the title of a video! One must avoid putting a title as a clickbait, but the fact that 99% of videos with click-baiting titles work is undeniable.
The video you post is mostly visited on the basis of its visuals first! and then on any other basis. The title of your video must grab attention. Most of the top youTube marketers make their titles into a cliffhanger to grab maximum attention.
The word limit for a YouTube video’s title is 100 characters on the mobile, but on the desktop, they start cutting off the text around 50-55 characters. This is where your cliffhanger title should be written. Make sure to integrate your focus keyphrase in the title so that it has better chances to appear on the first page of the YouTube search of your target audience.
Personalize the thumbnail accordingly
Now, what is the first thing that gets you intrigued to click upon a YouTube video? The thumbnail right? Well, the thumbnail is often seen as clickbait in most YouTube videos, but that is not completely wrong! The thumbnail of your video must align with the main objective of your video. It must accurately represent what message your video is actually conveying. These days, we are observing that some marketers have started using arrows or circles inside the thumbnail to create urgency amongst the visitor and to attract more audience. Furthermore, you must try to add your brand’s logo to maintain consistency in your YouTube video marketing.
Determine your goals and objectives
Recognize the main motive behind your marketing of the product or services you provide. Make sure to have a clear mindset before initiating video marketing and don’t forget to show that objective clearly in your videos. Be clear with your strategies to market your brand and don’t just make videos for the sake of having a channel, but make such videos that could actually help your audience some or the other way.
Find out what your audience wants
Recognize what your audience actually wants! Know the type of information you would want to pass on and the type of information you would like them to receive.
Create unique and relevant content
The content and the script of the video should be well-researched and thoroughly relevant. If you wish to include factual statements in your video, make sure to add a link in the description or a screenshot of it between the video, so that the users could feel that your channel provides reliable information.
Think thoroughly about the video descriptions
The description box must contain appropriate hashtags, focus and phrase keywords, appropriate website links, the links of the stats or facts you mentioned in the video, or maybe an overview of the video the user is watching. One could also add a timeline of the video so that the user could easily watch the important part rather than watching the whole video.
Don’t forget to add closed captions to your video
Ever searched for the lyrics of a song on Google, and got the music video of that song displayed on your SERPs? That happened because the makers didn’t forget to add captions to their songs. Captions help Google crawler to easily crawl through your video content and provide the user with relevant results.
Make sure to integrate relevant hashtags
Hashtags are the KEY! If you still don’t understand the importance and relevance of hashtags, then I’m afraid you won’t be able to get your content on the SERPs successfully. Hashtags help you in getting your content out there in the sun and in front of your target audience.
Utilize basic promotional tips and tricks
Use normal video sizes, such as 1280 720 or 1920 1080 pixels. Smaller sizes can appear unclear. Only use high-resolution pictures. Include the video title in your thumbnail to increase the number of people who see it. JPG, PNG, GIF, BMP, or TIF are acceptable image formats. Use the 16:9 aspect ratio that YouTube players like. Maintain a consistent design and use the same style for all of your thumbnails. Make use of emoticons.
Cross-promotion is a 10/10
Utilize the power of social media and make sure to promote your uploaded video amongst all streaming social media marketing platforms, so that more and more people could come across it and watch. YouTube allows users to share videos through links on other social media channels, allowing maximum sharing.
YouTube SEO is a THING!!!
SEO(Search Engine Optimization) in itself provides the guarantee to put your website out there on the SERP. SEO in digital marketing is not much different from SEO in YouTube. Choose one keyword and include it in the title, description, and tags of your video. While doing YouTube video marketing, make sure your major keyword appears first in the title, followed by any secondary keywords or variations later in the copy. Also,
👉Make certain it appears in YouTube’s auto-suggest.
👉Use Google Keyword Planner to conduct keyword research.
👉Add relevant hashtags to help Google understand your content.
👉Make your own YouTube copy of at least 500 words
👉Make a unique YouTube thumbnail picture
👉Add a link to the web page from within the content.
👉Make a card for each video that links to a product or a web page.
👉Ensure that your video settings are right and that your playlists are updated and optimized.
Communicate through the YouTube community
Your YouTube community provides you with an opportunity to interact with your audience. To run polls, to take their opinions on your upcoming projects, to let them know you better. Make sure to stay consistent with that!
Contests and giveaways will surely make things better
This will help them keep intrigued and regular with your brand. Most people like to participate in such contests and giveaways. And it allows your videos to reach the maximum amount of audience.
Target the SERPS(Search Engine Results Pages)
Market your brand in such a way that it targets the search engine. Read and understand all the algorithms google provides to rank your Youtube videos. This would help you in the pre-production and development of your Youtube video.
Highlight the embedded videos on your video
Ever noticed the videos that show up after you finish watching a video?
Those are embedded links that the maker has attached for the user to see. And almost all of the time, we end up clicking it. So, make sure to use it to the fullest!
Add a ‘featured’ video to your YouTube channel
Add your best YouTube video to the featured section, so that the user that stumbles upon your channel knows what it is all about!
Try to make and create a series for a particular topic of your niche
A series would be helpful for the users who are looking for some informational content with consistency. This could lead you to gather massive views from the users.
Game Changer YouTube Channel Analytics and Report
Encourage the viewers to watch the playlists of your channel to obtain maximum views (create a short heading like other headings).
Playlists would help you keep the user stuck with you throughout without skipping any video.
Integrate optimum amount of CTA links for quick reaction
Keep your CTAs simple and basic, and also enough to engage and intrigue your audience. The whole point is to get them to click upon the CTA button.
Try getting your hands on live streaming
Live streams let you interact with your audience on one-to-one interaction. This gives you an insight into what your audiences want.
Collaboration with fellow creators to gain more audience
This would provide you an opportunity to gather a huge amount of audience from each other through YouTube video marketing. So, this could act as an opportunity to gain more leads or create potential leads through your content.
Make sure to publish regularly
Regular updates help you stay in the books of your audience. Also, maintaining your channels’ frequency and staying in the minds of your consumers would be helpful.
Don’t forget to pay attention to comments
Comments will surely pave the way to success. Make sure to take criticism healthily and take that opportunity to improve your content.
Make sure the limit of your YouTube video is at least 5 minutes
An average YouTube video must be 05 minutes long to maintain engagement with the audience.
Keep the appropriate uploading timings in mind while uploading a video
YouTube has some time durations that provide you with an edge to succeed.
Monday to Wednesday 2–4 P.M. EST
Thursday and Friday 12–3 P.M. EST
Saturday and Sunday 9–11 A.M. EST
Include a short intro before your video
Providing your audience with a little snippet of what they are getting themselves into would be helpful for you to gain more audience.
Include your logo to create a branding idea
Adding your logo to the thumbnail would make your brand memorable and it would allow the audience to capture the whole look of your brand.
Likes, Comments, and Shares
Convince your audience to like, subscribe, share and comment on your video
This might be very basic, but it really helps you to increase your fanbase and subscribers.
Give Optimization a try!
Boosting or enhancing the quality of the whole outlook of your channel would definitely attract many visitors to stick to your content.
YouTube Shorts is the new cool
YouTube Shorts allows anyone to connect with a new audience by utilizing only a smartphone and the Shorts camera in the YouTube app. Through this, you can easily produce short-form videos of up to 60 seconds in length and engage the maximum amount of audience. It is an amazing way to engage a good amount of audience by uploading a short 60 seconds video and getting millions of views.
As you can see, a little goes a big way here. And these suggestions/tips are effective. Simply test them out and see how they help you bring more visitors to your YouTube channel.
Youtube video marketing services are a whole new game changer that has arrived in the digital marketing arena. It really is something that can elevate the success of your B2B business and proves to be a potential for you to gain more leads. Growing a YouTube audience is not something that happens by chance.
And, yes, it might feel like a grind if your market is packed with competitors.
That is why it is advantageous to have a number of promotional strategies at your disposal. Although some of the suggestions above involve more effort than others, each one can help you attract more eyeballs on your channel and, as a result, more subscribers.
If you want to increase your YouTube presence, you should begin by promoting your YouTube channel and trying and discovering what works best for you, then stick to these strategies.
It’s just as vital to stay true to your brand as it is to stay honest to yourself. Continue to watch any changes to see how they affect your audience’s behavior and adapt your YouTube approach.
Create high-quality, intriguing video material for your viewers, pique their curiosity with thumbnails, hook your audience, keep your word, and deliver on your promises.
Get affordable YouTube video marketing services at every stage of the marketing funnel if you’re ready to ramp up your YouTube presence and start seeing real business results.